FASH 2014 Rhythm
Anna Schröder
| 1st Prize European Fashion Award – FASH 2014 Category Students |
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| Team | Anna Schröder (Textil) Kaur R. Hensel (Fashion) |
| Sophisticated Grunge |
The collection “Sophisticated Grunge” is inspired by style icon Courtney Love, born Courtney Michelle Harrison. Twelve outfits for women and four for men illustrate the rhythmic interplay of star and human being, strength and weakness, sophistication and grunge. Asymmetric, twisted and proportional elements add a visual irritation to the simple silhouettes. The focus is on elaborately handcrafted and refined textile materials. Silk, linen or mohair weaves were created on hand- and jacquard looms. Graphics such as a wilting lily as a sign of life’s transience were applied either as screen print or hand-embroidery. Burnout technique, cyanotype or washes are other refinements used in the collection. The 34-piece collection is consistently elegant, yet delicate at the same time. A bold woman appears as a fragile, almost tragic figure. |
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| Jury Statement | Applying a great deal of virtuosity, experimentation and a lack of failure Anna Schröder and Kaur R. Hensel jointly developed their luxurious collection “Sophisticated Grunge”. An unusual and very successful team work comprising textile and fashion design, embodying the respect of each other’s know-how and skills. The result: exquisite and unique fabrics for haute couture reflecting a subtle sense of youth and irony despite echoes of traditional elements, such as Art Nouveau. The brilliant project plays with viewing patterns and expectations and thus questions the desire for bare skin. Intimate body areas, such as the breasts, are in focus without exposing them. Despite an explosion off 7 upgrade processes and 19 fabrics they learned that design also means selecting and rejecting. In essence: powerful, original, delicate and fresh. — Jury member Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm |
| Education | 6th Semester / Burg Giebichenstein – Hochschule für Kunst und Design Halle University of Art and Design Halle Prof. Bettina Göttke-Krogmann Prof. Thomas Greis, Prof. Joachim Schielicke |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 2,000 Euro prize money |
| Contact | schroeder-anna@gmx.net www.anna-schroeder.de |
| Download | www.sdbi.de/download/schroeder-hensel.zip |
