FASH 2021 / 5. July 2021

Lars Witkowski

1st Prize
European Fashion Award – FASH 2021
Category Students
Oddity 1400
The 14th century “Golden Panel” from the Benedictine Abbey of Lüneburg has been restored to its former glory and has been on display at the Landesmuseum Niedersachsen since 2019. It is the starting point for the summer collection “Oddity 1400”. The interior of the “Golden Panel” conceals 23 miracle chambers which were once filled with precious relics and treasures made from rubies, emeralds and pearls, exotic silk fabrics and scriptures.The thistle in the altarpiece symbolises Mary’s milk and is said to have healing powers. This is the source of the digital print that characterises the collection. The green is derived from the representations of nature, the cobalt blue, red and white from the robes depicted on the altarpiece. The elongated silhouettes display layering with a kaftan shirt, dress, trousers and a coverall, made from organic cotton fabrics and jersey. They draw their inspiration from the vestments on the “Golden Panel” and are gender neutral.
Collection

Jury’s appraisal Lars Witkowski has successfully and convincingly translated his inspiration from the 14th century “Golden Panel” into a modern collection. It meets the current need for smart, relaxed fashion that hovers between the chic and the casual. This project interprets robes as traditional garments and in doing so, offers a stylish alternative on the hotter days of summer. The styling is just as compelling.

Member of the jury Kerstin Strauss, Creative Director, Strauss
Education 10th semester – Hochschule Hannover, University of Applied Sciences and Arts, Prof. Martina Glomb
Prize EUR 1,00
Contact lars.witkowski@gmx.de / @_Lars_Witkowski
Download Web: www.sdbi.de/download/2021-Lars-Witkowski-web
Print: www.sdbi.de/download/2021-Lars-Witkowski-print.zip

FASH 2013 SEXes / 19. January 2013

Tanja Schmidt

1st Prize
European Fashion Award FASH 2013
Team Tanja Schmidt
Philip Ruzinski
Who’s wearing the pants?

Who’s wearing the pants? The denim collection by Tanja Schmidt and Philip Rudzinski is an ironic discussion of the cliché of the male image. It questions masculinity from a male and female point of view. The focus is on pants as a symbol of power. It combines the roots of denim as workwear with today’s baggy styles. The impression of sliding pants is a commentary on today’s situation in which men are struggling to keep the pants on. The design team played with typical male characteristics like chest hair, muscular body types or even postures affected by work. The 8-piece unisex collection has a ironic effect, while it is provocative on women; yet it conveys confidence for both. Masculinity ready to wear.
Jury Statement The Jeans Coutoure by Tanja Schmidt and Philip Rudzinski is professional in every detail: the patterns are innovative, the silhouettes impressive, the tailoring impeccable, the washes leave no wishes unfulfilled, and the selection of details and accessories is clever. In addition to its perfection the project is full of energy, humor and irony. All aspects are very well balanced without being obliging.
The small unisex collection “Wer hat die Hosen an?” (‘Who’s wearing the pants?’)delivers an impressive response to the search for a new male image, the task of the European Fashion Award FASH 2013. The designs look natural on both men and women.
Tanja Schmidt and Philip Rudzinski succeeded in creating something rather rare in the high-turnover denim industry: new jeans shapes that inspire. They provide the industry with urgently needed stimulation. It is even more impressive, since few students work closely with denim.
They are also masters of the art of gaining attention for their abilities with the help of a meaningful project. At the same time, they collaborate with companies like Birkenstock, Calik Denim and Hecking Denim to turn their vision into reality. An extraordinarily mature performance by students. — Member of the Jury: Joachim Schirrmacher, Creative Consultant, Berlin
Education 6. Semester Bachelor
Hochschule Hannover
Prof. Martina Glomb
Contact info@balagans.de
www.balagans.de
Media  A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“

FASH 2013 SEXes / 19. January 2013

Philip Rudzinski

1st Price
European Fashion Award FASH 2013
Team Tanja Schmidt
Philip Ruzinski
Who’s wearing the pants?

Who’s wearing the pants? The denim collection by Philip Rudzinski and Tanja Schmidt is an ironic discussion of the cliché of the male image. It questions masculinity from a male and female point of view. The focus is on pants as a symbol of power. It combines the roots of denim as workwear with today’s baggy styles. The impression of sliding pants is a commentary on today’s situation in which men are struggling to keep the pants on. The design team played with typical male characteristics like chest hair, muscular body types or even postures affected by work. The 8-piece unisex collection has a ironic effect, while it is provocative on women; yet it conveys confidence for both. Masculinity ready to wear.
Jury Statement The Jeans Coutoure by Tanja Schmidt and Philip Rudzinski is professional in every detail: the patterns are innovative, the silhouettes impressive, the tailoring impeccable, the washes leave no wishes unfulfilled, and the selection of details and accessories is clever. In addition to its perfection the project is full of energy, humor and irony. All aspects are very well balanced without being obliging.
The small unisex collection “Wer hat die Hosen an?” (‘Who’s wearing the pants?’)delivers an impressive response to the search for a new male image, the task of the European Fashion Award FASH 2013. The designs look natural on both men and women.
Tanja Schmidt and Philip Rudzinski succeeded in creating something rather rare in the high-turnover denim industry: new jeans shapes that inspire. They provide the industry with urgently needed stimulation. It is even more impressive, since few students work closely with denim.
They are also masters of the art of gaining attention for their abilities with the help of a meaningful project. At the same time, they collaborate with companies like Birkenstock, Calik Denim and Hecking Denim to turn their vision into reality. An extraordinarily mature performance by students. — Member of the Jury: Joachim Schirrmacher, Creative Consultant, Berlin
Education 6. Semester Bachelor
Hochschule Hannover
Prof. Martina Glomb
Contact info@balagans.de
www.balagans.de
Media A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“

FASH 2011 Attention please!? / 6. February 2011

Marcella Sewella

3rd Prize Students
European Fashion Award FASH 2011
Team Natalia Politowa
Marcella Sewella
Ideal + Real

The real and virtual worlds are merging; where can I, where should I position myself? The importance of self-expression in social networks is increasing at a rapid pace; similar to a fashion label, individuals create an image to increase and improve one’s impact on others – freedom and pressure at the same time. According to the analysis, today’s men between the age of 20 and 35 are very conscious of their dress, yet do not necessarily want to be out of the ordinary. This combi-nation of adaptation and boundaries, ideal and individuality is the goal of the 15-piece men’s collection “Ideal and Real”. By reinterpreting and transmuting the details of classic shapes like the suit, coat, or tailcoat, this collection offers symbolic security and stability, providing new transitions at the same time.

Jury Statement Natalia Politowa and Marcella Sewella brave a very current topic: determining the idea of today’s man. They are very successful in tying societal references into the special character of the world of fashion. They are able to derive a tangible thesis for a fashion collection from their theoretical, coherently constructed framework. This thesis is transformed into a high-quality, meticulous collection with many new details. Natalia Politowa and Marcella Sewella provide important inspiration for men’s fashion. 

Jury Member Ivonne Fehn, Fashion Director Süddeutsche Zeitung Magazin, Munich
Education 7th Semester
Fachhochschule Hannover (University of Applied Sciences and Arts)
Prof. Carsten Behm
Contact marcella@sewella.de

FASH 2011 Attention please!? / 6. February 2011

Natalia Politowa

3rd Prize Students
European Fashion Award FASH 2011
Team Natalia Politowa
Marcella Sewella
Ideal + Real

The real and virtual worlds are merging; where can I, where should I position myself? The importance of self-expression in social networks is increasing at a rapid pace; similar to a fashion label, individuals create an image to increase and improve one’s impact on others – freedom and pressure at the same time. According to the analysis, today’s men between the age of 20 and 35 are very conscious of their dress, yet do not necessarily want to be out of the ordinary. This combi-nation of adaptation and boundaries, ideal and individuality is the goal of the 15-piece men’s collection “Ideal and Real”. By reinterpreting and transmuting the details of classic shapes like the suit, coat, or tailcoat, this collection offers symbolic security and stability, providing new transitions at the same time.

Jury Statement Natalia Politowa and Marcella Sewella brave a very current topic: determining the idea of today’s man. They are very successful in tying societal references into the special character of the world of fashion. They are able to derive a tangible thesis for a fashion collection from their theoretical, coherently constructed framework. This thesis is transformed into a high-quality, meticulous collection with many new details. Natalia Politowa and Marcella Sewella provide important inspiration for men’s fashion. 

Jury Member Ivonne Fehn, Fashion Director Süddeutsche Zeitung Magazin, Munich
Education 7th Semester
Fachhochschule Hannover (University of Applied Sciences and Arts)
Prof. Carsten Behm
Contact nataliepolitowa@yahoo.de