Refined And Realistic / 17. July 2014
SDBI winners receive their awards at the very beginning of their career. They are often still students or just completed their studies. The European Fashion Award FASH is their first award. An honor that results in benefits more quickly than ever before.
The Crown Prince – Tim Labenda FASH 2013
Since winning the European Fashion Award FASH 2013 Tim Labenda has received a number of additional prizes and stood in the public spotlight in TV series like “Fashion Hero”. He was discovered by German Vogue’s chief editor Christian Arp, who convinced him to design women’s fashions, and now endorses him at her “Vogue Salon”.
At the launch of this year’s Berlin Fashion Week Labenda received the 1st prize in the Berlin Senate’s competition “Start Your Fashion Business 2014” and impressed the media: “Tim Labenda is one of Germany’s best design talents,” according to the trade magazin “Textilwirtschaft”. Maria Exner, calls Tim Labenda, in the weekly “Zeit Magazine” together with the renowned designers Perret Schaad and Vladimir Karaleev, Berlin’s “Crown Princes”.
During the Fashion Week he also opened a shop and showroom in central Berlin together with SDBI’s FASH 2010 award winner Birgit Bockbals.
Graceful – Ioana Ciolacu FASH 2011
Iona Ciolacu was celebrated all over Romania for winning the 2nd prize at the European Fashion Award FASH 2011. The award was a catalyst for her international success: “The FASH Award changed Everything!“. After receiving a scholarship for a Masters at the London College of Fashion she won a number of additional prizes, among them the “Designer for Tomorrow” award in 2013, patronage by Stella McCartney. This summer, she presented her largest collection to date to an audience of 700, among them models Luca Gadjus and Eva Padberg, as well as Berlin’s mayor Klaus Wowereit, accompanied by live music by Luca Vasta.
Iona Ciolacu remains true to her architectural signature in her “Hunters” collection, yet she enhanced it with athletic elegance and imaginative prints.
Fashion blogger Jessica Weiß believes that this is “to date the most beautiful follow-up collection after a DfT victory”, Elle calls Iona Ciolacu one of the Fashion Week’s highlights, and Women’s Wear Daily describes it as “Graceful”.
Commercial success is also impressive: her Capsule Collection for the departmentstore Peek & Cloppenburg is pretty much sold out, online retailers are sending inquiries, and Ciolacu will launch her own online shop with a primary and diffusion line of her Hunters Collection this September.
Key Positions In The Industry
Most SDBI winners end up working in the industry, such as Mi Kyong Yeom (FASH 2007). Seven years ago, together with the 1st prize at the European Fashion Award FASH, she won an internship at the Swiss couture house Akris. Following the internship she worked closely with Creative Director Albert Kriemler. This month, she moved to Hugo Boss Woman as Senior Creative Manager.
Adrian Sommerauer (FASH 2009) works as Senior Designer for the Fashion Brand Dorothee Schumacher and designs the Outerwear. The women’s wear collection continues to evolve and exuded a tougher image at the show at St. Elisabeth’s Church. It is considered one of Germany’s best collections and also enjoys international success next to brands like Gucci, Marni and Celine.
Promising – Danny Reinke FASH 2014
As recently as last January Danny Reinke received the 1st prize of the European Fashion Award FASH 2014. He was then invited to present his expanded collection in a fashion show by cosmetic brand Lavera, and hit a home run: “Danny Reinke clearly is at the beginning of a very promising career,” according to fashion portal Styleranking. And he also impressed the industry: Danny Reinke was invited to take on a Junior Designer position.
Refined And Realistic
Whether at the start of their career or established designer: the fashions created by SDBI award winners are refined and realistic. Their distinctive styles offer their customers personality and quality in realistic, wearable fashion. Even show pieces contain plenty of potential for commercial application. They provide the alternative to mass-produced fashions the retail industry is looking for.