FASH 2020 / 26. March 2020

Call for Entries FASH 2020

The European Fashion Award FASH 2020 focuses on the sustainable promotion of young design students. For the first time the special prize Workwear will be awarded. The closing date for entries is May 3rd, 2020.

As a small sign of hope and trust in the power of creativity, the European Fashion Award FASH will also be presented this year. There are, of course, more important tasks at the moment. This is why we cordially invite those who have the time to participate in FASH 2020. In this way, we will be enabled to honour the works created last year and to have an exchange take place.
If necessary, the announcements and events will be adapted to the needs of the pandemic, even if we will have to resort to a purely digital realization in the end.

Extensive support
The European Fashion Award FASH 2020 is endowed with 5,000 euros, the special award workwear with 1,000 euros.
In addition, up to 20 people participating in the FASH receive extensive support: portfolio consulting, application training and workshops with top-class experts.

New is the special award Workwear, which is sponsored by the engelbert strauss company. “Workwear is textile engineering, we use the most modern materials and the latest processing technologies. This is an exciting field for young designers,” says Henning Strauss. Workwear has many special features compared to normal fashion such as functional, motivating and communicative […] / 26. March 2020

Special Award Workwear

New is the special award Workwear, which is sponsored by the engelbert strauss company. “Workwear is textile engineering, we use the most modern materials and the latest processing technologies. This is an exciting field for young designers,” says Henning Strauss.

Workwear has many special features compared to normal fashion such as functional, motivating and communicative tasks. It covers several areas such as “blue” and “white” workwear or protective clothing.
The functional requirements include wearing comfort, job-specific detail solutions, suitability for laundry and, depending on the intended use, protective effects e.g. against cold, wind and wetness or for accident prevention, in accordance with European standards.
The motivating tasks are: Identification with the profession and the company as well as wearing acceptance.
The communicative tasks of workwear include Signalling members to the company, image effect internally and externally, representation of the company, competence and, in some cases, also conveying trust or respect.

FASH 2019 / 26. March 2020

Participants

Eligible to participate are students of full age (Bachelor, Diploma) and Master/PhD. They must be registered at a german university or fashion school at the time of registration, or graduated after May 1, 2019.

European Fashion Award FASH 2021
The award is aimed at particularly gifted design students from all disciplines, in particular from the fields of fashion and textile, in the three categories Students, Bachelor and Master.

FASH 2019 / 26. March 2020

Prizes

The European Fashion Award FASH 2020 is presented in three categories.

Students
Prize:
– 1.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Graduates Bachelor
Prize:
– 2.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Graduates II
Prize:
– 2.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Special Award Workwear
Prize:
– 1.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

The Kunstbibliothek – Staatliche Museen zu Berlin includes the winners’ portfolios in their fashion collection.

All finalists will receive:
– Participation in the two-day European Fashion Award FASH
Field reports and workshops. The jury from different genres of fashion will give a detailed strengths/weaknesses analysis of the portfolio as well as the implemented outfits in the workshops. The finalists thus receive help in achieving clear, realistic expectations and objectives for their career entry. There is also plenty of time for individual exchange.
– Participation in the inspiring network of the SDBI
– Certificate
– Widespread media work

The jury is free to distribute the prizes differently than they are announced here.
If the realisation of the European Fashion Award FASH and the workshops is not possible, there is no claim to the benefits associated with them. We will then try to offer appropriate digital formats.

FASH 2019 / 26. March 2020

Evaluation Criteria

European Fashion Award – FASH 2020
All works submitted for the European Fashion Award FASH 2020 in accordance with the rules will be judged according to the following criteria, the weighting will be left to the jury:
– Quality of analysis
– Independence
– Concept (symbolic and emotional content)
– Innovation/Vision
– Development potential
– Sustainability
– Functionality (movement, ergonomics, choice of materials)
– Technical and creative implementation (selection of materials, quality of drawings, presentation, processing, fit, colour concept)

Special Award Workwear
All works submitted to the Special Award Workwear in accordance with the rules will be judged according to the following criteria, whereby the weighting will be left to the jury:
– Functionality (movement, ergonomics, safty at work)
– Material selection and combination
– Technical and creative implementation (quality of the drawings, presentation, processing, fit, colour concept)
– Innovation/Vision
– Sustainability
– Independence
– Concept (symbolic and emotional content)
– Development potential

FASH 2019 / 26. March 2020

Scope for Entries

European Fashion Award FASH
Experience has shown that well over 100 entries are submitted to the European Fashion Award FASH. In order to evaluate your work optimally, it is important that you comply with the following standards.

1. Portfolio
Photos of previous projects, working process, sketches, moods, details such as draping, technical drawings: see: The core of your job application.

2. Letter of motivation
What do you expect from participating in the European Fashion Award FASH?
Why do you still want to work in the fashion industry today?
What profession in fashion are you aiming for?

3. Curriculum Vitae

4. Proof of matriculation at a university or date of the final examination

All documents must be combined in one (!) PDF:
– file format: .pdf, maximum size: 7 MB
– file name: participation number + FASH19 e.g. 29-S-FASH20.pdf
– max. 25 pages
– Normal upper/lower case, not set in capitals
– Participation number on the 1st page

The PDF is uploaded to the OneDrive platform. The access will be sent to you with the confirmation of participation.

Special Award Workwear

1. Portfolio
In addition to the above standards for the FASH, the portfolio for the special award Workwear should clearly show the special requirements for workwear design, such as functional solutions – for example for pockets – or the use of specific materials.

2. Design a silhouette: Upcycling Works
Design a statement piece in patchwork look that works.
Please select a profession for your design. The design should best meet the functional requirements of this profession.
When choosing possible materials from fleece to canvas you can use the online shop www.engelbert-strauss.de as a guideline.
When upcycling, the craftsmanship is important, whether overlock, lap or quilted seam.
The drawing of a silhouette should be submitted. It is up to you whether it is a free illustration and/or technical drawing.
At the workshop in Berlin, the nominees have the opportunity to choose from leftover materials for the realisation.

FASH 2019 / 26. March 2020

Jury

An international jury with experts from design, industry, trade, communication and media will select the prize winners in two rounds according to defined criteria. First, 20 finalists will be selected from all applications. In Berlin, the prize winners in the categories will be selected. The jury’s decision is not legally contestable.

The members of the Jury FASH 2020

The other members of the jury will be announced shortly.

Joel S. Horwitz, Design Consultant (VOGUE Collection, adidas, Review, KIOMI und J. Lindeberg). He won the “Designer for Tomorrow” (Peek & Cloppenburg) and the Lucky Strike Junior Designer Award with his diloma collection at the Berlin University of the Arts and was able to present his designs at the Fashion Week in Tokyo.

Filep Motwary is the Editor at Large of Vogue Greece. The journalist and photographer is considered as one of the most knowledgeable experts of upcoming designers in Europe and he is often invited to mentor young creatives and to participate in various juries at fashion schools.
Between 2011-2015 he collaborated closely with the Hyères Festival.
For the past 10 years, Motwary serves as the Fashion Features Editor of Dapper Dan Magazine. As curator and author in 2016 he presented both the book and exhibition “Haute-à-Porter“ (Lannoo) at the Modemuseum of Hasselt while this year he released his second publication titled “Theorem[a]: The Body, Emotion + Politics in Fashion“ (Skira) Since 2005, he has interviewed over 350 leading experts from the world of fashion. www.filepmotwary.com

Joachim Schirrmacher works as a Creative Consultant in Berlin. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Project Director of the European Fashion Award FASH by SDBI.

Kerstin Strauss is Creative Director at Engelbert Strauss, Europe’s market leader in workwear. She is a creative, driven leader with over fifteen years of retail operations and brand management experience.
In 2018, she founded the Workwear Couture label, which combines workwear with haute couture which has premiered in the likes of Los Angeles and Berlin.

Mi-Kyong Yeom has almost 25 years’ experience in the fashion business as a fashion designer. She has worked across Asia and Europe for various fashion houses, such as Akris and Hugo Boss. Mi-Kyong is currently the Head of Design for Alpha Tauri and Red Bull.

Moderation: Helge Aszmoneit
Helge Aszmoneit is responsible for Information Services at the Rat für Formgebung (German Design Council). Since 1987 she has headed one of the most important design libraries in Germany with almost 20,000 books and numerous international journals in the fields of industrial and product design, visual communication, architecture, advertising and fashion. The research, evaluation and communication of content for students, designers, media and companies is the focus of her work.
Helge Aszmoneit is also a renowned expert for design competitions, which she has conceived and carried out for over 20 years for the German Design Council and external clients. She is also a lecturer for seminars, lectures and consultations as well as teaching assignments at design universities. In a private research project, she is currently investigating the history of the creation and development of international design awards. www.german-design-council.de