FASH 2017 Get Real / 26. June 2017

Sonja Litichevskaya

1st Prize
European Fashion Award – FASH 2017
Category Graduates

Reconstructed Contrasts

The art of Perestroika and Russian Constructivism inspired this womenswear collection.
Both brought art into everyday life hoping that this would cause a renewal. Fashion, like Rodchenko’s or Stepanova’s prozodezhda (every day clothing) also had a place in this art. Every outfit in Sonja Litichevskaya’s collection creates a new image by combining typical elements from each movement, such as bright colors, geometric patterns, bold shapes, symbols of revolution like the white star of the future, the arrows and lightning bolts of transformative change, and slogans like “Спасём Мир” (Save the World). Important elements include iconic pieces from each era, including motorcycle jackets, overalls, bags, straps, and buckles. Screen printing is used to display the desire for handmade products.

 Award Ceremony

Jury statement Sonja Litichevskaya’s amazing collection for strong women is a real head-turner and extremely relevant to the current sportwear “athleisure” trend. She combines sportswear with the look of Russian Constructivism and perestroika art in a skillful approach that is full of life and creativity. She follows footsteps of young post-Soviet fashion designers, such as Gosha Rubchinskiy or Demna Gvasalia of Vetements. Each of these designers brings art into everyday life in the hope of causing renewal. Ms. Litichevskaya bold, forward-looking concept fits the “Get Real” theme of the European Fashion Award FASH 2017 very well. This collection is cleverly argued, very well-developed, well-though-out, and consistent. It successfully crosses the boundaries of both genre and target audience. Sonja Litichevskaya has also showcased her inspiration using large prints, which have a particularly powerful impact. The cuts, the fits, the quality of the prints and the project documentation are done very well, and the workmanship is very professional. Sonja Litichevskaya creates desire among young people and business women – a powerful force in fashion. A sophisticated collection that is fit for the market and a breath of fresh air to an industry in danger.
Judging panel member: Joachim Schirrmacher, Creative Consultant, Berlin

Education Bachelors – Esmod Berlin, Germany, Jasmina Benferhat, Bernadett Penkov

Prize Cash prize of 2500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.

Contact sonjalit@gmail.com / www.litichevskaya.com

Download Web: www.sdbi.de/download/sonja-litichevskaya-web.zip
Print: www.sdbi.de/download/sonja-litichevskaya-print.zip