FASH 2019 / 16. August 2019

Ecehan Altikardes

1st Prize
European Fashion Award – FASH 2019
Category Students
Concept “Gender Punk” is the focus of Ecehan Altikardes’ fanciful collections. A mixture of the gender-neutral fashion of antiquity, the rebellious elements of punk, the neutrality of tomboyism and male elements such as a biker jacket. Facets of personality are visualized through contrasts such as faux leather and chiffon, soft draping and angular forms or a balancing act between sportswear and couture. Prints and eye-catching material processing should create a feeling of tension and drama.
Ecehan Altikardes grew up in Germany with a Turkish-Yugoslavian background. These two very different cultures were a challenge to open up, to find the own point of view and expression and a motivation to accept oneself in all its facets. His collections should not be a quiet whisper, but a cry against all that is stuck, a cry for individuality, otherness and androgyny as well as an expression of himself.
Collection

Jury statement Ecehan Altikarte’s designs are characterized by a strong emotional power full of fantasy and exuberant creativity. He shows courage to experiment, plays with silhouettes, materials and gender role models. All this promises a great potential for development.
Education 7th semester Bachelor, Hochschule Pforzheim (Pforzheim University – School of Design), Prof. Tamotsu Kondo
Prize 1,000 euros prize money, mentoring program, media work, material prizes for pattern design by Müller & Sohn.
Contact ecehan.altikardes@yahoo.com
Instagram: @e_a_arts
Download Web: www.FASH.Berlin/Ecehan_Altikardes_web.zip
Print: www.FASH.Berlin/Ecehan_Altikardes_print.zip

FASH 2019 / 14. August 2019

Elisa Paulina Herrmann

1st Prize
European Fashion Award – FASH 2019
Category Master
Concept At the heart of Elisa Paulina Herrmann’s unisex collections are classic handicraft techniques such as knitting, crocheting and embroidery as well as jacquard, plaits, plain knitting or ribs as a counter-concept to fast fashion. Each piece tells a story through initials.
She questions classical beauty, which loses its significance, while once ugly things come back as beautiful through reinterpretation.
All parts of her collections are unisex, as classical gender role models dissolve. “Everyone who wants to wear them and feels comfortable in my fashion should do so.” The collections consist of individual parts that can be combined as desired. Everything works with everything. Because her fashion should be wearable for everyone.
Collection

Jury statement Elisa Paulina Herrmann’s fashion is based on clear concepts, which she implements in a very modern and playful way with high-quality workmanship. She has her medium yarn under control in all areas; she skilfully combines and varies various techniques.
With wit she breaks former rules and achieves a lightness that no longer shows elegance and status, but a very contemporary diversity and coolness. In all her experiments, her designs are always suitable for everyday use at a very high level. An extraordinarily mature and independent work!
Education Master: Accademia di Costume e Moda, Rom, „Creative Knitwear Design“
Prof. Sonia Veroni
Bachelor: Hochschule Pforzheim (Pforzheim University – School of Design), Prof. Sibylle Klose
Prize 2,000 euros prize money, mentoring program, media work, material prizes for pattern design by Müller & Sohn.
Contact elipah@web.de
Instagram: @elipah
Download Web: www.FASH.Berlin/Elisa_Paulina_Herrmann_web.zip
Print: www.FASH.Berlin/Elisa_Paulina_Herrmann_print.zip

FASH 2014 Rhythm / 11. January 2014

Anna Laura Bach

2nd Prize
European Fashion Award – FASH 2014
Category Students
Team Anna Laura Bach (Fashion)
Kevin Perlinger (Visual Communication)
Carolin Sprenger (Fashion)
Inbetween

“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality.
 

Jury Statement The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin
Education 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung
Pforzheim University – School of Design
Prof. Johann Stockhammer
Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Six-month funded internship at FREITAG in Zuerich
Contact baclau@hs-pforzheim.de
Download www.sdbi.de/download/bach-perlinger-sprenger.zip

FASH 2014 Rhythm / 11. January 2014

Kevin Perlinger

2nd Prize
European Fashion Award – FASH 2014
Category Students
Team Anna Laura Bach (Fashion)
Kevin Perlinger (Visual Communication)
Carolin Sprenger (Fashion)
Inbetween

“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality.
 

Jury Statement The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin
Education 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung
Pforzheim University – School of Design
Prof. Johann Stockhammer
Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Six-month funded internship at FREITAG in Zuerich
Contact mail@kevinperlinger.com
www.kevinperlinger.com
Download www.sdbi.de/download/bach-perlinger-sprenger.zip

FASH 2014 Rhythm / 11. January 2014

Carolin Sprenger

2nd Prize
European Fashion Award – FASH 2014
Category Students
Team Anna Laura Bach (Fashion)
Kevin Perlinger (Visual Communication)
Carolin Sprenger (Fashion)
Inbetween

“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality.
 

Jury Statement The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin
Education 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung
Pforzheim University – School of Design
Prof. Johann Stockhammer
Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Six-month funded internship at FREITAG in Zuerich
Contact sprcar@hs-pforzheim.de
Download www.sdbi.de/download/bach-perlinger-sprenger.zip

FASH 2013 SEXes / 19. January 2013

Tim Labenda

2nd Price
European Fashion Award FASH 2013
Grenzgänger

The collection “Grenzgänger“ (crossover artists) is based on observation of men aged between 18 and 28, who consider themselves heterosexuals, yet are fascinated by or even open to homosexual „slip-ups“, the allure of the forbidden, and simply pure lust. They are the crossover artists, who lives and acts at the boderline of two different worlds. Just like Oscar Wilde, Egon Schiele or Alfred Kinsey long before them. Yet despite their uninhibited lifestyle, they often battle with insecurity and emotional chaos. The elegant-austere collection consisting of 25 modern interpretations of classic men’s fashions made of luxurious materials like wool, mohair, cashmere or leather, illustrates these moments. Sexual tension is reflected by visible, heavy metal zippers, and further strengthened by steel jewelry made by Arne Soltau. These are tools for the crossover artist to drive both men and women crazy.
Jury Statement Tim Labenda presents a very mature men’s collection. With his flair for Zeitgeist he is able to absorb and analyse desires and sentiments, and condense them into an impressive collection. He shows how commercial men’s fashion can evolve. The industry generally sticks to classic silhouettes in trendy colors. Tim Labenda, on the other hand, applies new cuts with attractive, masculine colors, and adds contrasts and knit elements. All made of the best materials and with the best tailoring. This resulted in a collection with so many facets that there are many different ways to wear it. In addition, he creates a good balance between the new and the familiar; both are deciding factors for success in the market.
Tim Labenda is a master in his craft: patterns, colors, materials, and, a deciding factor today, communication. Internally with strong and consistent mood boards and look books, externally with photography and video. Labenda proves that he can lead a team to reach its goals. A talented and ambitious designer with a global perception, who has the power to leave his mark on a brand. — Member of the Jury Margareta van den Bosch, Creative Adviser, Hennes & Mauritz, Stockholm
Education Bachelor
Pforzheim University
Prof. Johann Stockhammer
Contact info@timlabenda.com
www.timlabenda.com
 Media  A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“

FASH 2012 Active – Performance Sportswear / 29. January 2012

Kristina Mora

1st Prize
European Fashion Award FASH 2012
We are

Yoga harmoniously balances power sports and relaxation. The 15-piece women’s collection “We are” provides a functional and aesthetically pleasing representation of the discipline’s dynamics and peaceful stillness. The project was inspired by the structure of muscle fibers, as well as the colorful, flowing saris worn by women in India. The requirements were challenging: women want to feel free during yoga, yet feel support at the same time, though not exposed. Textile bands, flowing around the body like strands of energy, provide support, protect against hyperextension and also support the bust under the softly draping fabric of the top. Ultrasonic bonding techniques were used primarily on the few seams. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. The daily routine feels like a cloud drifting across the sky.
Jury Statement Kristina Mora and Alexander Brenk surprised the jury. They brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. The modern design language meets the zeitgeist, fulfills the desire for attractive, yet not too sexy fashions for women as well as functional and health aspects. Despite many sensible details the designer created a collection with a clear message. Alexander Brenk and Kristina Mora accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market and that provides inspiration for related sports such as stretching or Pilates as well.
In addition to the strategically well-chosen topic the jury was also impressed by the consistently high quality of analysis, concept, design and implementation, as well as the written and graphical documentation. Kristina Mora was deeply involved in the determination of the textile requirements, the use of innovative processing techniques and the search for weavers and manufacturers to be able to implement her collection at a professional level. The interdisciplinary collaboration with her fellow student Alexander Brenk resulted in an unmistakable corporate design, which underlines the identification of the sports but is not overpowering. All this is even more remarkable, since this was a 6th semester project and not a graduate project. The jury unanimously selected Kristina Mora und Alexander Brenk’s project, which beat all others by a wide margin, for the 1st Prize of the European Fashion Award FASH 2012.
Jury Member Joachim Schirrmacher, Creative Consultant, Berlin
Education 6th Semester
Hochschule für Gestaltung Pforzheim / Pforzheim University – School of Design
Prof. Johann Stockhammer
Contact KristinaMora@web.de

FASH 2012 Active – Performance Sportswear / 29. January 2012

Alexander Brenk

1st Prize

European Fashion Award FASH 2012
We are

Yoga harmoniously balances power sports and relaxation. The 15-piece women’s collection “We are” provides a functional and aesthetically pleasing representation of the discipline’s dynamics and peaceful stillness. The project was inspired by the structure of muscle fibers, as well as the colorful, flowing saris worn by women in India. The requirements were challenging: women want to feel free during yoga, yet feel support at the same time, though not exposed. Textile bands, flowing around the body like strands of energy, provide support, protect against hyperextension and also support the bust under the softly draping fabric of the top. Ultrasonic bonding techniques were used primarily on the few seams. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. The daily routine feels like a cloud drifting across the sky.

Jury Statement Alexander Brenk and Kristina Mora surprised the jury. They brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. The modern design language meets the zeitgeist, fulfills the desire for attractive, yet not too sexy fashions for women as well as functional and health aspects. Despite many sensible details the designer created a collection with a clear message. Alexander Brenk and Kristina Mora accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market and that provides inspiration for related sports such as stretching or Pilates as well.
In addition to the strategically well-chosen topic the jury was also impressed by the consistently high quality of analysis, concept, design and implementation, as well as the written and graphical documentation. Kristina Mora was deeply involved in the determination of the textile requirements, the use of innovative processing techniques and the search for weavers and manufacturers to be able to implement her collection at a professional level. The interdisciplinary collaboration with her fellow student Alexander Brenk resulted in an unmistakable corporate design, which underlines the identification of the sports but is not overpowering. All this is even more remarkable, since this was a 6th semester project and not a graduate project. The jury unanimously selected Kristina Mora und Alexander Brenk’s project, which beat all others by a wide margin, for the 1st Prize of the European Fashion Award FASH 2012.
Jury Member Joachim Schirrmacher, Creative Consultant, Berlin
Education 6th Semester
Hochschule für Gestaltung Pforzheim / Pforzheim University – School of Design
Prof. Johann Stockhammer
Contact  alexanderbrenk@gmx.de

FASH 2011 Attention please!? / 6. February 2011

Annika Tutsch

1st Prize Graduates
European Fashion Award FASH 2011
Geschmacksverstärker

How does perception work? What attracts our attention? Digitalization decreases first-hand experience. The media’s reality construct slides itself between people and reality or virtuality. This phenomenon as well as today’s media oversaturation is challenged in the highly rated collection “Geschmacksverstärker” (Taste Enhancer): extremely overdrawn features are countered with fine, subtle insinuations. Inspired by the artist Erwin Wurm the project applies strategies such as irritation, distortion, exaggeration, or mistakes. A skirt is too high and too stiff, knit material is like an armour, soft jersey features hard edges. The result is a shift in the overall appearance. Perception is a question of attention.

Jury Statement Annika Tutsch reinterprets the term “Geschmacksverstärker” (Taste Enhancer) in a completely unique context and creates a different approach to the topic of the competition, “Attention please?!” Clear arguments, good sketches, and a focused collection solve the challenge. The observer is also challenged to look at the details, be aware of different elements, learn to touch and feel, and all that in a pleasantly easy manner. The easy-to-comprehend project impresses with its presentation, colour and material selection, craftsmanship, and passion for details; everything works. I specifically appreciated the almost self-evident area of conflict between the “taste enhancers” and the minimalist yet sensual overall look.
Jury Member Dorothee Schumacher, Owner and Designer of Schumacher, Mannheim
Education Bachelor, Hochschule für Gestaltung Pforzheim (Pforzheim University)
Prof. Sibylle Klose
Contact annika.tutsch@gmail.com