FASH 2020 / 5. July 2021

Carla Renée Loose

1st Prize
European Fashion Award – FASH 2020
Category Students

Es war alles Gegenwart, die Zukunft fand ausschließlich in Science Fiction statt

(It was all present, the future took place solely in science fiction)

In today’s society, the glorification of youth is all around us. It is a symbol of success and efficiency, dynamism and high performance. In a life filled with routine and self-control, we yearn to feel alive again and have a strong desire for youthful passion and emotionality and for living in the moment. And yet, rather than upholding this youthful curiosity and spirit, it is usually reduced to the superficial by the world of mass media and advertising. The inner striving for freedom and authenticity is suppressed by the desire for a security that does not exist; emotions are replaced by consumption. As a consequence, we increasingly move away from who we really are. We convince ourselves that it is better not to have regrets than to feel too much. A conversation around this contradiction barely takes place, culminating in in a lack of critical expression and protest. As a result, we experience conformity rather than enthusiasm, imitation rather than the genuine, laziness rather than originality – all of which are diametrically opposed to our incessant longing for youthful exuberance. If we maintain an unbiased youthful outlook, listen to our desire to savour the here and now and think, feel, and act intuitively, we can preserve our freedoms without losing sight of who we are and without relinquishing our powers of self-determination. We can acknowledge that current norms, ideals and conventions are not the only option, and we can start carving out new alternatives and shaping our future.

The womenswear collection “Es war alles Gegenwart, die Zukunft fand ausschließlich in Science Fiction statt” visualises youthful emotionality, impulsiveness, euphoria and contradiction. Contrasting colours, shapes and materials, volumes and depths, transparency and opulence characterise this collection of experimental textile and knitted designs.


Jury’s appraisal Carla Renée Loose has clear conceptual and creative strengths. Her profound, on-point, and cleverly articulated analysis of the glorification of youth is compelling and provides some important answers for society. This is also because her work is founded on her research of classical literature, which has become quite a rarity. In doing so, she has created a theoretical work that merits its own reward. Her artistic illustrations display her creative prowess in a modern guise. She takes hold of our roots and carries them into the present day, creating distinctive clothing that women like to wear; clothing that is coupled with a youthfulness embedded in the here and now.
Member of the jury Joachim Schirrmacher, Creative Consultant

Education Bachelor – HTW University of Applied Sciences Berlin, Prof. Anke Schlöder
Master – Kunsthochschule Berlin Weißensee / Prof. Patrick Rietz

Prize EUR 2,000

Contact carla.loose@outlook.de / @carlarenee_

Download Web: www.sdbi.de/download/2021-Carla-Loose-web.zip
Print: www.sdbi.de/download/2021-Carla-Loose-print.zip

FASH 2014 Rhythm / 11. January 2014

Mai Duong

2nd Prize
European Fashion Award – FASH 2014
Category Students

With your feet in the air and your head on the ground

The casual streetwear collection “With your feet in the air and your head on the ground” pays tribute to the alternative rock band “Pixies”. Mai Duong translated their sound of squealing guitars, driving rhythms and strong dynamics with major contrasts between soft and loud, slow and fast into a collection for young women. They are athletic and active; sometimes want to act like tough guys, sometimes like silly girls. The 17-piece collection is professionally organized into tops, pants/skirts, dresses and coats. A mixture of patterns, structures, shapes and colours complements the dark blue base color. The layer look reflects the music’s dynamic character. A green denim coat, for example, is set in contrast to a silk chiffon dress. “Fashion should fill you with enthusiasm and joy! Just the way I enthusiastically enjoy the Pixies,” so Mai Duong.


Jury Statement Mai Duong created an impressive, clearly communicated world around the world of the rock music by the band “The Pixies”. The small collection is not based on naïve enthusiasm but reflects her inspiration transformed into a professional concept. In addition to refined proportions, colors, materials, patterns, and tailoring, the clearly structured collection impresses with casual to elegant elements, from heavy denim to flowing chiffon, and a good emphasis on the various product groups. Mai Duong focused on details such as prints, interior details, or orange as a contrasting color, without losing sight of the overall message. Just as important as the result is her structured working process, which is open to suggestions and critique. — Jury Member Joachim Schirrmacher, Creative Consultant, Berlin

Education 6th Semester / Hochschule für Technik und Wirtschaft Berlin
University of Applied Sciences
Prof. Petra Skupin

Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation)

Contact dtmai@gmx.de

Download www.sdbi.de/download/mai-duong.zip

FASH 2014 Rhytm / 11. January 2014

Simon Rudolf Richter

3rd Prize
European Fashion Award – FASH 2014
Category Graduates

Weißes Gold

The women’s collection “Weißes Gold” (White Gold) searches for poetry, order and simplicity, as well as the transition of the fleeting into the consistent. Inspired by fragile porcelain the collection strives to create enduring moments of beauty. The hourglass as a symbol for time is translated into A-line, contrasted by the O-line. Alpha and omega; beginning and end. They offer everything in between space to evolve. The result is elegant silhouettes that envelop the body in sculptural style. Monochromatic dresses, from black to white, reflect the shape and impression of porcelain and are often reversible. Flowing shapes highlight wool, cashmere, felt and neoprene materials, and emphasize the clear message. Daywear turns into eveningwear, the inside turns into the


Jury Statement The aesthetically sophisticated and consistent collection “Weißes Gold” (“White Gold”) by Simon Rudolf Richter focuses on elegance and timeless beauty. The very feminine collection is modern and professional; the material selection emphasizes silhouettes using a great graduation of deep colors. The styling is also well implemented with precisely selected accessories. Qualities that are sometimes missing even from high-end collections on the market. — Jury member Dr. Adelheid Rasche, Curator of Sammlung Modebild – Staatliche Museen zu Berlin
(Fashion Image Collection – National Museums in Berlin)

Education Bachelor / Hochschule für Technik und Wirtschaft Berlin University
of Applied Sciences
Prof. Anke Schlöder, Prof. Johanna Michel

Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation)

Contact simon.r.richter@gmail.com

Download www.sdbi.de/download/simon-rudolf-richter.zip

FASH 2011 Attention please!? / 6. February 2011

Nina Kanitz

2nd Prize Students
European Fashion Award FASH 2011


The “Einsamkeit” (Solitude) Collection is based on the retreat of a young woman. Instead of fighting for attention and recognition, she attempts to find herself. The source of inspiration was singer Laura López Castro, known for her “beautiful melancholy”. Her music, the feeling of searching and finding, yearning and questioning, were transformed into a four-part collection with 20 looks: from the initial insecurity and imbalance, the search for solutions and answers, clarification and structure, to selfdetermination and contentment. The end is represented by body-defining silhouettes with swinging fashions made of delicate, slightly transparent silk fabrics with elaborate drapings in soft, smoky shades of colour.

Jury Statement
Instead of losing herself in generalities, Nina Kanitz selects and examines a real person, and develops her concept from this basis – internal emigration in opposite position to the topic “Attention please?!” Her great talent is evidenced by her ability to create a suggestive impression as the basis for her collection: the sketches, colours, photography, and text of her documentation are very strong and beautiful.
Jury Member Marion Feldmann, Divison Head Womens Fashion, Otto, Hamburg

Education 8th Semester
Hochschule für Technik und Wirtschaft Berlin (University of Applied Sciences)
Prof. Johanna Michel

Contact nina.kanitz@gmx.net

FASH 2008 Attitude / 27. January 2008

Melanie Gros

1st Prize
European Fashion Award FASH 2008

For Square 

A square forms the basis of this fall women’s wear collection. Its objective is a cut without waste. Instead of adapting the pattern to the curved body, “For Square” drapes squares on the body. Approximately 20 percent of the cutting scrap is eliminated in this way. “For Square” provides favorite pieces, which can still be worn in 10 years. In spite of their potential long life, the silhouettes are based on current large-scale cuts that fall straight. The skin color black (dyed in line with the strictest directives) is classic, appropriate for the masses and chic. The fabrics are from “fair trade” and come from organic cultivation in Turkey. They vary between soft and warming single jerseys, robust twill and voluminous knitwear.

Jury Statement
About 20 percent waste is created during cutting despite the most modern technology. Melanie Gros solved this often-overlooked problem. Her concept of using rectangular materials to make clothes is very demanding in its realisation. This is all the more reason to praise both her aesthetically and functionally brilliant realisation of this idea. You do not even suspect that the clothes are made of rectangular pieces. And this is the case not just for one outfit, but also for the complete collection; even pants were produced. The work is so strong that it works for different occasions and with different colors.
Certainly: “Green is the new black”, because after all black is color that causes problems for the environment. In spite of this, Melanie Gros achieved a good balance between environment and reality. Black clothes have a higher rate of acceptance, are sold correspondingly well and are worn for a long time. The demanding task to design fashion in line with the needs of the environment and social issues using one’s one attitude was solved independently and simply. And this was done as a clear industrial design. This is an outstanding work, especially for a student in her fourth semester!
Jury Member Ulrike Okbay-Reichert, Head of Buying, Apparel, Otto, Hamburg

Education 4. Semester
Hochschule für Technik und Wirtschaft Berlin / University of Applied Sciences
Prof. Petra Skupin

Contact melly@teambruleberlin.de