The European Fashion Award FASH 2018

Annika Klaas, 1. Preis Studierende European Fashion Award FASH 2018 (Mitte) mit Juror Adrian Sommerauer. © Bernhard Ludewig / SDBI

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1 / 40 - Preisträger und Finalisten des European Fashion Award FASH 2018. Foto: © Bernhard Ludewig / SDBI

Annika Klaas, 1. Preis Studierende European Fashion Award FASH 2018 (Mitte) mit Juror Adrian Sommerauer. © Bernhard Ludewig / SDBI

Maria Presser, 1. Preis Abschlussarbeiten European Fashion Award FASH 2018 mit Jurorin Andrea Unterberger (Akris) und Models. © Bernhard Ludewig / SDBI

150 Gäste kamen zum European Fashion Award FASH 2018 in die RAW Studios Berlin. © Bernhard Ludewig / SDBI

Joachim Schirrmacher, Direktor des European Fashion Award FASH 2018 und Moderator Ingo Hoppe, Radio Berlin 88,8. © Bernhard Ludewig / SDBI

BERLIN, GERMANY - JUNE 16: is seen during the European Fashion Award FASH at RAW Studios on June 16, 2018 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for European Fashion Award FASH 2018)

Gäste Anna Bungenberg und Katja Kleeblatt (Preisträgerin FASH 2015) von der Burg Giebichenstein © Bernhard Ludewig / SDBI

Kristian Sidenius Lenz (Head of HR, Closed) und Melissa S. Drier (Women’s Wear Daily). Photo © Sebastian Reuter/Getty Images for European Fashion Award FASH 2018)

Designer Michael Sontag © Bernhard Ludewig / SDBI

Showroom mit Abschlussarbeiten European Fashion Award FASH 2018 © Bernhard Ludewig / SDBI

Gäste des European Fashion Award FASH 2018. © Bernhard Ludewig / SDBI

Gäste des European Fashion Award FASH 2018. © Bernhard Ludewig / SDBI

Angelika Grammozi, AMD Akademie Mode & Design; Manfred Junkert, Textil + Mode © Bernhard Ludewig / SDBI

Tatjana Weilert, Rundschau-Verlag © Bernhard Ludewig / SDBI

Prof. Philipp Rupp (Fachhochschule Bielefeld) im Gespräch mit Prof. Doreen Schulz und Prof. Heike Selmer (Weißensee Kunsthochschule Berlin). © Bernhard Ludewig / SDBI

Jochen Pahnke, Lette-Verein © Bernhard Ludewig / SDBI

Finalist Denis Göc, Petra Jahn in einem Kleid von Denis Göc © Bernhard Ludewig / SDBI

Showroom European Fashion Award FASH © Bernhard Ludewig / SDBI

Portfolios der Finalisten Sanja Lukenda (Weißensee Kunsthochschule Berlin) und Nicolas Stephan Fischer (Central Saint Martins London) © Bernhard Ludewig / SDBI

Annika Klaas präsentiert ihre Arbeit der Jury: Andrea Unterberger (Akris), Katherina Deeken (deeken HR), Adrian Sommerauer (Dorothee Schumacher), Joachim Schirrmacher (Creative Consultant) und Juergen Gessler (Strenesse). © Bernhard Ludewig / SDBI

Jurysitzung mit Joachim Schirrmacher (Creative Consultant) und Model Dimitrij in einem Anzug von Maria Presser sowie Andrea Unterberger (Akris), Adrian Sommerauer (Dorothee Schumacher), Katherina Deeken (deeken HR) und Juergen Gessler (Strenesse). © Bernhard Ludewig / SDBI

Jurymitglied Katherina Deeken (deeken HR) prüft einen Entwurf von Finalist Felipe Andrés Asán Escobar von der Hochschule für Künste Bremen. © Bernhard Ludewig / SDBI

Jurymitglied Andrea Unterberger (Akris) mit einem Entwurf der Finalistin Nari Haase, Burg Giebichenstein Kunsthochschule Halle © Bernhard Ludewig / SDBI

Jurymitglied Adrian Sommerauer (Dorothee Schumacher) und Model in einem Design der Finalistin Ella Pagel, Hochschule für Angewandte Wissenschaften Hamburg. © Bernhard Ludewig / SDBI

Jurymitglied Adrian Sommerauer in einer Jacke des Finalisten Nicolas Stephan Fischer, Central Saint Martins London © Bernhard Ludewig / SDBI

Joel Horwitz, Leiter Mentorenprogramm des European Fashion Award FASH eröffnet die Workshops. © Bernhard Ludewig / SDBI

Heiko Desens, Creative Director Sport Style spricht über design@puma © Bernhard Ludewig / SDBI

Finalisten Sanja Lukenda, Kaur R. Hensel und Nicolas Stephan Fischer © Bernhard Ludewig / SDBI

\"Es ist naiv zu glauben, dass Nachhaltigkeit sich nur auf die Verbesserung der Produktionsmethoden konzentrieren sollte. Nachhaltigkeit sollte zuerst unsere Konsumgewohnheiten korrigieren.“ Finalist Felipe Andrés Asán Escobar während der Diskussion: Wunsch und Wirklichkeit – Das Modesystem in der Kritik. © Bernhard Ludewig / SDBI

„Die Digitalisierung bieten vor allem im Strickbereich neue Möglichkeiten der Gestaltung und Produktion.“ Annika Klaas während der Diskussion: Wunsch und Wirklichkeit – Das Modesystem in der Kritik. © Bernhard Ludewig / SDBI

“Wie sieht die Zukunft der Mode aus, oder noch wichtiger, gibt es eine Gegenwart?” Finalist Nicolas Stephan Fischer während der Diskussion: Wunsch und Wirklichkeit – Das Modesystem in der Kritik. © Bernhard Ludewig / SDBI

Juergen Gessler (Strenesse) während der Diskussion: Wunsch und Wirklichkeit – Das Modesystem in der Kritik. © Bernhard Ludewig / SDBI

Finalistin Sarah Frede (Hochschule für Künste Bremen) beim Aufbauen des Showrooms. © Bernhard Ludewig / SDBI

Finalist Denis Göc (Weißensee Kunsthochschule Berlin) beim Aufbauen des Showrooms. © Bernhard Ludewig / SDBI

Eric Maj Potocnik leitet den Make-up Workshop © Bernhard Ludewig / SDBI

Fotografin Sandra Semburg (Mitte) beim Workshop Streetstyle-Fotografie mit den Finalisten Paul Iby und Johanna Winklhofer (Burg Giebichenstein Kunsthochschule Halle).© Bernhard Ludewig / SDBI

Fotograf Gregor Hohenberg (links) beim Workshop Fashion-Fotografie mit Finalisten. © Bernhard Ludewig / SDBI

Juergen Gessler (Mitte) und Emma Marita Westergaard bei der Portfolioberatung mit Finalisten. © Bernhard Ludewig / SDBI

Stylist Stephan Meyer bei der Portfolioberatung mit Antonia Schreiter (Universität der Künste Berlin). © Bernhard Ludewig / SDBI

Kristian Sidenius Lenz (Head of HR, Closed) beim Bewerbungstraining mit Finalistin Flora Sophie Taubner (Burg Giebichenstein Kunsthochschule Halle). © Bernhard Ludewig / SDBI

The European Fashion Award FASH took place with a new concept this year, as a reaction to the fundamentally changed study regulations, a new generation and the vitalchanges in the fashion industry.

The 20 finalists experienced two days of intensive exchange, networking and mutual learning. The culmination was the award ceremony in three categories in front of 150 guests. For the first time, the finalists also chose an award winner among themselves.

The Award Winners
1st prize students: Annika Klaas, Hochschule Reutlingen (Reutlingen University)
1st prize: Graduates: Maria Presser, AMD – Akademie Mode & Design (Academy Fashion & Design), Berlin
The prizes are each endowed with 2,500 euros and individual coaching.
Finalist’s Award: Carine Kuntz & Alexander Gaertner, Weißensee Kunsthochschule Berlin (Weißensee Academy of Art Berlin)
The prize is endowed with 500 euros and individual coaching.
All three prize winners will be permanently presented on their own microsites on the FASH.berlin website. All finalists were awarded with a certificate. 104 students from 16 countries took part in the worldwide prize competition.

Internationally experienced jury
A jury of internationally experienced experts has selected the winners of the European Fashion Award FASH 2018 based on defined criteria. In addition, the finalists chose a prize winner from among themselves.
The members of the jury: Katherina Deeken, Managing Director deeken HR, Juergen Gessler, Managing Director Strenesse, Joachim Schirrmacher, Creative Consultant; Adrian Sommerauer, Senior Designer Dorothee Schumacher and Andrea Unterberger, Head of the Design Studio, Akris.

A new generation
The finalists are very critical towards the fashion industry. There are no doubts about the profession itself, but there are deep doubts about the current system of fashion. With initial professional experience at Adidas, Ann Demeulemeester, Dorothee Schumacher, Gerry Weber, Haider Ackermann, Hennes & Mauritz, Hussein Chalayan, Iris van Herpen, Michael Sontag, s.Oliver, Stoll, Vladimir Karaleev or Vetements, this review is anything but naive. But they have the impression that they can do much more than is required of them and want to fight for their ideals of social, sustainable and ethical design or the deconstruction of male stereotypes. Around half of the finalists want to set up their own business. Although they know that small fashion labels hardly have a chance, they don’t want to be intimidated by it.

Exchange and networking
One focus of the two-day workshop was therefore the discussion on the fashion system: What possibilities do designers have to exert influence in a “completely out of joint consumption and value system”? What opportunities do digital technologies offer for design and production? Where and how do words have consequences?
There were reports about starting a career, the creation of a collection at Akris and working in the Puma design team. The close support was supplemented by portfolio consulting and workshops on applicant training, make-up, styling, fashion and streetstyle photography. Individual consultations provided further food for thought for personal development and new motivation.
The experts next to the jury were: Heiko Desens, Creative Director Sport Style, Puma; Gregor Hohenberg, fashion photographer (Achtung, Elle, GQ, Vogue); Joel Horwitz, Senior Designer (Adidas, J. Lindeberg, zLabels); Kristian Sidenius Lenz, Head of HR, Closed; Stephan Meyer, Style Director (AD – Architectural Digest, Harper’s Bazaar, Icon, GQ), Eric Maj Potocnik, make-up artist, Sandra Semburg, Streetstyle photographer (P&C, Veronika Heilbrunner, Vogue Paris, Zara) and Emma Marita Westergaard, Senior Designer (Adidas, Jack & Jones, zLabels).

The European Fashion Award FASH
The European Fashion Award FASH is one of the most important international awards for fashion students. The award winners have excellent career prospects. Today they work for such internationally renowned companies as Adidas, Hugo Boss, Missoni or Schumacher, for designers as Wolfgang Joop and Vivienne Westwood. In addition, they have often received numerous other awards.
The European Fashion Award FASH is presented by the non-profit Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), SDBI for short. Founded in 1978, SDBI is the world’s oldest organization for promoting fashion students.

Partners
The European Fashion Award FASH is supported by Messe München, ISPO Munich. Additional partners are BRLO (Craft Beer), Hering Berlin (trophies), pieperconcept (hangers), Pentherformes Group (mannequins), Raw Studios (location), Vitra (furniture) and Die Gasttfreundin (catering).

Download
Web: www.sdbi.de/download/fash2018-online.zip
Print: www.sdbi.de/download/fash2018-print.zip

Media contact
Arne Eberle
Arne Eberle press+sales
Managing Director
+49 30 78087858
hi@arneeberle.de 

Joachim Schirrmacher
Stiftung der Deutschen Bekleidungsindustrie
(German Fashion Industry Foundation)
Director/Chairman Advisory Board
+49 30 544 850 60
schirrmacher@sdbi.de