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FASH 2017 Get Real

Sonja Litichevskaya


1st Prize
European Fashion Award – FASH 2017
Category Graduates
sdbi_fash17_litichevskaya_002 1 / 6 – Sonja Litichevskaya

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sdbi_fash17_litichevskaya_002 1 / 6 – Sonja Litichevskaya
sdbi-shf17-bl8275 © Bernhard Ludewig / SDBI
sdbi-shf17-bl8234 © Bernhard Ludewig / SDBI
sdbi-shf17-bl7903 © Bernhard Ludewig / SDBI
sdbi-shf17-bl7729 © Bernhard Ludewig / SDBI
sdbi-shf17-bl8272 © Bernhard Ludewig / SDBI

Reconstructed Contrasts
sdbi_fash17_by_fpt_liticheskaya_006 1 / 9 – Photo: © Franco P Tettamanti / SDBI

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sdbi_fash17_by_fpt_liticheskaya_006 1 / 9 – Photo: © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_001 © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_002 © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_003 © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_004 © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_005 © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_007 © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_008 © Franco P Tettamanti / SDBI
sdbi_fash17_by_fpt_liticheskaya_009 © Franco P Tettamanti / SDBI

The art of Perestroika and Russian Constructivism inspired this womenswear collection.
Both brought art into everyday life hoping that this would cause a renewal. Fashion, like Rodchenko’s or Stepanova’s prozodezhda (every day clothing) also had a place in this art. Every outfit in Sonja Litichevskaya’s collection creates a new image by combining typical elements from each movement, such as bright colors, geometric patterns, bold shapes, symbols of revolution like the white star of the future, the arrows and lightning bolts of transformative change, and slogans like “Спасём Мир” (Save the World). Important elements include iconic pieces from each era, including motorcycle jackets, overalls, bags, straps, and buckles. Screen printing is used to display the desire for handmade products.


 Award Ceremony
European Fashion Award FASH 2017 In Berlin 1 / 14 – Sonja Litichevskaya, Michael Roth during the European Fashion Award FASH at Bode Museum on July 03, 2017 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for European Fashion Award FASH 2017)

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European Fashion Award FASH 2017 In Berlin 1 / 14 – Sonja Litichevskaya, Michael Roth during the European Fashion Award FASH at Bode Museum on July 03, 2017 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for European Fashion Award FASH 2017)
European Fashion Award FASH 2017 In Berlin Sonja Litichevskaya, Michael Roth during the European Fashion Award FASH at Bode Museum on July 03, 2017 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for European Fashion Award FASH 2017)
European Fashion Award FASH 2017 Sonja Litichevskaya. Photo: © Bernhard Ludewig / SDBI
European Fashion Award FASH 2017 In Berlin BERLIN, GERMANY - JULY 03: Young fashion designer and award winner Sonja Litichevskaya during the European Fashion Award FASH at Bode Museum on July 03, 2017 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for European Fashion Award FASH 2017)
European Fashion Award FASH 2017 Sonja Litichevskaya Photo: © Bernhard Ludewig / SDBI
European Fashion Award FASH 2017 Photo: © Bernhard Ludewig / SDBI
European Fashion Award FASH 2017 In Berlin BERLIN, GERMANY - JULY 03: Fashon creation of young designer Sonja Litichevskaya during the European Fashion Award FASH at Bode Museum on July 03, 2017 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for European Fashion Award FASH 2017)
European Fashion Award FASH 2017 In Berlin BERLIN, GERMANY - JULY 03: Fashon creation of young designer Sonja Litichevskaya during the European Fashion Award FASH at Bode Museum on July 03, 2017 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for European Fashion Award FASH 2017)
European Fashion Award FASH 2017 Sonja Litichevskaya Photo: © Bernhard Ludewig / SDBI
European Fashion Award FASH 2017 Sonja Litichevskaya Photo: © Bernhard Ludewig / SDBI
European Fashion Award FASH 2017 Photo: © Ulf Büschleb / SDBI
European Fashion Award FASH 2017 Photo: © Ulf Büschleb / SDBI
European Fashion Award FASH 2017 Photo: © Ulf Büschleb / SDBI
European Fashion Award FASH 2017 Photo: © Ulf Büschleb / SDBI

Jury statement Sonja Litichevskaya’s amazing collection for strong women is a real head-turner and extremely relevant to the current sportwear “athleisure” trend. She combines sportswear with the look of Russian Constructivism and perestroika art in a skillful approach that is full of life and creativity. She follows footsteps of young post-Soviet fashion designers, such as Gosha Rubchinskiy or Demna Gvasalia of Vetements. Each of these designers brings art into everyday life in the hope of causing renewal. Ms. Litichevskaya bold, forward-looking concept fits the “Get Real” theme of the European Fashion Award FASH 2017 very well. This collection is cleverly argued, very well-developed, well-though-out, and consistent. It successfully crosses the boundaries of both genre and target audience. Sonja Litichevskaya has also showcased her inspiration using large prints, which have a particularly powerful impact. The cuts, the fits, the quality of the prints and the project documentation are done very well, and the workmanship is very professional. Sonja Litichevskaya creates desire among young people and business women – a powerful force in fashion. A sophisticated collection that is fit for the market and a breath of fresh air to an industry in danger.
Judging panel member: Joachim Schirrmacher, Creative Consultant, Berlin

Education Bachelors – Esmod Berlin, Germany, Jasmina Benferhat, Bernadett Penkov

Prize Cash prize of 2500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.

Contact sonjalit@gmail.com / www.litichevskaya.com

Download Web: www.sdbi.de/download/sonja-litichevskaya-web.zip
Print: www.sdbi.de/download/sonja-litichevskaya-print.zip

Years

  • FASH 2022
  • FASH 2021
  • FASH 2019
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  • FASH 2017 Get Real
  • FASH 2016 Change
  • FASH 2015 Freedom
  • FASH 2014 Rhythm
  • FASH 2013 SEXes
  • FASH 2012 Active – Performance Sportswear
  • FASH 2011 Attention please!?
  • FASH 2010 Privacy
  • FASH 2009 New Diversity
  • FASH 2008 Attitude
  • FASH 2007 The Fine Art of Travelling
  • FASH 2006 Lokal – Global
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