FASH 2009 New Diversity
Adrian Sommerauer
| 3rd Prize Graduates Works European Fashion Award FASH 2009 |
|
| London, Heimat #3 |
Photos of a rainy, gloomy London morning from a kitchen window gave the inspiration: the atmosphere was rife with the aura of a man who had overslept, grabbed the next-best pile of clothing, and headed out into the crowded, noisy streets feeling out of sorts. The melancholy, dark tone and material selection of this elegant, yet rather delicate men’s collection held in a blue-grey colour scheme relates that sometimes you feel at home in the unknown, while feeling lost in familiar places. Shiny surfaces, as if wet by rain (silk, nylon, chintzed linen, washed wool) contrast with cotton reminiscent of flowery bed linens. Pyjamas represent the contrasting moods of the designs, balanced by classic tailoring and iconic oversized outerwear, such as a bomber jacket. The choice of elaborate materials, treatments, and finishes, such as invisible hems, embroidery, or hand-knitted elements, results in a deliberate manipulation of the boundaries of traditional menswear, and creates fashions that are as pleasing to look at as they are to wear. |
| Jurybegründung | The consistent men’s collection by Adrian Sommerauer is not only very professional but also distinguishes itself thanks to its creative overall concept. The selection of subtle colors and luxurious materials also emphasizes the extraordinary quality. The designs’ romantic story, transposed step by step into the garments, is impressive. Adrian Sommerauer’s design power in the playing field of men’s fashions, and its details, is more than evident. Exceptional craftsmanship turned the technically sophisticated concept into reality. Th style is convincing, the collection is balanced and yet full of excitement. The result is a men’s collection that is very easy to wear, yet makes a clear statement. An important signal for the industry! — Jury member Doreen Schulz, c.neeon |
| Ausbildung | Master in Fashion Menswear, Royal College of Art, London
Ike Rust, Senior Menswear Tutor (Design) Juliet Ash, Senior Tutor in Fashion Critical and Historical Studies (Theorie) |
| Contact | as@adriansommerauer.com www.adriansommerauer.com |
| Jobs | Since 11/2012: Senior-Designer Dorothee Schumacher Menswear Designer Antonio Marras – Kenzo Homme |
