FASH 2007 The Fine Art of Travelling
European Fashion Award FASH 20071st Prize
Special Award Fashion Branding 2007
Joan Tarragó Papalona
“Drawellink Places” is an interdisciplinary project between fashion and painting, Berlin and Barcelona, two- and three-dimensional representation.
|Jury Statement||The inspiring work “Drawellink Places” convinces with a comprehensive presentation. The strong idea to transfer the graffiti culture from building walls to clothing and luggage has been implemented consistently with appropriate means. Regardless of whether clothes, bags or accessories, “Drawellink Places” is outstanding in all areas. For example, there is a balance between “loud” clothes, which are very ornamental and graphic (rather for a house party or an art exhibition) and “soft” ones, which only show stylistic references (such as a coat for an elegant dinner). This demonstrates a good example of the variety and flexibility, which is important for a fashion brand. Contrary to other submissions for the special prize of Fashion + Brand (which did not have sufficient substance for an award), this succeeded because the brand idea and not a logo is the focal point. In short words: if you know who you are, you also know you look like.
Additionally, not only the fact that the culture of street art has not only been transferred professionally is outstanding, but also the fact that the cheerful and poetic spirit has been maintained. The clothes invite the user to play and interact, to communicate and personalize. The longer you deal with the products, the more you discover and enter into another world.
Karen Scholz and Joan Tarragó Pampalona are two very skilled designers, who would be perfect to work together with Marc Jacobs for Louis Vuitton for a season.
Jury Member Gion-Men Krügel-Hanna, Senior Designer Interbrand Zintzmeyer & Lux, Zurich
Prof. Rolf Rautenberg