European Fashion Award – FASH 2022
|Nomads for Love||The costume collection “Nomads for Love” is inspired by a variety of cultural influences. The main subject of the collection is focusing on nomadism and belonging. Festival culture and the practical utilities of camping are reflected in the choice of material, and the upcycling of tarpaulins and sleeping bags. The collection is a fictional traditional costume, designed for a queer nomadic tribe: “Nomads for Love”!
Applying the idea of ‚Queering Tradition’, queer does not only define sexual preferences but also refers to the distinction of norms in favour of diversity. Traditional elements and symbols are transformed to create new visual statements and perceptions of the costumes. The printed and embroidered ornaments play a special role in the five outfits as they are drawing from the designers own personal history. Elements from Greek antiquity, traditional handicrafts from the Jewish-Kurdish and Polish traditions meet. Modern influences have come from artists Judy Chicago and Keith Haring. The ornaments appear floral, but a closer inspection reveals a mix of queer sexual practices.
||Idan Yoav excels with an expressive costume design that convincingly combines tradition and modernity, as well as radiating an overflowing lust for life. The very independent silhouettes work well, the quilts and embroideries are of very high quality. In keeping with his career and training as an artist, professional dancer and fashion designer in Tel Aviv, Jerusalem, Paris, London and Berlin, Idan Yoav is able to virtuously combine a wide variety of influences into a coherent and mature artistic achievement and also justify it.
Member of the jury Joachim Schirrmacher, Creative Consultant
|Education||Bachelor – Kunsthochschule Berlin-Weißensee, Prof. Doreen Schulz, Prof. Clara Leskovar|
|Prize||1,500 euros prize money, Singer Heavy Duty 4423 sewing machine|
|Contactfirstname.lastname@example.org / @Idan.Style|
|Download||Bis zur Bereitstellung der Bilder zum Download bitte unter email@example.com
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