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FASH 2014 Rhythm

Anna Laura Bach


2nd Prize
European Fashion Award – FASH 2014
Category Students
sdbi-bachperlingersprenger-gh-14878 1 / 5 – Anna Laura Bach

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Team Anna Laura Bach (Fashion)
Kevin Perlinger (Visual Communication)
Carolin Sprenger (Fashion)

Inbetween
sdbi-bachperlingersprenger-gh-12581 1 / 4 – Photo: © SDBI

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“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality.


 
462820221_pm_9381_54396d11bbcc956b3492b94402ac94dd 1 / 6 – Photo: © Peter Michael Dills / SDBI

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Jury Statement The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin

Education 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung
Pforzheim University – School of Design
Prof. Johann Stockhammer

Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Six-month funded internship at FREITAG in Zuerich

Contact baclau@hs-pforzheim.de

Download www.sdbi.de/download/bach-perlinger-sprenger.zip

Years

  • FASH 2022
  • FASH 2021
  • FASH 2019
  • FASH 2018
  • FASH 2017 Get Real
  • FASH 2016 Change
  • FASH 2015 Freedom
  • FASH 2014 Rhythm
  • FASH 2013 SEXes
  • FASH 2012 Active – Performance Sportswear
  • FASH 2011 Attention please!?
  • FASH 2010 Privacy
  • FASH 2009 New Diversity
  • FASH 2008 Attitude
  • FASH 2007 The Fine Art of Travelling
  • FASH 2006 Lokal – Global
  • Fashion

  • Womenswear (41)
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  • Akademie JAK, Hamburg (1)
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