FASH 2015 Freedom
European Fashion Award – FASH 2015
A work coat reminds us of work, obligation and restriction. Yet a look into the archives of the Burg Giebichenstein University of Art and Design Halle shows that in the Twenties and Thirties it was widely used by the artists and designers on campus. On the occasion of the 100th anniversary of the “Burg” Julia Kleeblatt transformed the workcoat into modern jackets and coats. In her menswear collection “Kittel 2.0” she experimented with fibers and colors, played with length, space and proportion. The strict, straight shape of the workcoat with lapel collar, but¬ton tape, belt and large pockets is broken by delicate knit reminiscent of paper, some areas of the fabric have been printed or coated. Colors and prints were inspired by works of former mentors, such as the puppets by sculptor Gustav Weidanz or gelatin silver prints by Hans Finsler, the pioneer of “New Objectivity” in photography.
|Julia Kleeblatt’s transformation of the lab coat is right on track with the zeitgeist. The subtle collection is colorful rather than flamboyant, diverse rather than overloaded, refreshing rather than loud. This energy is conveyed to the viewer. Julia Kleeblatt does not want to make a grand gesture, but designed unconventional fashion that seems rather familiar and natural, and thus retains its effect for a long time. At the same time her designs follow current trends with graphic design placement, printed pockets, transparent and metallic effects. Her sketches and collages, the color concept and the collection documentation are proof of a high level of independence and artistic quality. They convey the necessary professional information as well as emotions. Few are able to straddle this narrow edge between something new and familiar, creativity and commercialism. Julia Kleeblatt succeeded in showing what design should be in the best possible way. Ideal prerequisite for a career in the fashion industry. – Jury Member Torsten Hochstetter, Global Creative Director, Puma
|6th Semester – Burg Giebichenstein Kunsthochschule Halle / Burg Giebichenstein University of Art and Design Halle
Bianca Koczan, Prof. Thomas Greis, Prof. Joachim Schielicke
|Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Joel Horwitz
2,500 Euro prize money
Six-month funded internship at the Puma headquarters.
|email@example.com / www.juliakleeblatt.com