Freedom

Fashion as the expression of attitude: whether social utopia, poetic symbol of protest or escape from the everyday – freedom has many different dimensions. On the occasion of its 10th anniversary, the European Fashion Award FASH 2015 is looking for fashion designs with the theme of “Freedom”. 

A special challenge this topic presents is digitalization, as technology tends to advance faster than our culture. Increased surveillance and uniformity follow. Freedom also plays a special role in Berlin, the new home of the German Fashion Industry Foundation (Stiftung der Deutschen Bekleidungsindustrie) in short SDBI. Berlin was the city where the Nazis and SED reigned, famous for the Iron Curtain and the fall of the Wall, and where many social and artistic experiments took place. Today, the city is known as a creative center and fashion metropolis, offering artistic freedom like no other.

Participants From Around The Globe
The globally advertised competition targets especially talented design students from all areas of design beginning with the fourth semester. A second category is open to final projects from the year 2014.

Registration
Registration is now open at www.sdbi.de and runs until the deadline on September 12th. Projects must be submitted by September 26th, 2014.
The detailed scope of the competition is available at www.sdbi.de.

Prizes Totaling 80,000 Euros
The overall value of the prizes for the European Fashion Award FASH 2015 is 80,000 Euros. In addition to cash prizes of 10,000 Euros students will also receive support for the presentation of their projects. The winning projects will be photographed by multi-award-winning fashion and portrait photographer Franco P. Tettamanti, who has worked for brands like Dior, Louis Vuitton, Akris or Vivienne Westwood.

Jury Of Experts
A jury consisting of international experts from the areas of design, communication and the media will select the winners according to pre-determined criteria. Franco P. Tettamanti is among the jury members, as well as Torsten Hochstetter, Global Creative Director of Puma and Margareta van den Bosch, Creative Advisor for H&M.

10th Anniversary
The European Fashion Award FASH celebrates its 10th anniversary with this competition. The award was presented for the first time in 2005 during the sporting goods exhibition ISPO in Munich. Since then it has established itself as one of the most important international endorsement awards for fashion design students.

Platform For The New Generation Of Designers
The European Fashion Award FASH is considered one of the most important international endorsement awards for fashion design students, and has been the platform for the new generation of designers since 2005. The competition is held annually by the non-profit German Fashion Industry Foundation (Stiftung der Deutschen Bekleidungsindustrie – SDBI). Thanks to the European Fashion Award FASH, its communication, publications and extensive industry network SDBI paves the way for students, design and industry. Klaus Steilmann, at the time Europe’s largest manufacturer of women’s fashions, founded SDBI in 1978. Detailed information on the goals, history and founder of SDBI is available at www.sdbi.de