FASH 2012 Active – Performance Sportswear / 29. January 2012

Margarita Ruiz Velázquez

Special Award
Gore Bike Wear
European Fashion Award FASH 2012
Vertical Cyclewear

Cycling is a symbol of a modern and active lifestyle. However, there are too few stylish fashions men can wear while cycling to work or during their free time. The 10-piece men’s collection “Vertical Cyclewear” merges elements of athletic bike wear with the aesthetics of fashion brands. Ergonomic patterns are combined with elastic, wind- and water-repellant or quick-drying fabrics. Many practical details, such as ventilation slits, cuffs with thumbholes, chain guard, mobile phone chest pocket with openings for wiring, or reflective piping further enhance the wear comfort. These fashions are perfect for spring, fall and winter for cycling, at the office or even at a trendy “Cycle Café”.

Jury Statement

Margarita Ruiz designed an aesthetically sophisticated, functional, well thought out and consistent collection that is suitable for cycling in the city or even on longer day trips. All details radiate understanding of the sport and its followers. The clear and heartfelt presentation of the project also deserves commendation. This is how we like it. Mitglied der Jury Clemens Deilmann, Head of Design, Gore Bike Wear, München
Educaton Bachelor of Arts Active Sportswear
University of the Arts London
Prof. Claudine Rousseau
Contact margarita.ruizv@gmail.com