FASH 2015 Freedom / 6. July 2015

Julia Kleeblatt


1st Prize
European Fashion Award – FASH 2015
Category Students

Kittel 2.0

A work coat reminds us of work, obligation and restriction. Yet a look into the archives of the Burg Giebichenstein University of Art and Design Halle shows that in the Twenties and Thirties it was widely used by the artists and designers on campus. On the occasion of the 100th anniversary of the “Burg” Julia Kleeblatt transformed the workcoat into modern jackets and coats. In her menswear collection “Kittel 2.0” she experimented with fibers and colors, played with length, space and proportion. The strict, straight shape of the workcoat with lapel collar, but¬ton tape, belt and large pockets is broken by delicate knit reminiscent of paper, some areas of the fabric have been printed or coated. Colors and prints were inspired by works of former mentors, such as the puppets by sculptor Gustav Weidanz or gelatin silver prints by Hans Finsler, the pioneer of “New Objectivity” in photography.



Jury Statement Julia Kleeblatt’s transformation of the lab coat is right on track with the zeitgeist. The subtle collection is colorful rather than flamboyant, diverse rather than overloaded, refreshing rather than loud. This energy is conveyed to the viewer. Julia Kleeblatt does not want to make a grand gesture, but designed unconventional fashion that seems rather familiar and natural, and thus retains its effect for a long time. At the same time her designs follow current trends with graphic design placement, printed pockets, transparent and metallic effects. Her sketches and collages, the color concept and the collection documentation are proof of a high level of independence and artistic quality. They convey the necessary professional information as well as emotions. Few are able to straddle this narrow edge between something new and familiar, creativity and commercialism. Julia Kleeblatt succeeded in showing what design should be in the best possible way. Ideal prerequisite for a career in the fashion industry. – Jury Member Torsten Hochstetter, Global Creative Director, Puma

Education 6th Semester – Burg Giebichenstein Kunsthochschule Halle / Burg Giebichenstein University of Art and Design Halle
Bianca Koczan, Prof. Thomas Greis, Prof. Joachim Schielicke

Prize Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Joel Horwitz
2,500 Euro prize money
Six-month funded internship at the Puma headquarters.

Contact mail@juliakleeblatt.com / www.juliakleeblatt.com

Download Web: www.sdbi.de/download/julia-kleeblatt-web.zip
Print: www.sdbi.de/download/julia-kleeblatt-print.zip

FASH 2015 Freedom / 6. July 2015

Lilly Bosse


2nd Prize
European Fashion Award – FASH 2015
Category Students

Wie fühlt sich die Spinne auf dem Herrenklo?

Our society has surrendered many liberties in favor of supposed security. The goal of the menswear collection “Wie fühlt sich die Spinne auf dem Herrenklo?” (“The Spider in the Mensroom”) is to trigger questions, associations and emotions – whether during observing, reading or wearing the pieces. The garments made of tweed, leather and cotton gauze are rough and robust. Chiffon and silk present flowing contradictions. Lines and symmetrical ele¬ments, the play with convex and concave shapes creates contrasts that coalesce. No distinction between front or back. Shades of grey replace thinking in black and white. Purposeful color accents become apparent only below the primary layers. Masks let the wearers appear like marionettes. Will we be free, if we take off the masks? “Freedom requires courage, so let us be courageous. Open your eyes! Open your ears! Open your mouth!”



Jury Statement The poetic menswear collection “Wie fühlt sich die Spinne auf dem Herrenklo?” (“The Spider in the Mensroom”) tells a story about social ties, control and manipulation, promises security and escape into inner worlds. Lilly Bosse dares to interpret the theme “Freedom” in a very personal way. She also provokes our imagination with her intuitive and associative project, challenges limits and asks questions that used to be realm of stage writers. Lilly Bosse is able to trigger emotions and root them in our memory. Almost incidentally she created a confident and modern male image, unburdened by gender stereotypes, using skillful techniques and a characteristic color selection. A major achievement! – Jury Member Margareta van den Bosch, Creative Adviser, Hennes & Mauritz, Stockholm

Education 11th Semester – Hochschule für Künste Bremen – University of the Arts Bremen
Prof. Kai Lehmann

Prize Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Mads Dinesen
1,500 Euro prize money

Contact lilly.bosse@gmx.de / www.lillybosse.com

Download Web: www.sdbi.de/download/lilly-bosse-web.zip
Print: www.sdbi.de/download/lilly-bosse-print.zip

FASH 2015 Freedom / 6. July 2015

Kai Gerhardt


3rd Prize
European Fashion Award – FASH 2015
Category Students

The Black Rectangle

The inspiration for the menswear collection “The Black Rectangle” is a woman waiting for a train. At first glance, it appears that she only wears a blanket. When does a blanket, a piece of fabric, turn into a piece of clothing? When is fashion recognized and accepted? Kai Gerhardt braved the unknown dealing with the minimalism in fashion. He seized the freedom to fail, to quit or to fight. He liberated himself from the security of his education, moved away from a Euro-centric image of men. Instead, he searched for diversity in his thinking, heterogeneity in his actions, and versatility in his designs. Design instead of craft: accept new perspectives, research working methods, experiment with materials. It clicked. The result is an eight-piece menswear collection made of cashmere and fine merino wool knit. He purposely selected low-key black as the color, inspiring the discovery of hidden elements.



Jury Statement Kai Gerhardt designed very specific fashion that does not have any connection with a euro-centric male image, yet seems very familiar. The project makes an immediate impression. It distinguishes itself thanks to thoughtful use of materials in addition to an independent design language with a strictly aesthetic system. Yet the deciding element remains invisible to the viewer: the essential liberation from existing thought and working processes necessary to create something this innovative. – Jury Member Michael Sontag, Designer, Berlin

Education 5th Semester – Universität der Künste Berlin – University of the Arts Berlin
Prof. Valeska Schmidt-Thomsen

Prize Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Helge-Christian Schmidt
1,000 Euro prize money

Contact herrgerhardt@googlemail.com / www.herrgerhardt.de

Download Web: www.sdbi.de/download/kai-gerhardt-web.zip
Print: www.sdbi.de/download/kai-gerhardt-print.zip

FASH 2015 Freedom / 6. July 2015

Ulf Michael Brauner


1st Prize
European Fashion Award – FASH 2015
Category Graduates

Auf und davon nach

Wanderlust is not the desire to go on vacation, but the elusive demand to discover something life-changing during a voyage. Just as described by Bruce Chatwin in his travel books. The menswear collection “Auf und davon nach” (“gone to”) is based on such wanderlust during a seven-month voyage from Ghana to Mali to Mauretania. The cultural versatility of Western Africa – colors and scents, its sense of grace and beauty – merges into a dream world of colors. The collection is based on a West African boubou. The generously sized, richly pleated garment is combined with elements of western fashion such as from parkas and coats. The binary coded pattern was hand-embroi¬dered and executed in blue dye. The colors of the collection as well as the hand-woven silk/cashmere fabrics are reminiscent of the horizon of a desert landscape. Footwear made of materials like coconut palm bark complement the collection.



Jury Statement Ulf Michael Brauner’s menswear collection “Auf und davon nach” (“gone to”) is intense, enigmatic and refreshing, extremely energetic and courageous. While traveling throughout Africa Brauner recognized what his native Germany was missing. “Europe no longer motivates me. This world has become too familiar to force my soul to create new designs,” Brauner adapts a quote from the travel journal of philosopher Hermann Kyserling. He plumbed the limits of fashion with his intuition, reacts to his inner ideas of beauty. He succeeded in creating what he wanted: the collection shines. It inflames our imagination, reflects the yearnings of our era. It is rich in covers, materials and production methods. He hand-wove the striped silk/wool fabric on an Ikat loom. Small coconut palm bark segments are used as accents. Ulf Michael Brauner has a visionary talent that will unfold itself in all its richness if he is given the freedom to follow his own individual path. He is a talent that fashion needs to renew itself. – Jury Member Joachim Schirrmacher, Creative Consultant, Berlin

Education Diploma – Universität der Künste Berlin / University of the Arts Berlin
Prof. Valeska Schmidt-Thomsen, Prof. Ingeborg Harms, Lars Paschke

Prize Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Arnold Gevers
2,500 Euro prize money

Contact ulf.m.brauner@gmail.com

Download Web: www.sdbi.de/download/ulf-michael-brauner-web.zip
Print: www.sdbi.de/download/ulf-michael-brauner-print.zip

FASH 2015 Freedom / 6. July 2015

Tomasz Szadel


2nd Prize
European Fashion Award – FASH 2015
Category Graduates

PXL.

In his menswear collection “PXL.” Tomasz Szadel experiments with materi¬als, structures, surfaces and tailoring elements. It is inspired by the process of digital manipulation, between freedom and control. The resulting pixels, structures and surfaces create contrasting patterns, even optical irritations, known as Moiré Effect. With the help of screen and digital printing (some of which have a relief quality), multi-colored jacquard knit or laser cut struc¬tures he designed an exhilarating, tactile collection full of tension. Overlapping, draped, sometimes twisted sections, asymmetric lines and blurred proportions result in soft, round as well as sculptural, angular shapes with varying volume. The 35 pieces, some with an casual, some with an elegant flair, create ten different outfits; yet can be combined in a variety of ways.



Jury Statement Digital technologies change our lives, pave the way for control in never before seen ways, yet also generate new artistic freedoms. Tomasz Szadel takes advantage of these freedoms together with state-of-the-art textile design technologies and an extraordinary level of creativity for his first menswear collection. He cleverly addresses other senses as well with his talent for expressive material composition. This approach allows Tomasz Szadel to create an original design language. Sculptural details, draping elements and contrasts like loosely hanging coats and sharply cut jackets result in subtle and modern silhouettes. – Jury Member Franco P. Tettamanti, Fashion and Portrait Photographer, Paris

Education Master – Kunsthochschule Berlin Weißensee / Weißensee Academy of Art Berlin
Prof. Clara Leskovar, Prof. Doreen Schulz

Prize Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Kim Pöhland-Block
1,500 Euro prize money

Contact mail@tomaszszadel.com / www.tomaszszadel.com

Download Web: www.sdbi.de/download/tomasz-szadel-web.zip
Print: www.sdbi.de/download/tomasz-szadel-print.zip

FASH 2015 Freedom / 6. July 2015

Lukas Fischer


3rd Prize
European Fashion Award – FASH 2015
Category Graduates

Eine Sequenz

Confused, frightened, euphoric, proud. Surreal worlds are created in our dreams. Our imagination combined with sensory stimulation, constructed by our ego. The menswear collection “Eine Sequenz” (“One Sequence”) is based on the analysis of a dream shortly before final university exams: anxiety caused by pressure to perform. Followed by feeling proud, euphoric and relieved to have reached the goal. These isolated thoughts and liberating feel¬ings were transformed into design processes, integrated into new symbols and transferred onto the body. Lukas Fischer designed 22 pieces in four out¬fits. Fur symbolizes strength, oversized proportions embody one’s childhood, neoprene and taped seams reflect the surf vacation at Italy’s Lago Di Garda.



Jury Statement Lukas Fischer acknowledges his emotions and feelings and conveys them in his collection. He is aware of the current fashion trends such as black, seam sealing, transparency and long silhouettes for men, yet uses his own very individual design language.
His project is of extraordinary quality thanks to carefully selected materials as well as the technically elaborate and high-quality finish, reflecting his studies as fashion tailor. – Jury member Dr. Adelheid Rasche, Curator of Sammlung Modebild – Staatliche Museen zu Berlin
(Fashion Image Collection – National Museums in Berlin)

Education Bachelor of Arts / Fachhochschule Bielefeld / University of Applied Sciences Bielefeld
Prof. Kai Dünhölter

Prize Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Mikyong Yeom
1,000 Euro prize money

Contact mail@lukas-fischer.net / www.lukas-fischer.net

Download Web: www.sdbi.de/download/lukas-fischer-web.zip
Print: www.sdbi.de/download/lukas-fischer-print.zip