FASH 2022
Viola Schmidt
| 1st Prize European Fashion Award – FASH 2022 Category Undergraduates |
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| Portfolio | The “Bad/ bed story” collection is based on material experiments with knitwear, lace, old bed sheets, glue and ruffle techniques. It is inspired by dancing in the club, going home and arriving in one’s own bed. Graffiti stands for possible harassment. The white dress with red graffiti was made on a hand knitting machine and manipulated with glue. The pure white dress can be adjusted by straps. Inspired by the circus, where the line between reality and illusion blurs, the six outfits “Dreamers Circus” were designed. This contrast is represented by the play of narrow and wide shapes as well as various materials. The dark blazer, for example, is made from deadstock and was accentuated with pink textile paint as well as a playful and detachable ruffle. Our times are marked by climate change, consumption, covid and other crises. In order to find solutions, a hopeful view of the future is necessary to perceive the scope for action. The women- and menswear collection “Transparent Response” plays with the idea of clarity and uncertainty. It is a reminder to actively shape the future and that for this we need more transparency in the fashion industry to enable more conscious consumption. |
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| Jury’s appraisal |
Viola Schmidt impresses with a purposeful creativity and a good limitation of ideas. Despite diverse inspirations and her wide range of excellently implemented techniques, she achieves a very coherent overall picture. Her qualification as a master tailor is evident in the very accurate craftsmanship and the coherent fits. Her beautiful portfolio is very neatly presented and easy to follow, making you want to see more of her work. Qualities that are much needed in the fashion industry. Member of the jury Mela Bauer, Managing Director Fashionagency Melagence |
| Education | 4th Semester, Hochschule Reutlingen (Reutlingen University), Annika Klaas |
| Prize | 1,500 euros prize money, Singer Heavy Duty 4423 sewing machine |
| Contact | violanaomi@t-online.de / @violanaomischmidt |
| Download | Web: www.sdbi.de/download/2022-Viola-Schmidt-web.zip Print: www.sdbi.de/download/2022-Viola-Schmidt-print.zip |
