FASH 2014 Rhythm / 11. January 2014
Anna Schröder
| 1st Prize European Fashion Award – FASH 2014 Category Students |
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| Team | Anna Schröder (Textil) Kaur R. Hensel (Fashion) |
| Sophisticated Grunge |
The collection “Sophisticated Grunge” is inspired by style icon Courtney Love, born Courtney Michelle Harrison. Twelve outfits for women and four for men illustrate the rhythmic interplay of star and human being, strength and weakness, sophistication and grunge. Asymmetric, twisted and proportional elements add a visual irritation to the simple silhouettes. The focus is on elaborately handcrafted and refined textile materials. Silk, linen or mohair weaves were created on hand- and jacquard looms. Graphics such as a wilting lily as a sign of life’s transience were applied either as screen print or hand-embroidery. Burnout technique, cyanotype or washes are other refinements used in the collection. The 34-piece collection is consistently elegant, yet delicate at the same time. A bold woman appears as a fragile, almost tragic figure. |
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| Jury Statement | Applying a great deal of virtuosity, experimentation and a lack of failure Anna Schröder and Kaur R. Hensel jointly developed their luxurious collection “Sophisticated Grunge”. An unusual and very successful team work comprising textile and fashion design, embodying the respect of each other’s know-how and skills. The result: exquisite and unique fabrics for haute couture reflecting a subtle sense of youth and irony despite echoes of traditional elements, such as Art Nouveau. The brilliant project plays with viewing patterns and expectations and thus questions the desire for bare skin. Intimate body areas, such as the breasts, are in focus without exposing them. Despite an explosion off 7 upgrade processes and 19 fabrics they learned that design also means selecting and rejecting. In essence: powerful, original, delicate and fresh. — Jury member Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm |
| Education | 6th Semester / Burg Giebichenstein – Hochschule für Kunst und Design Halle University of Art and Design Halle Prof. Bettina Göttke-Krogmann Prof. Thomas Greis, Prof. Joachim Schielicke |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 2,000 Euro prize money |
| Contact | schroeder-anna@gmx.net www.anna-schroeder.de |
| Download | www.sdbi.de/download/schroeder-hensel.zip |
FASH 2014 Rhythm / 11. January 2014
Kaur R. Hensel
| 1st Prize European Fashion Award – FASH 2014 Category Students |
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| Team | Anna Schröder (Textil) Kaur R. Hensel (Fashion) |
| Sophisticated Grunge |
The collection “Sophisticated Grunge” is inspired by style icon Courtney Love, born Courtney Michelle Harrison. Twelve outfits for women and four for men illustrate the rhythmic interplay of star and human being, strength and weakness, sophistication and grunge. Asymmetric, twisted and proportional elements add a visual irritation to the simple silhouettes. The focus is on elaborately handcrafted and refined textile materials. Silk, linen or mohair weaves were created on hand- and jacquard looms. Graphics such as a wilting lily as a sign of life’s transience were applied either as screen print or hand-embroidery. Burnout technique, cyanotype or washes are other refinements used in the collection. The 34-piece collection is consistently elegant, yet delicate at the same time. A bold woman appears as a fragile, almost tragic figure. |
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| Jury Statement | Applying a great deal of virtuosity, experimentation and a lack of failure Anna Schröder and Kaur R. Hensel jointly developed their luxurious collection “Sophisticated Grunge”. An unusual and very successful team work comprising textile and fashion design, embodying the respect of each other’s know-how and skills. The result: exquisite and unique fabrics for haute couture reflecting a subtle sense of youth and irony despite echoes of traditional elements, such as Art Nouveau. The brilliant project plays with viewing patterns and expectations and thus questions the desire for bare skin. Intimate body areas, such as the breasts, are in focus without exposing them. Despite an explosion off 7 upgrade processes and 19 fabrics they learned that design also means selecting and rejecting. In essence: powerful, original, delicate and fresh. — Jury member Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm |
| Education | 6th Semester / Burg Giebichenstein – Hochschule für Kunst und Design Halle University of Art and Design Halle Prof. Bettina Göttke-Krogmann Prof. Thomas Greis, Prof. Joachim Schielicke |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 2,000 Euro prize money |
| Contact | kaur-hensel@gmx.de www.kaur-hensel.de |
| Download | www.sdbi.de/download/schroeder-hensel.zip |
FASH 2014 Rhythm / 11. January 2014
Mai Duong
| 2nd Prize European Fashion Award – FASH 2014 Category Students |
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| With your feet in the air and your head on the ground |
The casual streetwear collection “With your feet in the air and your head on the ground” pays tribute to the alternative rock band “Pixies”. Mai Duong translated their sound of squealing guitars, driving rhythms and strong dynamics with major contrasts between soft and loud, slow and fast into a collection for young women. They are athletic and active; sometimes want to act like tough guys, sometimes like silly girls. The 17-piece collection is professionally organized into tops, pants/skirts, dresses and coats. A mixture of patterns, structures, shapes and colours complements the dark blue base color. The layer look reflects the music’s dynamic character. A green denim coat, for example, is set in contrast to a silk chiffon dress. “Fashion should fill you with enthusiasm and joy! Just the way I enthusiastically enjoy the Pixies,” so Mai Duong. |
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| Jury Statement | Mai Duong created an impressive, clearly communicated world around the world of the rock music by the band “The Pixies”. The small collection is not based on naïve enthusiasm but reflects her inspiration transformed into a professional concept. In addition to refined proportions, colors, materials, patterns, and tailoring, the clearly structured collection impresses with casual to elegant elements, from heavy denim to flowing chiffon, and a good emphasis on the various product groups. Mai Duong focused on details such as prints, interior details, or orange as a contrasting color, without losing sight of the overall message. Just as important as the result is her structured working process, which is open to suggestions and critique. — Jury Member Joachim Schirrmacher, Creative Consultant, Berlin |
| Education | 6th Semester / Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences Prof. Petra Skupin |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation) |
| Contact | dtmai@gmx.de |
| Download | www.sdbi.de/download/mai-duong.zip |
FASH 2014 Rhythm / 11. January 2014
Anna Laura Bach
| 2nd Prize European Fashion Award – FASH 2014 Category Students |
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| Team | Anna Laura Bach (Fashion) Kevin Perlinger (Visual Communication) Carolin Sprenger (Fashion) |
| Inbetween |
“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality. |
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| Jury Statement | The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin |
| Education | 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung Pforzheim University – School of Design Prof. Johann Stockhammer |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Six-month funded internship at FREITAG in Zuerich |
| Contact | baclau@hs-pforzheim.de |
| Download | www.sdbi.de/download/bach-perlinger-sprenger.zip |
FASH 2014 Rhythm / 11. January 2014
Kevin Perlinger
| 2nd Prize European Fashion Award – FASH 2014 Category Students |
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| Team | Anna Laura Bach (Fashion) Kevin Perlinger (Visual Communication) Carolin Sprenger (Fashion) |
| Inbetween |
“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality. |
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| Jury Statement | The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin |
| Education | 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung Pforzheim University – School of Design Prof. Johann Stockhammer |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Six-month funded internship at FREITAG in Zuerich |
| Contact | mail@kevinperlinger.com www.kevinperlinger.com |
| Download | www.sdbi.de/download/bach-perlinger-sprenger.zip |
FASH 2014 Rhythm / 11. January 2014
Carolin Sprenger
| 2nd Prize European Fashion Award – FASH 2014 Category Students |
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| Team | Anna Laura Bach (Fashion) Kevin Perlinger (Visual Communication) Carolin Sprenger (Fashion) |
| Inbetween |
“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality. |
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| Jury Statement | The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin |
| Education | 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung Pforzheim University – School of Design Prof. Johann Stockhammer |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Six-month funded internship at FREITAG in Zuerich |
| Contact | sprcar@hs-pforzheim.de |
| Download | www.sdbi.de/download/bach-perlinger-sprenger.zip |
FASH 2014 Rhythm / 11. January 2014
Danny Reinke
| 1st Prize European Fashion Award – FASH 2014 Category Graduates |
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| MÖN 10 |
The casual couture collection for men and women “MÖN 10” is dedicated to the traditional fishermen of Mönkebude at Stettiner Haff, Baltic Sea. Their lives are shaped by the rhythms of day and night as well as the seasons. They learned how to live with the unbridled force of nature. They perceive the unending “live and die” cycles of nature as a parable for the ups and downs of life, the ups and downs at the stock exchanges. |
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| Jury Statement | Each aspect of the project is exceptional and professional: the pieces and their great proportions, the playful accessories, the perfect tailoring, the well-thought-out documentation, the professional color card, the clever arguments, or the artistic sketches. Two pieces stand out in terms of quality and skill: a sweater, created by fishermen working for days on accurately knotting ropes together; and a coat created from old life vests found in his grandfather’s attic, impressive due to its proportions and humorous element. In addition to all that perfection the project is full of energy and humor. It also offers a lot of potential for a commercial streetwear collection, a convincing mixture of enjoying the work itself and professionalism. The showpieces are no gags created just for the show. Their goal is to make us aware of the endangered future of traditional fishermen, who have unfortunately been lumped into the same category as industrial fisheries. Danny Reinke is a serious, accomplished design and team player with impressive maturity. He has the power to provide the industry with important inspiration. This is even more commendable as Danny Reinke acquired these skills while studying to become both a custom tailor for women’s fashions as well as a state certified fashion designer. The jury unanimously decided to present the 1st prize of the European Fashion Award FASH 2014 in the category Graduate Projects to Danny Reinke, and wishes him best of luck and the ability to further expand and develop his potential. — Jury member Stephan Meyer, Creative Director, Harper’s Bazaar, Berlin |
| Education | Fahmoda – Akademie für Mode und Design Hannover Hannover / Academy for Fashion and Design Hanover Olga Tonkha |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 3,000 Euro prize money Six-month funded internship at CLOSED in Hamburg |
| Contact | danny_reinke@yahoo.de www.dannyreinke.de |
| Download | www.sdbi.de/download/danny-reinke.zip |
FASH 2014 Rhythm / 11. January 2014
Young Sun Ko
| 2nd Prize European Fashion Award – FASH 2014 Category Graduates |
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| The Moon at Noon |
The collection “The Moon at Noon – The Unfamiliar in the Familiar” is inspired by life between Asia and Europe. Both cultures, languages and eras merge together in blurred memories. The unfamiliar appears in the familiar and the familiar in the unfamiliar. The world appears twisted, changed, conjoined. The perspective changes and expands. Shapes and characteristics, stories and fantasies seem new. Reality becomes dream, and dreams suddenly become reality. Nothing remains the way it was. Aspects of the surreal make incredible beauty possible. Triangles, squares and circle collide with the human body in the 21-piece men’s and women’s collection. The abnormal silhouettes create new spaces. Dress and space, body and circle, corners and curves, white and yellow blend together to create a poetic collage. |
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| Jury Statement | The poetic project is based on a variety of influences and inspirations, such as personal experiences with the cultures of Korea and Germany, poetry by Ernst Jandel and Joachim Ringelnatz, or artists like Kafka und Erwin Wurm. Yet the result is not random, there is no “anything goes”. Young Sun Ko gets to the bottom of things, and her interpretation creates a new reality. Viewing patterns are disturbed and reinterpreted by her unconventional arrangements and proportions. The modern, stylish and artistically impressive collection is based on excellent patterns and highly skilled tailoring. — Jury member Robb Young, Fashion Journalist und Consultant, London |
| Education | Diploma, Hochschule für Künste Bremen / University of Arts Bremen Prof. Kai Lehmann |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 2,000 Euro prize money |
| Contact | mail@youngsunko.com www.youngsunko.com |
| Download | www.sdbi.de/download/young-sun-ko.zip |
FASH 2014 Rhytm / 11. January 2014
Simon Rudolf Richter
| 3rd Prize European Fashion Award – FASH 2014 Category Graduates |
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| Weißes Gold |
The women’s collection “Weißes Gold” (White Gold) searches for poetry, order and simplicity, as well as the transition of the fleeting into the consistent. Inspired by fragile porcelain the collection strives to create enduring moments of beauty. The hourglass as a symbol for time is translated into A-line, contrasted by the O-line. Alpha and omega; beginning and end. They offer everything in between space to evolve. The result is elegant silhouettes that envelop the body in sculptural style. Monochromatic dresses, from black to white, reflect the shape and impression of porcelain and are often reversible. Flowing shapes highlight wool, cashmere, felt and neoprene materials, and emphasize the clear message. Daywear turns into eveningwear, the inside turns into the |
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| Jury Statement | The aesthetically sophisticated and consistent collection “Weißes Gold” (“White Gold”) by Simon Rudolf Richter focuses on elegance and timeless beauty. The very feminine collection is modern and professional; the material selection emphasizes silhouettes using a great graduation of deep colors. The styling is also well implemented with precisely selected accessories. Qualities that are sometimes missing even from high-end collections on the market. — Jury member Dr. Adelheid Rasche, Curator of Sammlung Modebild – Staatliche Museen zu Berlin (Fashion Image Collection – National Museums in Berlin) |
| Education | Bachelor / Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences Prof. Anke Schlöder, Prof. Johanna Michel |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation) |
| Contact | simon.r.richter@gmail.com poemsofman.tumblr.com |
| Download | www.sdbi.de/download/simon-rudolf-richter.zip |
Lea Schweinfurth
Marcella Sewella
Andreas Stang