FASH 2022 / 8. September 2022

Viola Schmidt

1st Prize
European Fashion Award – FASH 2022
Category Undergraduates
Portfolio The “Bad/ bed story” collection is based on material experiments with knitwear, lace, old bed sheets, glue and ruffle techniques. It is inspired by dancing in the club, going home and arriving in one’s own bed. Graffiti stands for possible harassment. The white dress with red graffiti was made on a hand knitting machine and manipulated with glue. The pure white dress can be adjusted by straps.
Inspired by the circus, where the line between reality and illusion blurs, the six outfits “Dreamers Circus” were designed. This contrast is represented by the play of narrow and wide shapes as well as various materials. The dark blazer, for example, is made from deadstock and was accentuated with pink textile paint as well as a playful and detachable ruffle.
Our times are marked by climate change, consumption, covid and other crises. In order to find solutions, a hopeful view of the future is necessary to perceive the scope for action. The women- and menswear collection “Transparent Response” plays with the idea of clarity and uncertainty. It is a reminder to actively shape the future and that for this we need more transparency in the fashion industry to enable more conscious consumption.
Collection

Jury’s appraisal
 Viola Schmidt impresses with a purposeful creativity and a good limitation of ideas. Despite diverse inspirations and her wide range of excellently implemented techniques, she achieves a very coherent overall picture. Her qualification as a master tailor is evident in the very accurate craftsmanship and the coherent fits. Her beautiful portfolio is very neatly presented and easy to follow, making you want to see more of her work. Qualities that are much needed in the fashion industry.
Member of the jury Mela Bauer, Managing Director Fashionagency Melagence
Education 4th Semester, Hochschule Reutlingen (Reutlingen University), Annika Klaas
Prize 1,500 euros prize money, Singer Heavy Duty 4423 sewing machine
Contact violanaomi@t-online.de / @violanaomischmidt
Download Web: www.sdbi.de/download/2022-Viola-Schmidt-web.zip
Print: www.sdbi.de/download/2022-Viola-Schmidt-print.zip

FASH 2022 / 8. September 2022

Idan Yoav

1st Prize
European Fashion Award – FASH 2022
Category Bachelor
Nomads for Love The costume collection “Nomads for Love” is inspired by a variety of cultural influences. The main subject of the collection is focusing on nomadism and belonging. Festival culture and the practical utilities of camping are reflected in the choice of material, and the upcycling of tarpaulins and sleeping bags. The collection is a fictional traditional costume, designed for a queer nomadic tribe: “Nomads for Love”!
Applying the idea of ‚Queering Tradition’, queer does not only define sexual preferences but also refers to the distinction of norms in favour of diversity. Traditional elements and symbols are transformed to create new visual statements and perceptions of the costumes. The printed and embroidered ornaments play a special role in the five outfits as they are drawing from the designers own personal history. Elements from Greek antiquity, traditional handicrafts from the Jewish-Kurdish and Polish traditions meet. Modern influences have come from artists Judy Chicago and Keith Haring. The ornaments appear floral, but a closer inspection reveals a mix of queer sexual practices.
Collection

Jury’s appraisal
 Idan Yoav excels with an expressive costume design that convincingly combines tradition and modernity, as well as radiating an overflowing lust for life. The very independent silhouettes work well, the quilts and embroideries are of very high quality. In keeping with his career and training as an artist, professional dancer and fashion designer in Tel Aviv, Jerusalem, Paris, London and Berlin, Idan Yoav is able to virtuously combine a wide variety of influences into a coherent and mature artistic achievement and also justify it.
Member of the jury Joachim Schirrmacher, Creative Consultant
Education Bachelor – Kunsthochschule Berlin-Weißensee, Prof. Doreen Schulz, Prof. Clara Leskovar
Prize 1,500 euros prize money, Singer Heavy Duty 4423 sewing machine
Contact idanyoav@hotmail.com / @Idan.Style
Download Bis zur Bereitstellung der Bilder zum Download bitte unter mail@sdbi.de
anfragen. Vielen Dank!
Web: www.sdbi.de/download/2022-Idan-Yoav-web.zip
Print: www.sdbi.de/download/2022-Idan-Yoav-print.zip

FASH 2022 / 8. September 2022

Lihi Mendel

2nd Prize
European Fashion Award – FASH 2022
Category Bachelor
The Space The collection “The Space” investigates the term “Pre-Israeli Orientalism” and explores the complexity of Orientalism as it developed among the Zionist immigrants in Palestine at the beginning of the 20th century. The visual inspiration came from photographs by Abraham Soskin showing Jewish families in traditional Palestinian dress. They speak of the longing to assimilate with the East and to attain authentic, indigenous roots. The silhouettes are hybrids between East and West: traditional Palestinian and Western dresses. In their constructed form, they are flat and change their dynamic when worn. The silk and denim fabrics were printed. The technique of the cynaotype was used for this, at the time one of the first methods of developing photographs. The prints show wheat, oats, and eucalyptus in harmony with the local landscape. Eucalyptus was brought to Palestine from Europe by the Zionists to dry out the swamps.
Collection

Jury’s appraisal
 Lihi Mendel has designed very beautiful and well-developed silhouettes. The grass prints are convincing with their good colour feeling and have been excellently realised on different fabric qualities. The result is fashion of high desirability that can be worn for many years. The simple yet strong portfolio portions the mood photos well and makes you want to see the designs in real.
Member of the jury Arne Eberle, Arne Eberle press + sales und publisher ΠMagazine
Education Bachelor, Kunsthochschule Berlin-Weißensee, Prof. Heike Selmer
Prize 1,700 euros prize money, Singer Heavy Duty 4423 sewing machine
Contact mendel.lihi@gmail.com / @LihiMendel
Download Web: www.sdbi.de/download/2022-Lihi-Mendel-web.zip
Print: www.sdbi.de/download/2022-Lihi-Mendel-print.zip

Announcement FASH 2022 / 16. May 2022

European Fashion Award FASH 2022

New fashion from old clothes. That, in short, is the task for the European Fashion Award FASH 2022, whose topic is ‘Re:Create Fashion’. For the first time, it is not seeking out new fashion designs; instead, the aim is to produce a new creative look out of old garments. The competition is open to exceptionally gifted students across the whole of Europe and carries prizes to the value of €5000. It is in line with the textile strategy of the European Commission. More

Sustainable fashion analysis / 16. May 2022

A downward spiral, not a circle

Sustainable, fair fashion has been the subject of intense discussion for decades. Everyone is talking about the circular economy and many fashion companies have announced sustainability projects. The reality, though, is more than disappointing. The European Commission now wants to drive fashion towards sustainability with a comprehensive textile strategy.

An analysis by Joachim Schirrmacher More