FASH 2011 Attention please!?
|1st Prize Graduates
European Fashion Award FASH 2011
How does perception work? What attracts our attention? Digitalization decreases first-hand experience. The media’s reality construct slides itself between people and reality or virtuality. This phenomenon as well as today’s media oversaturation is challenged in the highly rated collection “Geschmacksverstärker” (Taste Enhancer): extremely overdrawn features are countered with fine, subtle insinuations. Inspired by the artist Erwin Wurm the project applies strategies such as irritation, distortion, exaggeration, or mistakes. A skirt is too high and too stiff, knit material is like an armour, soft jersey features hard edges. The result is a shift in the overall appearance. Perception is a question of attention.
|Jury Statement||Annika Tutsch reinterprets the term “Geschmacksverstärker” (Taste Enhancer) in a completely unique context and creates a different approach to the topic of the competition, “Attention please?!” Clear arguments, good sketches, and a focused collection solve the challenge. The observer is also challenged to look at the details, be aware of different elements, learn to touch and feel, and all that in a pleasantly easy manner. The easy-to-comprehend project impresses with its presentation, colour and material selection, craftsmanship, and passion for details; everything works. I specifically appreciated the almost self-evident area of conflict between the “taste enhancers” and the minimalist yet sensual overall look.
Jury Member Dorothee Schumacher, Owner and Designer of Schumacher, Mannheim
|Education||Bachelor, Hochschule für Gestaltung Pforzheim (Pforzheim University)|
Prof. Sibylle Klose