FASH 2011 Attention please!?
|1st Prize Students
European Fashion Award FASH 2011
Here, the power of the subconscious, dreams, and imagination are the source of the great search for inimitability and individuality. The womenswear collection “Surreale Momente” (“Formed Again”) taps into the space between dream and reality to transcend from the two-dimensional into the third dimension from cut to finished garment. The work is based on a special form of picture puzzle, called anamorphosis. When viewed in a cylindrical mirror the broad, contorted, and elongated proportions of the finished fashions appear as regular sheath dress, coat, or sweatshirt.
|Stephanie Höcker plays with expectations and questions personal willingness to fulfil them. Do I really need to cater to my environment? What is the public image, what is the self-image? Which one is actually genuine? The jury appreciated the inclusion of the unexpected, uncontrollable, trust in one’s own intuition and personality. Her courageous and clear concept as well as its clean and extremely consistent transformation into a harmonious collection was impressive. The craftsmanship is excellent as well – from the innovative concept to the development of new patterns, to details such as buttons. A project, which allows many associations without being arbitrary. Exciting and inspiring! And finally, her collection can be seen as a commentary on today’s fashion, turning on its own axis so quickly it causes a distorted image.
Jury Member Joachim Schirrmacher, Creative Consultant, Berlin
Fachhochschule Bielefeld (University of Applied Sciences)
Prof. Kai Dünhölter