European Fashion Award – FASH 2019
Special Award Fashion Photography
|Concept||For Jakob Tillmann, the future of fashion photography lies in creating a feeling with which the viewer can identify, instead of classic “perfect” fashion productions: “Natural poses in natural light and therefore a natural mood, or simply the natural and barely made-up model makes fashion accessible to people who are not part of this world”. Even in the age of Instagram and social media, the artistic expression of a picture, as well as the model as a person, are important to him – and so he put fashion in the limelight.|
|Jury statement||Elisa Paulina Herrmann’s fashion is based on clear concepts, which she implements in a very modern and playful way with high-quality workmanship. She has her medium yarn under control in all areas; she skillfully combines and varies various techniques.
With wit she breaks former rules and achieves a lightness that no longer shows elegance and status, but a very contemporary diversity and coolness. In all her experiments, her designs are always suitable for everyday use at a very high level. An extraordinarily mature and independent work!
|Education||Lette Verein Berlin
|Prize||1,000 euros prize money. Five works will be included in the collection Modebild of the Kunstbibliothek, which are printed in high quality by the Pixel Grain laboratory. Order from the Berlin Senate to photograph the editorial of the Berlin Showroom.|