• News
  • Award  Awardwinner  SDBI  Contact
  • Persons
  • Collections
  • Deutsch
  • English

FASH 2008 Attitude

Melanie Gros


1st Prize
European Fashion Award FASH 2008
Photo: © Andi Frank/SDBI 1 / 5 – Photo: © Andi Frank/SDBI

12345►
Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI


For Square 
Photo: © Andi Frank/SDBI 1 / 6 – Photo: © Andi Frank/SDBI

123456►

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

Photo: © Andi Frank/SDBI

A square forms the basis of this fall women’s wear collection. Its objective is a cut without waste. Instead of adapting the pattern to the curved body, “For Square” drapes squares on the body. Approximately 20 percent of the cutting scrap is eliminated in this way. “For Square” provides favorite pieces, which can still be worn in 10 years. In spite of their potential long life, the silhouettes are based on current large-scale cuts that fall straight. The skin color black (dyed in line with the strictest directives) is classic, appropriate for the masses and chic. The fabrics are from “fair trade” and come from organic cultivation in Turkey. They vary between soft and warming single jerseys, robust twill and voluminous knitwear.


Jury Statement
About 20 percent waste is created during cutting despite the most modern technology. Melanie Gros solved this often-overlooked problem. Her concept of using rectangular materials to make clothes is very demanding in its realisation. This is all the more reason to praise both her aesthetically and functionally brilliant realisation of this idea. You do not even suspect that the clothes are made of rectangular pieces. And this is the case not just for one outfit, but also for the complete collection; even pants were produced. The work is so strong that it works for different occasions and with different colors.
Certainly: “Green is the new black”, because after all black is color that causes problems for the environment. In spite of this, Melanie Gros achieved a good balance between environment and reality. Black clothes have a higher rate of acceptance, are sold correspondingly well and are worn for a long time. The demanding task to design fashion in line with the needs of the environment and social issues using one’s one attitude was solved independently and simply. And this was done as a clear industrial design. This is an outstanding work, especially for a student in her fourth semester!
Jury Member Ulrike Okbay-Reichert, Head of Buying, Apparel, Otto, Hamburg

Education 4. Semester
Hochschule für Technik und Wirtschaft Berlin / University of Applied Sciences
Prof. Petra Skupin

Contact melly@teambruleberlin.de
www.teambruleberlin.de

 

Years

  • FASH 2021
  • FASH 2019
  • FASH 2018
  • FASH 2017 Get Real
  • FASH 2016 Change
  • FASH 2015 Freedom
  • FASH 2014 Rhythm
  • FASH 2013 SEXes
  • FASH 2012 Active – Performance Sportswear
  • FASH 2011 Attention please!?
  • FASH 2010 Privacy
  • FASH 2009 New Diversity
  • FASH 2008 Attitude
  • FASH 2007 The Fine Art of Travelling
  • FASH 2006 Lokal – Global
  • Fashion

  • Womenswear (40)
  • Menswear (32)
  • Unisex (9)
  • Accessoires (4)
  • Performance Sportswear (5)
  • Universities

  • Akademie JAK, Hamburg (1)
  • AMD – Akademie Mode & Design (3)
  • Berufsfachschule für Mode Brigitte Kehrer (1)
  • Burg Giebichenstein University of Art and Design Halle (12)
  • Escola Superior de Artes Aplicadas de Castelo Branco (1)
  • Esmod, Berlin (1)
  • Fachhochschule Bielefeld (8)
  • Facultat Belles Art de Barcelona (1)
  • Fahmoda – Akademie für Mode und Design Hannover (1)
  • Hochschule für Künste Bremen (7)
  • Hochschule für Technik und Wirtschaft Berlin (5)
  • Hochschule Hannover (5)
  • Hochschule Pforzheim (9)
  • Hochschule Reutlingen (1)
  • Kunsthochschule Berlin-Weißensee (4)
  • Kunstuniversität Linz / Schloss Hetzendorf (1)
  • Mediadesign Hochschule Berlin (1)
  • Royal College of Art (1)
  • The Royal Danish Academy of Fine Arts (1)
  • Universität der Künste Berlin (5)
  • Universitatea Nationala de Arte Bucuresti (1)
  • University College Falmouth (1)
  • University of the Arts London (1)
  • WHS – Angewandte Kunst Schneeberg (1)
  • News
  • Press Release
  • Clippings
  • Events
  • Universities
  • Lecturer
  • Corporations
  • FASH
  • Winner
  • Jury
  • SDBI
  • Award
  • FASH 2022
  • FASH 2021
  • FASH 2020
  • FASH 2019
  • FASH 2017
  • FASH 2016
  • FASH 2015
  • FASH 2014
  • FASH 2013
  • FASH 2012
  • FASH 2011
  • FASH 2010
  • Winner
  • Persons
  • Collections
  • SDBI
  • Vision and Mission
  • Klaus Steilmann
  • Board
  • Team
  • Advisory Board
  • Circle of Friends
  • Contact
  • Credits
  • Media
  • Registration
  • Imprint
  • Stiftung der Deutschen
    Bekleidungsindustrie
    German Fashion Industry
    Foundation

    © 1978–2022