FASH 2017 Get Real
European Fashion Award – FASH 2017
Inspired by her many different experiences, travels, adventures, and interests, both real and virtual, Lea Schweinfurth created this collection for woman and men. Raw impressions of Spanish flamenco dancers and matadors, Indian bridal dress, Japanese kimonos, British tweed, 70s rock stars, and 90s hip-hop artists were transformed into collages in the style of artist Jean Michelle Basquiat. Raw and direct, illustrative and intuitive; it is the whole world in six outfits – “All_In”. A combination of prints, patterns, and colors are used to bring the graphic silhouettes to life. The clothing becomes a canvas and is painted with dyes and pigments. Every look is a different identity, a personal masquerade. The fabrics used are up-cycled, from overstocks or were certified by the GOTS ecolabel. Collages brought to life.
|Jury statement||Lea Schweinfurth has presented a strong, unique view of the “Get Real” theme in her work. She offers an alternative to commercial fashion that is surprising and emotional, full of strong poetry and personality, joy and charming beauty. Instead of the sameness found in trends and social media, she places her trust in the desires, views, thoughts, and goals of the individual. Despite its multiple references, this is a consistent collection featuring perfectly matching colors. The looks work well together and form modules of an personal identity. A unique idea with clever documentation, innovative cuts, and perfect fits – an exceptional piece of work in all respects.
Judging panel member: Otto Drögsler, Creative Director at Odeeh
|Education||7th semester – Burg Giebichenstein Kunsthochschule Halle (University of Art and Design Halle, Germany), Prof. Joachim Schielicke, Visiting Professor Bianca Koczan, Visiting Professor Dunja Marija Kopi|
|Prize||Cash prize of 1500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.|
|Contactfirstname.lastname@example.org / www.leaschweinfurth.com|