European Fashion Award FASH 2014 / 21. May 2013
Music and dancing, excitement and relaxation, fast fashion and slow fashion are some of the many facets of the theme “Rhythm” of the European Fashion Award FASH 2014. The advisory board of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) agreed to this rather broadly interpretable scope for the competition.
In addition, the advisory board and the board of directors decided to move the official award ceremony organized by the organization founded in Munich in 1978 to Berlin. “The European Fashion Award FASH continues to expand. An award presentation during the Berlin Fashion Week in January 2014 is not just a logical consequence, it is also the desire of a lot of students to present their projects in one of the world’s most exciting fashion capitals,” explained Tobias Gröber, Chairman of the Board of Directors.
In addition to cash prizes totaling 10,000 Euro the winners can also look forward to a number of paid internships at CLOSED under Creative Director Kostas Murkudis, as well as at FREITAG in the design department headed by Daniel Freitag.
The global competition targets especially talented design students from all sectors of design beginning with the fourth semester. The second category is open to final and graduate projects from the year 2013.
Registration is now open until the entry deadline on September 15th at www.sdbi.de. The deadline for project submission is October 10th, 2013.
Details of the scope for the competition are available at www.sdbi.de.
Jury Members and Statements:
Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm:
“The rhythm of life: music, dance, movement, something that is not still or fixed.”
Dr. Adelheid Rasche, Director of Sammlung Modebild, Staatliche Museen zu Berlin
(Fashion Image Collection, National Museums in Berlin):
“Rhythm can be found in the beat of a heart, in music, in the fashion cycle spring/summer and fall/winter, in the linked concepts of day/night; full/empty; stress/relaxation; rise/decline – and in many more!”
Joachim Schirrmacher, Creative Consultant, Berlin:
“Design challenges always lead me to look at everyday life. Rhythm initially brings to mind “ora et labora”, the time to work and the time to relax. I like the change of seasons, and how nature is continually transformed. And I think of looms that no longer just rattle but make a pretty loud noise.”
Michael Sontag, Designer, Berlin:
“The creation of a collection, with its repeating themes, harmonies and so own, follows a rhythm, similar to a piece of music.”
Robb Young, Fashion Journalist und Consultant, London:
“In my view, ‘rhythm’ is a very fitting theme for three reasons. On a personal level, we are all witnessing a metamorphosis in the pace and nature of our individual rhythms because of high-speed communication and the counter-culture movement of trying to slow down to find a balance. On a global level, the rhythm of human activity is also going through a very interesting period of change thanks to the rise of new centers of gravity like China and India and the increasing speed of our global transactions set against the backdrop of localism. Finally, for the new generation of fashion leaders, ‘rhythm’ is particularly interesting to explore because the fashion cycles that have been guiding our industry for decades and sometimes for centuries have been changing recently due to the rise of fast fashion, the reaction of slow fashion and sustainability issues.”
European Fashion Award FASH
The European Fashion Award FASH is an annual competition held by the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation – SDBI) since 2005. Thanks to its tradition, fairness and strictly professional direction, the challenging tasks, international jury and elaborate selection process with the help of submitted fashion collections, its documentation, and last, but not least, the career success of its former award winners, the award has become one of the most important international endorsement awards for fashion design students.
The global competition targets especially talented design students from all sectors of design beginning with the fourth semester. The second category is open to final and graduate projects.
SDBI was founded in 1978 by fashion entrepreneur Klaus Steilmann with the goal to foster a new generation of designers. In 2008 the foundation’s charitable work was honored with an award as part of the German government and commerce initiative “Deutschland – Land der Ideen” / “Germany Land Of Ideas”.