FASH 2012 Active – Performance Sportswear / 29. January 2012

Kristina Mora

1st Prize
European Fashion Award FASH 2012
We are

Yoga harmoniously balances power sports and relaxation. The 15-piece women’s collection “We are” provides a functional and aesthetically pleasing representation of the discipline’s dynamics and peaceful stillness. The project was inspired by the structure of muscle fibers, as well as the colorful, flowing saris worn by women in India. The requirements were challenging: women want to feel free during yoga, yet feel support at the same time, though not exposed. Textile bands, flowing around the body like strands of energy, provide support, protect against hyperextension and also support the bust under the softly draping fabric of the top. Ultrasonic bonding techniques were used primarily on the few seams. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. The daily routine feels like a cloud drifting across the sky.
Jury Statement Kristina Mora and Alexander Brenk surprised the jury. They brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. The modern design language meets the zeitgeist, fulfills the desire for attractive, yet not too sexy fashions for women as well as functional and health aspects. Despite many sensible details the designer created a collection with a clear message. Alexander Brenk and Kristina Mora accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market and that provides inspiration for related sports such as stretching or Pilates as well.
In addition to the strategically well-chosen topic the jury was also impressed by the consistently high quality of analysis, concept, design and implementation, as well as the written and graphical documentation. Kristina Mora was deeply involved in the determination of the textile requirements, the use of innovative processing techniques and the search for weavers and manufacturers to be able to implement her collection at a professional level. The interdisciplinary collaboration with her fellow student Alexander Brenk resulted in an unmistakable corporate design, which underlines the identification of the sports but is not overpowering. All this is even more remarkable, since this was a 6th semester project and not a graduate project. The jury unanimously selected Kristina Mora und Alexander Brenk’s project, which beat all others by a wide margin, for the 1st Prize of the European Fashion Award FASH 2012.
Jury Member Joachim Schirrmacher, Creative Consultant, Berlin
Education 6th Semester
Hochschule für Gestaltung Pforzheim / Pforzheim University – School of Design
Prof. Johann Stockhammer
Contact KristinaMora@web.de

FASH 2012 Active – Performance Sportswear / 29. January 2012

Alexander Brenk

1st Prize

European Fashion Award FASH 2012
We are

Yoga harmoniously balances power sports and relaxation. The 15-piece women’s collection “We are” provides a functional and aesthetically pleasing representation of the discipline’s dynamics and peaceful stillness. The project was inspired by the structure of muscle fibers, as well as the colorful, flowing saris worn by women in India. The requirements were challenging: women want to feel free during yoga, yet feel support at the same time, though not exposed. Textile bands, flowing around the body like strands of energy, provide support, protect against hyperextension and also support the bust under the softly draping fabric of the top. Ultrasonic bonding techniques were used primarily on the few seams. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. The daily routine feels like a cloud drifting across the sky.

Jury Statement Alexander Brenk and Kristina Mora surprised the jury. They brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. The modern design language meets the zeitgeist, fulfills the desire for attractive, yet not too sexy fashions for women as well as functional and health aspects. Despite many sensible details the designer created a collection with a clear message. Alexander Brenk and Kristina Mora accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market and that provides inspiration for related sports such as stretching or Pilates as well.
In addition to the strategically well-chosen topic the jury was also impressed by the consistently high quality of analysis, concept, design and implementation, as well as the written and graphical documentation. Kristina Mora was deeply involved in the determination of the textile requirements, the use of innovative processing techniques and the search for weavers and manufacturers to be able to implement her collection at a professional level. The interdisciplinary collaboration with her fellow student Alexander Brenk resulted in an unmistakable corporate design, which underlines the identification of the sports but is not overpowering. All this is even more remarkable, since this was a 6th semester project and not a graduate project. The jury unanimously selected Kristina Mora und Alexander Brenk’s project, which beat all others by a wide margin, for the 1st Prize of the European Fashion Award FASH 2012.
Jury Member Joachim Schirrmacher, Creative Consultant, Berlin
Education 6th Semester
Hochschule für Gestaltung Pforzheim / Pforzheim University – School of Design
Prof. Johann Stockhammer
Contact  alexanderbrenk@gmx.de

FASH 2012 Active – Performance Sportswear / 29. January 2012

Margarita Ruiz Velázquez

Special Award
Gore Bike Wear
European Fashion Award FASH 2012
Vertical Cyclewear

Cycling is a symbol of a modern and active lifestyle. However, there are too few stylish fashions men can wear while cycling to work or during their free time. The 10-piece men’s collection “Vertical Cyclewear” merges elements of athletic bike wear with the aesthetics of fashion brands. Ergonomic patterns are combined with elastic, wind- and water-repellant or quick-drying fabrics. Many practical details, such as ventilation slits, cuffs with thumbholes, chain guard, mobile phone chest pocket with openings for wiring, or reflective piping further enhance the wear comfort. These fashions are perfect for spring, fall and winter for cycling, at the office or even at a trendy “Cycle Café”.

Jury Statement

Margarita Ruiz designed an aesthetically sophisticated, functional, well thought out and consistent collection that is suitable for cycling in the city or even on longer day trips. All details radiate understanding of the sport and its followers. The clear and heartfelt presentation of the project also deserves commendation. This is how we like it. Mitglied der Jury Clemens Deilmann, Head of Design, Gore Bike Wear, München
Educaton Bachelor of Arts Active Sportswear
University of the Arts London
Prof. Claudine Rousseau
Contact margarita.ruizv@gmail.com

FASH 2012 Active – Performance Sportswear / 29. January 2012

Hildemieke Vis

Special Mention
European Fashion Award FASH 2012
Running Business

Our desire is not to be just at the top in business but also have a perfect body. Unfortunately, we tend to exercise less and less thanks to work and life happening more and more via the Internet. The women’s collection “Running Business” has the goal to motivate women to integrated exercise into their daily routine. The easiest option is to run or do interval training on the way home. To avoid time-consuming changeover into exercise clothes, the 10-piece collection is suitable for use at the office, yet also works as fully functioning sportswear. Thanks to a special jersey fabric the pantsuit is as comfortable to wear as a tracksuit. The little black dress features an integrated sports bra. All that’s left is to change footwear. The textile design and the silhouette were inspired by the world’s fastest animal, the cheetah.

Jury Statement

 Hildemieke Vis provides a new type of aesthetic to the popular sport of running. After all, most of us want to look good while running. The concept’s implementation certainly meets today’s idea of style and level of technology, but would probably be hindered by the issue of odor generation in everyday life. The color concept and selection of garments follows a precise analysis of a routine day at the office. The jury commended the fact that Hildemieke Vis not only designed the fashions, but also a process to incite people to exercise more often.
Mitglied der Jury Stefan Bogner, Geschäftsführer Factor Product, München
Education 7. Semester
University College Falmouth
Jane Gottelier
Contact react@hildemieke.com
www.hildemieke.com

FASH 2012 Active – Performance Sportswear / 29. January 2012

Jörn Wonneberger

Special Mention
European Fashion Award FASH 2012
Nokok 3/1

Nokok combines three things into one: an outdoor jacket, a coat and a sleeping bag. Nokok is a cocoon for globetrotters; less luggage means less weight. Nokok seamlessly transforms from a jacket to a sleeping bag. The jacket turns into a coat; the coat turns into a mummy sleeping bag. This is accomplished by connecting the arm to the torso piece with the help of an innovative zipper system. Nokok can also be used as a pinafore, throw or bottom blanket. Nokok adjusts to varying climatic conditions. In addition to varying the length, heat is regulated with the help of zippered ventilation openings. The lacing adjusts the down filling’s degree of heat retention, since a higher air content provides better insulation. The outer material is breathable, water- and wind-proof.
Jury Statement The concept of a multi-function sleeping back is not new, and always a compromise. However, Jörn Wonneberger’s courage to tackle this topic impressed the jury. He was able to turn a purely functional item into something one wants to have. The precise technical implementation was exemplary. – Jury Member Marcel Herrig, Unicut Design Limited, Shenzhen, China
Education Graduate
Angewandte Kunst Schneeberg – Westsächsische Hochschule Zwickau
Prof. Dorette Bárdos
Contact mail@jwonneberger.de