FASH 2021 / 24. March 2021

Call for Entries FASH 2021

The European Fashion Award FASH 2021 focuses on the sustainable promotion of young design students. The closing date for entries is April 29th, 2021.

Due to the pandemic and unclear travel situation, the Award is 2021 limited to German fashion schools.


FASH 2019 / 24. March 2021


An international jury with experts from design, industry, trade, communication and media will select the prize winners in two rounds according to defined criteria. First, the finalists will be selected from all applications. In Frankfurt, the prize winners in the categories will be selected. The jury’s decision is not legally contestable.

The members of the Jury FASH 2021

Jenny Capitain, Fashion Editor and Curator. First Fashion experience in Berlin working with Claudia Skoda during my studies of Applied Arts at HFBK (Berlin University of the Arts). Early collaboration with Helmut Lang and Muse and Stylist to Helmut Newton. International Career as Fashion Director at Vogue US and Vogue Paris. Freelance Editor and Stylist at Harper’s Bazaar and to Oprah Winfrey in New.

Michael Court, Senior Designer Vivienne Westwood, London. Michael started his career in Germany where he studied Integrated Design at the University of Arts Bremen. He participated at the European Fashion Award in 2010 where he won the 1st prize with his collection “The strength of silence”. Through the contact with SDBI, Michael got to work with designer Peter Schmidt and ballet choreographer Orkan Dann from the Hamburg Ballet. He started designing costumes for the play “Arkadien – Orte der Sehnsucht” for the Schleswig-Holstein music festival and later he was asked to design costumes for the ballet “Renku” at the of the 38th Hamburg Ballet Days. They are considered one of the world’s five most important ballet festivals.
After finishing his university degree, Michael started working for Vivienne Westwood in London. Where he still works since. As a designer for the house Vivienne Westwood, he works for the Japanese menswear and accessories department. His work involves designing and controlling the design development according to Vivienne’s brief. In this role both the creative and the business side come together which he enjoys a lot.

Torsten Hochstetter,  Creative Director. After completing his training as a fashion tailor Hochstetter studied fashion design at the Polimoda Institute in Florence. He began his career at S.Oliver in 1993, then joined Adidas, where, after periods in Japan and the USA, he became responsible for sport style design for the entire Adidas Group in the position of Creative Director. Hochstetter and his team have repeatedly been honored for their designs. Following his subsequent position as Creative Director for the US surfing brand O’Neill, he joined Puma in summer of 2013 as Global Creative Director. He is fluent in German, English, Italian, Dutch and Japanese.

Joel S. Horwitz, Design Director, Fila Europe. Before Design Consultant (VOGUE Collection, adidas, Review, KIOMI und J. Lindeberg). He won the “Designer for Tomorrow” (Peek & Cloppenburg) and the Lucky Strike Junior Designer Award with his diloma collection at the Berlin University of the Arts and was able to present his designs at the Fashion Week in Tokyo.

Hella Jongerius, is one of the world’s leading designers, known for her research-driven approach and vigorous work on uniting craftsmanship and industrial production, infusing mass produced objects with imperfection, sensibility and character. She founded her Jongeriuslab design studio in 1993, and has worked on commissioned projects for Vitra, Maharam, the interior design of the Delegates’ Lounge of the United Nations Headquarters and the cabin interiors for the Dutch airline KLM. She has also initiated many independent projects, with exhibitions at the Design Museum London (2017), Pinakothek der Moderne in Munich (2017), the Nationalmuseum in Stockholm (2018) and Lafayette Anticipations in Paris (2019). Jongerius’s work can be found in the permanent collections including the MoMA, the Centre Pompidou, the Victoria and Albert Museum and the Stedelijk Museum Amsterdam. Since 2009 she has lived and worked in Berlin.

Barbara Markert, fashion and business journalist, has been reporting on the fashion industry for around 25 years. After working as business editor at the special interest magazin TextilWirtschaft and features editor at Glamour and Vogue Business, she moved to Paris in 2003. Since then she has worked as a correspondent for The Spin Off (formerly Sportswear International) and writes for Vogue, Spiegel, Manager Magazin among others. As co-founder of the blog Modepilot, Barbara Markert is considered one of the pioneers in German fashion blogging. In her lifetime, she has attended more than 5,000 fashion shows at international fashion weeks and interviewed many international fashion designers like Virgil Abloh, Nicolas Ghesquière, Clare Waight Keller, Raf Simons or Giambattista Valli . For about five years, she has been actively campaigning for a better and more conscious fashion consumption. In particular, she wants to raise awareness about the problem of microplastics in the fashion and beauty industry.

Joachim Schirrmacher works as a Creative Consultant in Berlin. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Project Director of the European Fashion Award FASH by SDBI.

Kristian Schuller is a New York and Berlin based photographer. Born in Romania, Kristian emigrated with his family at an early age to Germany. He studied fashion design with Vivienne Westwood and photography with the legendary German fashion photographer FC Gundlach at the University of Fine Arts Berlin.
After his initial introduction by editor Isabella Blow to Condé Nast Publications in London, Kristian has continued working internationally with various fashion magazines, commercial clients and on personal projects. He has had photographic exhibitions in Paris, Berlin, Brussels, Krakow, Miami and Hamburg. His published books include 90 Days, One Dream (2010) and Tales for Oskar (2014) and  Anton´s Berlin (2020).

Kerstin Strauss is Creative Director at Engelbert Strauss, Europe’s market leader in workwear. She is a creative, driven leader with over fifteen years of retail operations and brand management experience.
In 2018, she founded the Workwear Couture label, which combines workwear with haute couture which has premiered in the likes of Los Angeles and Berlin.

Franco P Tettamanti earned a degree in medicine at the University of Switzerland and worked as an orthopaedic surgery assistant in his native Switzerland, before becoming an award winning photographer. He has studied cinematography and photography in New York, Paris and Zurich. He lives now in Paris where he is a well established photographer in the Parisian Haute Couture Fashion industry and working for clients such as Dior, Louis Vuitton, Akris, Vivienne Westwood, Universal Music, Madame Figaro and Prestige Magazine Hong Kong. Tettamanti published his atmospheric pictures in the book “Showtime”.

Carl Tillessen has a University degree in History Of Arts and Economics. For 17 years he had his own fashion brand FIRMA with six brick-and-mortar-stores, an online store and a cosmetics license. Today he is consultant and chief analyst at Geman Fashion Institute and author of SPIEGEL-Bestseller book „KONSUM – WARUM WIR KAUFEN, WAS WIR NICHT BRAUCHEN“.

Niels Holger Wien works as a trend analyst, color expert and designer. He studied fashion design in Halle and Antwerp. After encouraging work experience at Studio Edelkoort Paris, he turned his passion for color and material into a profession and specialized in conceptual trend research. NHW sees himself as a connector of ideas in the DMI Trendboard and currently as President of Intercolor, an independent international trend network, where he with the DMI represents Germany. His zeitgeist analyzes and trend forecasts provide impulses for creatives and developers in the fashion and lifestyle industries.

Mi-Kyong Yeom, Head of Design for Alpha Tauri and Red Bull. She has almost 25 years’ experience in the fashion business as a fashion designer. She has worked across Asia and Europe for various fashion houses, such as Akris and Hugo Boss.

Special Award Workwear Couture / 11. March 2021

Special Award Workwear Couture

Due to the pandemic and unclear travel situation, the Award is 2021 limited to Germany.

Registration and application: until April 30, 2021
To the registration

Engelbert Strauss is offering as a leading manufacturer of workwear the Special Award Workwear Couture.
It takes place in cooperation with the European Fashion Award FASH.
“The fashion industry is leaping into the future. We’re helping tomorrow’s designers get to grips with cutting-edge tailoring methods. And Strauss is the perfect partner, with unmatched know-how when it comes to advanced clothing technologies.” Joachim Schirrmacher, Director, European Fashion Award FASH

It’s a Magnetic World
Fashion is a magnet. Textile opposites attract. This is a law of the universe.
Workwear is practical. Fashion is… particular. Workwear is function. Fashion is form.
But great workwear finds a way to be both. Strauss overcome the laws of physics to intermingle function and form, creating workwear as interaction. Strauss believe people crave function and fashion.
So the world needs new tailoring artists: a fresh generation, able to mix head and heart. Combining imaginative freedom with first-rate technical ability.

Scope for Entries
1. Step Sketch:
Scribble. Sketch. Draw.
This is the most important part of your application: your initial design.
Take the best of workwear’s high-tech materials, gadgets and tools. Design a magnetic statement piece that turns heads on the runway. At its heart, the attraction of the magnet: that most modern of closure devices. Break free from convention. Create your own rules. Show us avant-garde workwear, freeing function and form. Our jury want to see your creativity. We’ll select up to 15 talented finalists based on their initial sketched concepts.
– Curriculum vitae incl. certificate of study or degree

2. Finalist – Outfit: We’ll send up to 15 finalists the Strauss Mystery Toolbox. Inside you’ll find fabrics, tools, parts – and magnets. Think ‘inside and outside’ the box. In other words: use what you find inside, making the most of at least one fabric and one accessory. Then feel free to add what else attracts you. Create an outfit that a man, woman – or anyone – can wear. At this stage we’re looking for great handcrafting skills; the way materials have been chosen and combined; functionality; innovation; sustainability; and potential for development.
The winners will be announced at the award ceremony on July 5th, 2021 in Frankfurt.

We’re inviting current design students and design graduates up to five years since graduation to compete in the Workwear Couture Special Award.
If you’re studying or working in fashion design, clothing technology, product development or design engineering, don’t miss this chance to boost your profile.

In the event of nomination as a finalist, the participants undertake to attend the Special Award Workwear Couture in Frankfurt in person and to be present during set-up and dismantling. The exact dates will be communicated in good time. The winners will travel at the invitation of Engelbert Strauss.

Registration and application: until May 4th, 2021
– 1st First Draft: It’s A Magnetic World
– 2. Curriculum vitae incl. certificate of study or degree

Nomination: May, 11th, 2021
Up to 15 finalists will be notified and receive the Strauss Mystery Toolbox. They have to create an outfit with it until the workshop.

Workshop Weekend: July 3–4, 2021
Finalists will be invited to the workshop and present their finished statement pieces to the Jury in person:
Time & Place to be confirmed

Award Ceremony: July 5th, 2021
Our talented prize winners will showcase their statement pieces as part of Frankfurt Fashion Week.

1st Prize € 2,500 Prize money
2nd Prize € 1,500 Prize money
3rd Prize € 1,000 Prize money

+ An installation of your winning entry at Frankfurter Osthafen (Frankfurt Docks)
+ An internship in the Strauss Laser Lab & Prototypes team

The jury is free to distribute the prizes differently than they are announced here.

A jury of internationally experienced experts selects the award winners in two rounds according to defined criteria. First, up to 15 finalists are chosen from all applications. The award winners are then chosen in Frankfurt.  The jury’s decision is not legally contestable.
Kerstin Strauss / Creative Director, Workwear Couture
Joerg Zuber / International design agency Art Director & creator of the digital character @noonouri
Joachim Schirrmacher / Creative Consultant  and Director, European Fashion Award FASH
David Schülke / Head of HR, Engelbert Strauss.

Other Jury members to be announced.

Evaluation Criteria
All works submitted for the Special Award Workwear Couture in accordance with the rules will be judged according to the following criteria, the weighting will be left to the jury:
– Quality of analysis
– Independence
– Concept (symbolic and emotional content)
– Innovation/Vision
– Development potential
– Sustainability
– Functionality (movement, ergonomics, choice of materials)
– Technical and creative implementation (selection of materials, quality of drawings, presentation, processing, fit, colour concept)

1. Step Skizze
– Creativity
– Concept

2. Finalist – Outfit:
– Handcrafting skills
– Functionality
– The way materials have been chosen and combined
– Innovation
– Sustainability
– Development potential

Engelbert Strauss GmbH & Co. KG
Strauss is the SUV of fashion. Loved by fans, Strauss utility products have a cult-status following. Strauss has been at the vanguard of customisation and branding for decades and is one of Germany’s top five online retailers today.
At the CI Factory, Strauss’s newest landmark, leading-edge laser technology, robotics and logistics create limitless options for you to custom design shirts, trousers, shoes and other fashion workwear in the style of your choice.

Privacy policy and guidelines

I. Organizer
1. The organizer of the “Special Award Workwear Couture” (“SAWC”) is engelbert strauss GmbH & Co. KG, Frankfurter Str. 98 – 108, 63599 Biebergemünd.
2. The SAWC is organized and carried out in cooperation with the European Fashion Award FASH.
3. To participate in the SAWC, the participant must complete the registration form provided on the website of the Stiftung der Deutschen Bekleidungsindustrie (“SDBI”). The information and data provided there by the participants will be forwarded to the organizer, who will supervise their further handling within the scope of the competition.
4. All inquiries and notices regarding the SAWC should be directed to the organizer and not to SDBI.

II. Eligibility
1. Participation and prize eligibility is open to natural persons who are at least 18 years old. Persons under 18 years of age require the consent of their legal guardians to participate. If this is not provided, participation in the SAWC is excluded.
2. Employees of the organizer and affiliated companies as well as their relatives are excluded from participating.

III. Participation process in the SAWC
1. The process for entering and selecting winners is detailed on the https://www.sdbi.de/Special-Award-Workwear-Couture/ page.
2. Participation in the SAWC is free of charge. Catering will be provided on the two workshop days.

IV. Exclusion of warranty / changes and termination of the SAWC
1. The SAWC may be terminated due to external circumstances and constraints without giving rise to any claims by the participants against the organizer.
2. The organizer reserves the right to cancel the SAWC at any time without giving reasons or to change the conditions of participation.

V. Liability
1. The liability of the organizer as well as his vicarious agents for culpably caused damages, including consequential damages, is excluded, unless the damage was caused by intent or gross negligence. This does not apply to damages resulting from injury to life, body or health, or the culpable breach of essential contractual obligations.
2. In the event of a culpable breach of essential contractual obligations based on circumstances other than intent or gross negligence, the liability of the organizer shall be limited to the typically foreseeable damage.

VI. Responsibility for content
1. The organizer is not obliged to check the work/content submitted by the participants for potential infringements of third-party rights. However, the organizer is entitled to reject work/content if, in its opinion, it is unlawful or contrary to common decency.
2. By submitting work/content, participants declare that the work/content is free of third-party rights, i.e. that the content either originates from them or they have obtained the consent of the authors or other rights holders.
3. Participants shall indemnify the organizer against all claims by third parties arising from the work/content submitted by the participants. You agree to assist the organizer in any reasonable manner in defending against such claims.

VII. Rights
The copyrights to the submitted works/content remain with the participant at all times. The organizer shall make a separate arrangement with the 15 finalists for the use and publication of the work/content and creation of photos in connection with the SAWC.

VIII. Finalists’ and award winners’ individual media work
Subject to the following provisions, the 15 finalists and the award winners are entitled to use the “Finalist” and “Award Winner” designations for their own communications without any spatial or temporal restrictions. Any communication measures planned by the finalists and prize winners in connection with the SAWC 2021, in particular related reporting, documentation, press work and advertising, must be submitted to the organizer at specialaward.workwearcouture@strauss.de for prior written approval and only carried out after approval has been granted. In all activities associated with the SAWC, the participant agrees to use the following designations:
• “Special Award Workwear Couture – FASH 2021.”

IX. Data protection
In addition, the following information from the organizer / FAQs on the subject of data protection apply (information in accordance with Art. 13 GDPR):

1. Who is responsible for data processing?
The responsible body is engelbert strauss GmbH & Co. KG, Frankfurter Str. 98 – 108, 63599 Biebergemünd (datenschutz@engelbert-strauss.de). You can reach our data protection officer, Dr. Florian Modlinger, by e-mail at modlinger@engelbert-strauss.de.

2. What sources and data do we use?
As the organizer of the award, we collect and process personal data and use it insofar as this is necessary for the establishment of the legal relationship with you as a participant and for the execution and handling of the competition and the presentation of the award (mandatory information). This concerns the following personal data in particular: Name, provided address (street, postal code, city), mobile phone number, date of birth, nationality, and information about your degree program. In addition, we process other personal data that is collected when you provide voluntary information in the registration form.

3. Why do we process your data (purpose of processing) and on what legal basis?
We process your personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG) for the purpose of handling the competition. The processing of your personal data is carried out for the execution of the competition and for the awarding of the prize (Art. 6 (1) b) GDPR) as well as for the fulfilment of legal obligations or compliance with legal requirements (Art. 6 (1) c) GDPR).
We process the data collected through the voluntary provision of information on the basis of your consent (Art. 6 para. 1 a). The provision of this information is not required for the execution and handling of the competition or for the presentation of the award. Providing this information will not affect the outcome of the competition in any way. Your consent can be revoked at any time.

4. Who receives my data?
Within the company, your personal data is provided to those departments that need it to fulfill our contractual and legal obligations. We transmit your personal data to postal or transport service providers for the purpose of sending messages concerning the course of the competition and the presentation of the award or in direct connection with the award.
If you register for the competition using the form under the link https://www.sdbi.de/application/ and take part in the competition, the Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche, Messegelände, 81823 Munich will process your data on our behalf. For this purpose, an data processing agreement was concluded with the Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche.

5. How long will my data be stored?
We process and store your personal data to the extent permitted by law, in particular as long as this is necessary for the fulfillment of the respective purposes, i.e. for handling the competition. Thereafter, this data is regularly deleted unless you have given us your consent to further contact you for advertising purposes or to use your data for advertising purposes. We do not delete the data if it is required to comply with retention periods under commercial and tax law from the German Commercial Code (HGB) and tax regulations (Fiscal Code (AO), Application Decree for the Fiscal Code (AEAO)). In this case, the time limits specified there for storage or documentation apply. As a rule, this is ten years.

6. Will data be transmitted to a third country?
No. Data are not transferred to third countries.

7. What data protection rights do I have?
Every data subject has the right of access in accordance with Art. 15 GDPR, the right to rectification according to Art. 16 GDPR, the right to deletion according to Art. 17 GDPR, the right to restriction of processing according to Art. 18 GDPR, the right to data portability according to Art. 20 GDPR as well as the right, under the conditions of Art. 21 GDPR, to object to the processing of personal data concerning them. The restrictions according to §§ 34 and 35 BDSG apply to the right of information and the right of deletion. In addition, there is a right of appeal to a data protection supervisory authority (Art. 77 GDPR in conjunction with § 19 BDSG).

8. Am I required to provide the data?
As part of your participation in the competition, you are only required to provide the personal data that is necessary for the execution of the competition and the presentation of the award or which we are legally obliged to collect (mandatory information). Without this data, meaningful use or participation may be limited or impossible.

9. To what extent is there automated decision-making in individual cases?
To what extent will my data be used for profiling (scoring)?
A fully automated decision-making according to Art. 22 GDPR does not take place. We will inform you separately if we use these procedures in individual cases, insofar as this is required by law. We do not process your data with the aim of evaluating certain personal aspects (profiling).

Organizer contact details
engelbert strauss GmbH & Co. KG
Frankfurter Strasse 98 – 108
63599 Biebergemünd
Phone: 06050 / 971012
E-mail: specialaward.workwearcouture@strauss.de

VAT no.: DE112494262
Tax number: 01937260002
Commercial Register: HRA 11317
Local Court: Hanau
Personally liable partner: Norbert Strauss