FASH 2022 / 8. September 2022
Three young fashion designers – one student and two graduates – were honoured with the European Fashion Award FASH 2022 during Berlin Fashion Week. The award, which is endowed with 5,000 euros, was presented together with a fashion show for the first time during the Neo Fashion Graduates Days in the Reinbeckhallen in Berlin-Oberschöneweide in front of over 300 guests.
Announcement FASH 2022 / 16. May 2022
New fashion from old clothes. That, in short, is the task for the European Fashion Award FASH 2022, whose topic is ‘Re:Create Fashion’. For the first time, it is not seeking out new fashion designs; instead, the aim is to produce a new creative look out of old garments. The competition is open to exceptionally gifted students across the whole of Europe and carries prizes to the value of €5000. It is in line with the textile strategy of the European Commission. More
Sustainable fashion analysis / 16. May 2022
Sustainable, fair fashion has been the subject of intense discussion for decades. Everyone is talking about the circular economy and many fashion companies have announced sustainability projects. The reality, though, is more than disappointing. The European Commission now wants to drive fashion towards sustainability with a comprehensive textile strategy.
An analysis by Joachim Schirrmacher More
Sustainable fashion options / 16. May 2022
Targets such as “climate neutral by 2030” sound reassuring. And yet they almost make it sound as if we are already on top of the challenge: the same patterns of consumption, but in green, without the sense of guilt. Analysis, however, shows that the climate crisis cannot be resolved with better technology alone. To clarify the scale of the issue, environmental researcher Dr Sonja Gelger estimates that total consumption in Germany will have to fall by 75% of the average if the climate goals are to be achieved.
This will require regulation, changes to the design of textiles and a lot more research. The greatest challenge, however, is closing the vast gap between knowledge and action. What are our options?
FASH 2019 – Finalist / 5. July 2021
European Fashion Award FASH presented at Frankfurt Fashion Week
FASH 2020 / 30. March 2020
As a small sign of hope and trust in the power of creativity, the European Fashion Award FASH will also be presented this year. There are, of course, more important tasks at the moment. This is why we cordially invite those who have the time to participate in FASH 2020. In this way, we will be enabled to honour the works created last year and to have an exchange take place.
If necessary, the announcements and events will be adapted to the needs of the pandemic, even if we will have to resort to a purely digital realization in the end.
FASH 2019 / 1. July 2019
At the beginning of Berlin Fashion Week, four young talents were honoured with the European Fashion Award FASH 2019 in front of 200 guests in the Hamburger Bahnhof – Museum für Gegenwart – Berlin (Museum for Contemporay Art). The award is one of the most important international prizes for fashion students. Together with the Kunstbibliothek of the Staatliche Museen zu Berlin (Art Library of the National Museums in Berlin), a special award for fashion photography was awarded for the first time.
FASH brings talents and experts together at eye level. Being among the finalists already offers numerous advantages. Before the award ceremony, they experienced two days of intensive exchange and networking. More
FASH 2019 – Finalist / 14. June 2019
The finalists of the European Fashion Award FASH 2019 with the special award for fashion photography have been selected. The prizes will be awarded on July 1st, 2019 in the Hamburger Bahnhof – Museum für Gegenwart – Berlin (Museum for Centopary Art).
FASH 2019 Photo / 8. May 2019
The European Fashion Award FASH, in cooperation with the Kunstbibliothek of the Staatliche Museen zu Berlin (Art Library of the National Museums in Berlin), announces the special award European Fashion Award FASH 2019 – Photo. We are looking for fashion photographs of the highest artistic and technical standards that reflect our time with expressive images.
Students of photography from the 4th semester onwards from all over Europe can apply. More
FASH 2019 – Fashion Photography / 7. May 2019
Franco P. Tettamanti photographed the collections of the winners of the European Fashion Award FASH from 2015 to 2017. FASH Director Joachim Schirrmacher spoke with him about the human element in fashion, concise images with an emotional impact, and how he was discovered on the street by Mario Testino.
FASH 2017 / 16. June 2018
The European Fashion Award FASH took place with a new concept this year, as a reaction to the fundamentally changed study regulations, a new generation and the vitalchanges in the fashion industry. More
FASH 2018 / 16. June 2018
The European Fashion Award FASH is supported by Messe München, ISPO Munich. Additional partners are BRLO (Craft Beer), Carroux Caffee, Hering Berlin (trophies), pieperconcept (hangers), Pentherformes Group (mannequins), Raw Studios (location), Vitra (furniture) and Die Gasttfreundin (catering).
The award was also supported by the experts: Katherina Deeken, Managing Director deeken HR; Heiko Desens, Creative Director Sport Style, Puma; Juergen Gessler, Managing Director Strenesse; Gregor Hohenberg, fashion photographer (Achtung, Elle, GQ, Vogue); Joel Horwitz, Senior Designer (Adidas, J. Lindeberg, zLabels); Kristian Sidenius Lenz, Head of HR, Closed; Stephan Meyer, Style Director (AD – Architectural Digest, Harper’s Bazaar, Icon, GQ); Eric Maj Potocnik, make-up artist; Sandra Semburg, Streetstyle photographer (P&C, Veronika Heilbrunner, Vogue Paris, Zara); Joachim Schirrmacher, Creative Consultant; Adrian Sommerauer, Senior Designer Dorothee Schumacher; Andrea Unterberger, Head of the Design Studio, Akris and Emma Marita Westergaard, Senior Designer (Adidas, Jack & Jones, zLabels).
Media Release / 25. May 2018
The finalists for the European Fashion Award FASH 2018 have been selected. The prizes will be awarded on June 16, 2018. Attendance at the award ceremony is by invitation only. More
(Deutsch) FASH 2018 / 18. April 2018
Networking, feedback and the exchange with the jury will be will be from this year on the focus of the worldwide European Fashion Award FASH. FASH is one of the most important international awards for fashion students. The Deadline for applications is May 10th, 2018. More
FASH 2017 / 3. July 2017
At the start of the Berlin Fashion Week, the European Fashion Award FASH 2017 was given to six young designers. The awards, valued 200,000 euro in total were handed over inside the stunning basilica of the Bode-Museum, which is a UNESCO World Heritage site. More
Fash 2017 / 3. July 2017
Fash 2017 / 3. July 2017
The European Fashion Award FASH is supported by Messe München, the Confederation of the German Textile and Fashion Industry, and WallDecaux. Additional European Fashion Award FASH 2017 partners: National Museums Berlin, German Academic Exchange Service (DAAD), German Design Council, Joachim Schirrmacher (creative consultant), Franco P Tettamanti (fashion photography), Bueronardin (graphic design), Arne Eberle (Public Relations), Pentherformes Group (mannequins), Wedo Sales (info displays), Strenesse (apparel), Hering Berlin (trophies), Vitra (furniture), Harp (consultancy), La Maison (consultancy), NH Collection Berlin Friedrichstrasse (hotel), Die Gastfreundin (catering), and VDP. Die Prädikatsweingüter.
FASH 2017 / 3. July 2017
Honorific Speech at the European Fashion Award FASH 2017 by Minister of State for Europe Michael Roth MdB
The Portfolio – FASH 2017 Mentoring Day / 29. June 2017
Your portfolio is just as vital to a job application as your CV. We asked the fashion professionals for their top 10 portfolio tips. More
FASH 2017 / 9. June 2017
The winners of the European Fashion Award FASH 2017 have now been selected. The awards will be announced during a ceremony at Berlin’s Bode Museum on July 3, 2017, the day before the Berlin Fashion Week. The honorific speech will be given by the German Minister of State for Europe at the Federal Foreign Office Michael Roth. Attendance at the award ceremony is by invitation only.
Future / 16. January 2017
A digital revolution is beginning in the world of fashion. The time from order to delivery of customized fashion is set to be as little as five hours in future, instead of three months: New technologies and materials are producing innovative designs. Berlin has an opportunity to pave the way for fashion in the 21st century. More
FASH 2016 / 27. June 2016
At the start of Berlin Fashion Week, seven promising young designers were awarded the European Fashion Award FASH 2016. The awards, valued at EUR 200,000 in total, were presented in front of 250 guests on Monday evening by the non-profit organization SDBI –Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation). The ceremony took place in the impressive halls of Berlin’s Neues Museum, part of the Museum Island UNESCO World Heritage Site.
Visions for a new era formed the focus of the European Fashion Award FASH 2016’s theme, “Change”. Digital transformation is currently bringing fundamental change to the way fashion is sold, presented, and designed. Online shopping, live streams and Instagram have changed everything. The seven winners of the European Fashion Award FASH 2016 are shaping this change. From demonstrating the potential of purely industrial production to entirely new approaches to sustainable fashion: The creative and technical abilities of the award winners are impressive, and the creative output is fascinating. The award-winning projects focus on concepts exploring fashion’s potential, and have more in common with concept cars than clothing for everyday wear. More
FASH 2016 / 27. June 2016
Welcoming remarks from Brigitte Zypries, Parliamentary State Secretary for the Federal Minister for Economic Affairs and Energy
The European Fashion Award FASH is one of the most important international awards for upcoming talent. It is exceptional, because rather than being a marketing tool for companies, products or locations, it focuses on giving support to students. More
FASH 2016 / 27. June 2016
Over the coming week, everyone will be able to participate a little bit in Berlin Fashion Week at the Friedrichstraße underground station in Berlin. From June 26th to July 2nd, six short fashion films showing the “Change”-themed winning work from the European Fashion Award FASH 2016 and giving a glimpse into the future of fashion will be presented on Wall AG’s digital advertising space on the U6 line’s platform. It is the first time in Germany that fashion films will be shown on “Out-of-Home” boards.With support from Wall, the SDBI can perform its pioneering role even better for students, design and industry. More
Circle of Friends / 22. June 2016
textil+mode, the German Textile+Fashion Confederation, has joined the SDBI – Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) Circle of Friends as its newest member. The Confederation’s intellectual and financial support for the SDBI’s non-profit work has been vital in enabling the European Fashion Award FASH 2016, which takes place at Berlin’s Neues Museum on June 27. More
2nd Mentoring Day – European Fashion Award FASH 2016 / 13. June 2016
What is a good portfolio? How relevant are my ideas? Who makes the decisions about the job? What do companies expect from an applicant? Fashion designers gave truthful insights into their working world at the SDBI’s second Mentoring Day. More
European Fashion Award FASH 2016 / 5. February 2016
The winners of the European Fashion Award FASH 2016 have been selected. The awards will be announced at the Berlin Fashion Week in summer 2016.
European Fashion Award FASH 2016 / 31. August 2015
Sébastien Meunier, Artistic Director of Ann Demeulemeester, is member of the jury of the European Fashion Award FASH 2016. The French designer Sebastien Meunier was named Artistic Director of Ann Demeulemeester in 2013, having designed the men’s collection in-house since 2010.
FASH 2015 / 6. July 2015
Six young up and coming design students and graduates received the European Fashion Award FASH 2015 during the kick-off for the Berlin Fashion Week. On Monday evening, witnessed by 250 invited guests, the non-profit Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), in short SDBI, presented the awards valued at a total of 80,000 Euro at the impressive Neue Museum (New Museum) in Berlin, one of UNESCO’s world heritage sites. More
FASH 2015 / 6. July 2015
Speech by Tobias Gröber, Chairman
Ladies and Gentlemen, dear Winners:
Today marks the 10th presentation of our newcomer designer award, the European Fashion Award FASH. The award started out with modest beginnings and gained a lot of strength along the way.
The non-profit “Stiftung der Deutschen Bekleidungsindustrie” (Germany Fashion Industry Foundation), in short SDBI, was founded in 1978 by Klaus Steilmann, at the time Europe’s largest manufacturer of women’s fashion. When Messe München took over the Modewoche München (Munich Fashion Week) in 1996, we also voluntarily took on the management of SDBI. Until 2004 the foundation provided direct endorsement for a small circle of talented students. There was hardly any public relations activity or follow-up support. In 2004 we tasked Joachim Schirrmacher with the reorganization to better meet the challenges of our increasingly more global, faster and more complex world of fashion. More
European Fashion Award FASH 2015 / 12. June 2015
Exhibition and Award Ceremony of the European Fashion Award FASH 2015 on the occasion of Berlin Fashion Week. The award purse totals 80,000 Euro. The presentation takes place in the impressive premises of Neues Museum, part of the World Heritage Site by UNESCO.
Winners European Fashion Award FASH 2015
Tomasz Szadel, Kunsthochschule Berlin Weißensee
Lukas Fischer, FH Bielefeld
Julia Kleeblatt, Burg Giebichenstein Kunsthochschule Halle
Kai Gerhardt, Universität der Künste Berlin
Lilly Bosse, Hochschule für Künste Bremen
Ulf Brauner, Universität der Künste Berlin
Monday, July 6th, 2015, 5.30 – 7.30 pm
Neues Museum, Staatliche Museen zu Berlin
10178 Berlin / Mitte
The European Fashion Award FASH is considered one of the most important international endorsement awards for fashion students. It is an annual competition by the not-for-profit Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), in short SDBI. Klaus Steilmann, at the time Europe’s largest manufacturer of women’s fashion, founded SDBI in 1978.www.sdbi.de
(Deutsch) / 6. June 2015
Column, Magazin Z of the Neue Zürcher Zeitung / 24. May 2015
Fashion has evolved into a merciless mastery gobbling up everything that is fresh and new. The youngest are particularly affected when it comes to finding new talent. Companies like H&M or luxury syndicates like Kering and LVMH hold high-caliber award competitions to find the best of the best. And the Fashion Weeks – whether in London or Paris, New York or Milan – use every fathomable method to search for young talents, hoping to gain a firm hold on tomorrow’s stars. Even governments invest millions to endorse the young designers. Paris alone invests 57 million Euros in three fashion schools; New York endorses small companies to allow them to maintain their production in the metropolitan city.
It seems like young fashion design students have never had as many opportunities as they have today. Yet, while in the past the media interest was followed by professional success, today’s attention span is shorter than the light of a shooting star. The name of the latest newcomer is on everyone’s lips for just a few minutes, until the next one takes its place. Even the buyers want only the latest hype. The new talents have become a part of our entertainment, and are thrown to the dogs when it’s time to say: Next, please! It is almost impossible for anyone to become established under these conditions.
However, this also means that there is a lack of visions for the future of fashion; we are smothered by recurring revivals of the best sellers. A vicious cycle. When the fight for attention is no longer successful, why not try to change strategy? Instead of trying to face the media storm with one’s own label right after graduation, why not work a few years in a team for one of the great designers? This is where the up and coming talents can gain experience and contacts, instead of paving their way to disappointment. Fresh shoots will then turn into strong trees – under the radar.
Of course, it is not always easy to find that kind of job. To help out, the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), whose work I have been voluntarily managing for the last ten years, launched a mentoring program that pairs award winners with young designers. This allows them to communicate on level ground and answer their burning questions: How can I set up a good portfolio? How did you launch your career? What are human resource managers like? And the new designers have the opportunity to benefit from the already better-established designers’ network to gain contact to everything from companies, competitions, fabric suppliers, photographers, bloggers and more. This has already opened quite a few doors. If you want to support us in this effort, please do! You can also help by not just pushing like on Facebook or Instagram, but by purchasing fashion items created by a young designer once a year. Actions like that would go a long way.
First published (in German): SDBI Director Joachim Schirrmacher in his regular column “Wahrgenommen” for Magazin Z of the Neue Zürcher Zeitung, May 24, 2015
European Fashion Award FASH 2016 / 20. May 2015
We are on the eve of a new era. The European Fashion Award FASH 2016 with the subject “Change” is searching for visions of a new era.
Wars, conflicts and catastrophes are not the only issues that change the way we view our world. There is no question: Digitalisation and globalisation enhance and facilitate our life, yet they also have a fundamental impact on the world. Smartphones make every networking attempt of the past look like a simple prelude. The start-up culture, shareconomy, co-creation, crowdsourcing and swapping, as well as the disruptive business models of international investors have created a completely new kind of economy. Hardly any industry remains unaffected by this change.
How can fashion react to all these changes? Should there be more adaptation, subversive strategies, or should we dream completely new dreams? Who will ride the wave of change and claim the future? More
FASH 2015 / 20. November 2014
The Winners of The European Fashion Award FASH 2015 were selected.
The awards will be announced in 2015.
Refined And Realistic / 17. July 2014
SDBI winners receive their awards at the very beginning of their career. They are often still students or just completed their studies. The European Fashion Award FASH is their first award. An honor that results in benefits more quickly than ever before. More
European Fashion Award FASH 2015 / 3. July 2014
Fashion as the expression of attitude: whether social utopia, poetic symbol of protest or escape from the everyday – freedom has many different dimensions. On the occasion of its 10th anniversary, the European Fashion Award FASH 2015 is looking for fashion designs with the theme of “Freedom”. More
FASH 2014 / 13. January 2014
Presentation of The European Fashion Award FASH 2014 by SDBI for the First Time during Berlin Fashion Week
Kicking off the Berlin Fashion Week, today nine students and graduates were honored with the European Fashion Award FASH 2014. The award is managed by the non-profit SDBI – Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) . 250 guests from the retail sector, agencies, higher education, government as well as managers and designers of leading companies from Germany, Denmark, Great Britain, Estonia, France, Japan, Lithuania, Sweden and Switzerland took part in the ceremony. More
FASH 2014 / 13. January 2014
“I have been observing the work of SDBi since its beginnings and in particular since my involvement with the jury in 2011. The evident genuine interest in new international creative talent was always the core value of the SDBI. This makes it inspirational for creatives, jury members and associates alike. Further support for future projects is vital and beneficial for both the industry and the young talent in order to further connect on a continuous basis and prepare for the tough challenges ahead.”
Torsten Hochstetter, Global Creative Director, Puma
“Visions, creativity and passion are the components with which SDBI sets sustainable signals for the future of the otherwise fast-moving fashion world.”
Laudation “Germany – Land of Ideas”
“The European Fashion Award FASH is neither a local project nor a faceless global story. SDBI does not only focus on beauty but also looks at the concept behind the fashion. We share this requirement for quality, combined with an international appeal.”
Daniel and Markus Freitag, Founders and Creative Directors FREITAG.
FASH 2014 / 11. December 2013
The winners of the European Fashion Award FASH 2014 have been selected. They will receive their awards on Monday, January 13, 2014, on the occasion of the Berlin Fashion Week. Following a presentation of the six winning collections the jury will announce the individual awards. More
FASH 2014 / 10. September 2013
The Swiss Textile Federation (Textilverband Schweiz) supports the European Fashion Award FASH 2014 with textile vouchers valued 5,000 Swiss Francs (4.000 Euro). “We are happy to support the European Fashion Award FASH 2014 with innovative materials produced by our members, because we are impressed and captivated by the professional character of the award as well as the creative excellence and high skill level of the award winners. This is not just an award for products, but an evaluation of everything from research, concept, tailoring, to presentation,” says Peter Flückiger, Director of the Swiss Textile Federation.
FASH 2014 / 6. September 2013
We gained yet another member of the Jury of the European Fashion Award FASH 2014, Stephan Meyer. Stephan Meyer is Creative Director of the German edition of Harpers Bazaar, which was just published for the first time a few days ago. Meyer, considered one of Germany’s foremost style experts, has plenty of experience in the sector of men’s and women’s fashions, as well as interior design. He has worked for magazines including GQ, Park Avenue or Architectural Digest. He was also responsible for the styling for the photos shot of the winning collection of the European Fashion Award FASH 2013. “I am really looking forward to the jury meeting and working with the winners. My own time at fashion design school is still fresh in my mind,” Stephan Meyer comments.
SDBI Circle of Friends / 30. July 2013
Daniel and Markus Freitag on their involvement in the European Fashion Award FASH, their beginning as students, and what an award can do for you.
Ioana Ciolacu Miron, FASH 2011 / 4. July 2013
Ioana Ciolacu Miron, FASH 2011 award winner, was crowned the “Designer for Tomorrow“ (DfT) by Stella McCartney in July during the Berlin Fashion Week. She told SDBI Director Joachim Schirrmacher what has happened in the past years. More
Berlin Premiere / 1. July 2013
The cocktail reception with which the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) – SDBI launched its premiere in Berlin on the evening before the opening of the Berlin Fashion Week was extraordinary, high class and profound. More
Welcome Adress Minister of State Pieper / 1. July 2013
Welcome Address by Cornelia Pieper, MdB, Minister of State at the Federal Foreign Office at the Reception On the Occasion of the Opening of Berlin Fashion Week (European Fashion Award FASH), July 1, 2013, Hotel Brandenburger Hof, Berlin More
European Fashion Award FASH 2014 / 21. May 2013
Music and dancing, excitement and relaxation, fast fashion and slow fashion are some of the many facets of the theme “Rhythm” of the European Fashion Award FASH 2014. The advisory board of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) agreed to this rather broadly interpretable scope for the competition. More
Leading Promotion / 21. May 2013
Several previous winners of our European Fashion Award FASH have been awarded by other contests. For example, Karen Scholz and Joan Tarragó Pampalona (FASH 2007) won 2008 the 1st Prize of the Apolda European Design Award. Melanie Gros (FASH 2008) and Annika Tutsch (FASH 2011) were decorated with a grant by the Wilhelm Lorch Foundation in 2010 and 2011.
But this spring our records were broken. Almost each of our winners of FASH 2013 was nominated for the Baltic Fashion Award. We are very glad that Tanja Schmidt and Philip Rudzinski won this prize in the beginning of May.
In addition, the successful team from the University of Applied Sciences and Arts Hannover recently was presented as one promotional prize winner in the category creation by Wilhelm Lorch Foundation. Besides the two of them, our winners Tim Labenda and Florian Wowretzko were also decorated with grants by the Wilhelm Lorch Foundation. Congratulations to all of them!
The team of SDBI is very pleased that its leading promotion is bearing such fruit. Maybe we can celebrate another success on July 3rd: Ciolacu Ioana Miron from Romania (2nd prize FASH 2011) has been nominated by Stella McCartney as Designer for Tomorrow.
European Fashion Award FASH 2013 / 3. February 2013
The European Fashion Award FASH 2013 searched for the new fashion image for men – which in turn reveal new images for women too. The festive award ceremony was held during the trade show ISPO MUNICH 2013. More
SDBI Expands Workshops At ISPO MUNICH 2013 / 26. January 2013
The SDBI workshops “Career and Calculation” have been a tradition since 2007. For the first time SDBI will also offer workshops on the topic of job application. Experienced designers discuss how they made their career and what they expect from application portfolio today. More