FASH 2016 Change
Rani Maria Lange
European Fashion Award – FASH 2016
In Germany, functionalism is so important in design, aesthetics and culture, that it is no surprise that functional clothing has become very popular. The 24-piece men’s collection “Über Funktion” (Reflections on Functionalism) questions the principle of “form follows function”. How can fashion and function be reconciled? What type of man wears this clothing? How does it make him feel? What does it say about him?
|Customers want functional fashion, but there are currently few options available on the market. Rani Maria Lange’s theme is therefore cleverly chosen, consistently applied, easy to understand and has commercial potential.
The color concept is particularly impressive and was supported by excellent mood boards. The practical execution of the collection is just as outstanding and contains many interesting details, such as zippers in new positions. A deeper examination of existing functional clothing would, however, have been desirable.
Judging panel member: Jutta Kraus, Co-Founder of Bernhard Willhelm, Paris/Los Angeles
|Master – Fachhochschule Bielefeld
Prof. Kai Dünhölter
|Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations,
Mentoring program, Mentor: Adrian Sommerauer, Designer, Dorothee Schumacher
1.000 Euro prize money
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