FASH 2017 Get Real
European Fashion Award – FASH 2017
The deep human desire to look beautiful is the inspiration for the “XO” womenswear collection (XO is a social media greeting for “hugs and kisses”). Andreas Stang uses flashy jewelry and witty exaggeration to express this feeling. The collection is full of contrasts, which push and pull against each other. Thousands of jewelry links and metal chains, all attached by hand, are drawn to each other by a large number of magnets which force the wearer to interact with them. Even more hooks and chains, huge brocade bows, pieces of fabric and faux fur, can be attached to the magnets, allowing the pieces to be interchanged and customized. With this collection, Andreas Stang hopes to inspire wearers to interact as real people rather than only as consumers. XO
|Jury statement||Andreas Stang’s voluntary study project combines streetwear and elegance, resulting in a large, diverse collection of a casual nature that is still very fashionable. This collection meets the market’s needs for sexy, iconic fashion and casual luxury. The customizability of the collection is also relevant. What makes his work so unique is its solid concept, its fine fits and, especially, the craftsmanship which demonstrates precision and patience.
Beneath all the glitter, there is also a criticism of our society and its many crises. Additionally, it is worth praising the determination and impressive independence Mr. Stang has shown as he embarks on his journey into a life lived for fashion.
Judging panel member: Otto Drögsler, Creative Director at Odeeh
|Education||6th semester Master’s – Fachhochschule Bielefeld (Bielefeld University of Applied Sciences, Germany), Prof. Willemina Hoenderken, Prof. Dr. Andreas Beaugrand|
|Prize||Cash prize of 1000 euro, exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.|
|Contactfirstname.lastname@example.org / www.instagram.com/andreas_stang|