FASH 2017 Get Real
European Fashion Award FASH 2017
The “Steife Brise” (Gale) menswear collection is a shelter from the storm of social media. The collection accompanies men on their quest for self-discovery and truth while also highlighting everything that makes them unique. With its balanced proportions, high-quality merino wool, superior craftsmanship, and classic colors, the collection makes a statement of understatement. The soft, comfortable knit, was made by Hannah Kliewer herself and appeals directly to the senses. The collection’s over-sized collars, which are inspired by life jackets, contain foam in the edges and corners which adds extra dimension and enhances the wearer’s silhouette. These collars also offer them a sense of protection and comfort as they follow their path to self-discovery. Zippers highlight the collection’s emphasis on unity. The sense of security they create gives the wearer the courage to try new things and the energy and curiosity to navigate the modern world. A woolen hug in a digital landscape that is cold and vast.
|Jury statement||Hannah Kliewer’s menswear collection is perfectly in tune with the times. She captures the age’s deep desire for closeness, comfort, and safe spaces. In short – a place to call home in a world of digital globalization. The visual power of the jacket and half-zip sweater provides a sense of protection. But the collection is not about hiding in a cocoon. Instead, Hannah Kliewer uses rough edges and flaws in order to create a frame for displaying one’s personality. She wants to give people the strength to come together once more. Ms. Kliewer combines typical sailing apparel, such as half-zip sweaters and life jackets, with the latest trends, such as high shoulders and huge collars, to make a modern, original statement that is clear yet simple. Hannah Kliewer gives a young and modern twist to knitwear and provides much needed innovation for both streetwear and luxury brands with a good balance of showpieces and wearable clothing. The symbolic nature of her designs also means that they could possibly be used in costume design. Her great execution and her excellent use of traditional crafts have both been underscored by her training in bespoke tailoring. Her detailed analysis of the zeitgeist and the poetry of her documentation are both excellent and gets right at the heart of things. A collection of original works with a creative force that is immediately noticed and makes us want more. She shows great talent and huge potential!
Judging panel member: Thomas Steinbrück, Creative Director Reebok, Boston
|Education||6th semester – Hochschule für Angewandte Wissenschaften Hamburg (Hamburg University of Applied Sciences, Germany) / Prof. Kai Dünhölter|
|Prize||Cash prize of 2500 euro, Exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf, Hamburg, and Munich with over 24 million contacts.|
|Contactfirstname.lastname@example.org / www.hannahkliewer.com|