FASH 2022 / 8. September 2022
Viola Schmidt
1st Prize European Fashion Award – FASH 2022 Category Undergraduates |
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Portfolio | The “Bad/ bed story” collection is based on material experiments with knitwear, lace, old bed sheets, glue and ruffle techniques. It is inspired by dancing in the club, going home and arriving in one’s own bed. Graffiti stands for possible harassment. The white dress with red graffiti was made on a hand knitting machine and manipulated with glue. The pure white dress can be adjusted by straps. Inspired by the circus, where the line between reality and illusion blurs, the six outfits “Dreamers Circus” were designed. This contrast is represented by the play of narrow and wide shapes as well as various materials. The dark blazer, for example, is made from deadstock and was accentuated with pink textile paint as well as a playful and detachable ruffle. Our times are marked by climate change, consumption, covid and other crises. In order to find solutions, a hopeful view of the future is necessary to perceive the scope for action. The women- and menswear collection “Transparent Response” plays with the idea of clarity and uncertainty. It is a reminder to actively shape the future and that for this we need more transparency in the fashion industry to enable more conscious consumption. |
Collection |
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Jury’s appraisal |
Viola Schmidt impresses with a purposeful creativity and a good limitation of ideas. Despite diverse inspirations and her wide range of excellently implemented techniques, she achieves a very coherent overall picture. Her qualification as a master tailor is evident in the very accurate craftsmanship and the coherent fits. Her beautiful portfolio is very neatly presented and easy to follow, making you want to see more of her work. Qualities that are much needed in the fashion industry. Member of the jury Mela Bauer, Managing Director Fashionagency Melagence |
Education | 4th Semester, Hochschule Reutlingen (Reutlingen University), Annika Klaas |
Prize | 1,500 euros prize money, Singer Heavy Duty 4423 sewing machine |
Contact | violanaomi@t-online.de / @violanaomischmidt |
Download | Web: www.sdbi.de/download/2022-Viola-Schmidt-web.zip Print: www.sdbi.de/download/2022-Viola-Schmidt-print.zip |

FASH 2018 / 17. June 2018
Annika Klaas
1st Prize European Fashion Award – FASH 2018 Category Students |
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Concept |
I like to fathom the formal and technical potential of knitwear for the development and implementation of innovative concepts, whether for new designs – with a subtle interplay of structures and colors – or for shapes, that would not be manufacturable in classic tailoring. Knitting technology offers innovations in the production of knitwear, and computercontrolled knitting machines can reduce human work to a minimum, thus enabling a local production once more, as the Adidas Speedfactory demonstrates. This leads to new possibilities of design, like customization. My ideal is to use this potential for a holistic and sustainable design approach, also in interdisciplinary teams. |
Award Ceremony |
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Jury statement | A stringent, stylish and very mature collection, which was manufactured with the most modern knitting technology in excellent quality.
Annika Klaas has designed a very stringent, stylish and modern collection with a clear concept that she communicate very well. The skillfully reduced silhouette and filigree details are convincing. Her small collection goes into depth, especially in her own construction and production of knitwear with the latest knitting technology. A fresh and at the same time very mature, accurate and balanced work with outstanding technical implementation. These qualities are also reflected in her other projects such as the development of a three-dimensional knitted typography, knitted sneakers or a trade fair stand at the Pitti Filati 2016. |
Education | 1st Semester Master, Hochschule Reutlingen (Reutlingen University) Prof. Änna Piel † |
Prize | Cash prize of 2500 euro, Mentoring Program, Public Relations |
Contact | annika.klaas@gmail.com Instagram @annikaklaas |
Download | Web: www.sdbi.de/download/annika-klaas-web.zip Print: www.sdbi.de/download/annika-klaas-print.zip |
