FASH 2014 Rhythm
Anna Laura Bach
| 2nd Prize European Fashion Award – FASH 2014 Category Students |
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| Team | Anna Laura Bach (Fashion) Kevin Perlinger (Visual Communication) Carolin Sprenger (Fashion) |
| Inbetween |
“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality. |
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| Jury Statement | The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin |
| Education | 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung Pforzheim University – School of Design Prof. Johann Stockhammer |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Six-month funded internship at FREITAG in Zuerich |
| Contact | baclau@hs-pforzheim.de |
| Download | www.sdbi.de/download/bach-perlinger-sprenger.zip |
