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FASH 2011 Attention please!?

Stephanie Höcker


1st Prize Students
European Fashion Award FASH 2011
sdbi_fash11_hoecker-gh-3171 Stephanie Höcker, Photo: © SDBI

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Surreale Momente
sdbi_fash11_hoecker-gh-0114 Photo: © SDBI

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Here, the power of the subconscious, dreams, and imagination are the source of the great search for inimitability and individuality. The womenswear collection “Surreale Momente” (“Formed Again”) taps into the space between dream and reality to transcend from the two-dimensional into the third dimension from cut to finished garment. The work is based on a special form of picture puzzle, called anamorphosis. When viewed in a cylindrical mirror the broad, contorted, and elongated proportions of the finished fashions appear as regular sheath dress, coat, or sweatshirt.


Jury Statement Stephanie Höcker plays with expectations and questions personal willingness to fulfil them. Do I really need to cater to my environment? What is the public image, what is the self-image? Which one is actually genuine? The jury appreciated the inclusion of the unexpected, uncontrollable, trust in one’s own intuition and personality. Her courageous and clear concept as well as its clean and extremely consistent transformation into a harmonious collection was impressive. The craftsmanship is excellent as well – from the innovative concept to the development of new patterns, to details such as buttons. A project, which allows many associations without being arbitrary. Exciting and inspiring! And finally, her collection can be seen as a commentary on today’s fashion, turning on its own axis so quickly it causes a distorted image.
Jury Member Joachim Schirrmacher, Creative Consultant, Berlin

Education 4th Semester
Fachhochschule Bielefeld (University of Applied Sciences)
Prof. Kai Dünhölter

Contact steffi.hoecker@googlemail.com


Years

  • FASH 2022
  • FASH 2021
  • FASH 2019
  • FASH 2018
  • FASH 2017 Get Real
  • FASH 2016 Change
  • FASH 2015 Freedom
  • FASH 2014 Rhythm
  • FASH 2013 SEXes
  • FASH 2012 Active – Performance Sportswear
  • FASH 2011 Attention please!?
  • FASH 2010 Privacy
  • FASH 2009 New Diversity
  • FASH 2008 Attitude
  • FASH 2007 The Fine Art of Travelling
  • FASH 2006 Lokal – Global
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