FASH 2017 Get Real
European Fashion Award – FASH 2017
The art of Perestroika and Russian Constructivism inspired this womenswear collection.
|Jury statement||Sonja Litichevskaya’s amazing collection for strong women is a real head-turner and extremely relevant to the current sportwear “athleisure” trend. She combines sportswear with the look of Russian Constructivism and perestroika art in a skillful approach that is full of life and creativity. She follows footsteps of young post-Soviet fashion designers, such as Gosha Rubchinskiy or Demna Gvasalia of Vetements. Each of these designers brings art into everyday life in the hope of causing renewal. Ms. Litichevskaya bold, forward-looking concept fits the “Get Real” theme of the European Fashion Award FASH 2017 very well. This collection is cleverly argued, very well-developed, well-though-out, and consistent. It successfully crosses the boundaries of both genre and target audience. Sonja Litichevskaya has also showcased her inspiration using large prints, which have a particularly powerful impact. The cuts, the fits, the quality of the prints and the project documentation are done very well, and the workmanship is very professional. Sonja Litichevskaya creates desire among young people and business women – a powerful force in fashion. A sophisticated collection that is fit for the market and a breath of fresh air to an industry in danger.
Judging panel member: Joachim Schirrmacher, Creative Consultant, Berlin
|Education||Bachelors – Esmod Berlin, Germany, Jasmina Benferhat, Bernadett Penkov|
|Prize||Cash prize of 2500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.|
|Contactfirstname.lastname@example.org / www.litichevskaya.com|