Jury
Winner of “Guidos Masterclass”. Photo: TVNOW/AndreasFriese
A international jury with experts from design, industry, trade, communication and media will select the prize winners in two rounds according to defined criteria. First, 20 finalists will be selected from all applications. In Berlin, the two prize winners in the categories “Students” and “Graduates” will be selected. The jury’s decision is not legally contestable.
The members of the Jury
Selection of finalists
Margareta van den Bosch is as Creative Advisor responsible for the H&M Guest Collections with Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçon, Versace or Marni. After her degree at Beckman’s School of Design, she worked for the Swedish women’s wear companies, Bari and Milano, followed by jobs in Italy. She teaches at Beckman’s School of Design. From 1987 to 2008 she was as Head of Design co-responsbiel for the rise of the swedish Fashion Giant. www.hm.com
Joel S. Horwitz, Head of Design (Review, zLabels, Neo, Adidas). He won the “Designer for Tomorrow” (Peek & Cloppenburg) and the Lucky Strike Junior Designer Award with his diloma collection at the Berlin University of the Arts and was able to present his designs at the Fashion Week in Tokyo.
Filep Motwary is the Editor at Large of Vogue Greece. The journalist and photographer is considered as one of the most knowledgeable experts of upcoming designers in Europe and he is often invited to mentor young creatives and to participate in various juries at fashion schools.
Between 2011-2015 he collaborated closely with the Hyères Festival.
For the past 10 years, Motwary serves as the Fashion Features Editor of Dapper Dan Magazine. As curator and author in 2016 he presented both the book and exhibition “Haute-à-Porter“ (Lannoo) at the Modemuseum of Hasselt while this year he released his second publication titled “Theorem[a]: The Body, Emotion + Politics in Fashion“ (Skira) Since 2005, he has interviewed over 350 leading experts from the world of fashion. www.filepmotwary.com
Winner of “Guidos Masterclass”, a new german TV show on VOX from 29 April. Twelve up-and-coming talents will take on tasks ranging from prêt-à-porter to haute couture in six episodes. Guido Maria Kretschmer is assisted by two experts each: from Christiane Arp (Vogue) in the first episode to SDBI Director Joachim Schirrmacher in the final.
The winner will receive 50,000 euros, is a member of the jury for the European Fashion Award FASH 2019 and will report to the finalists about the experiences in front of the cameras.
Franco P Tettamanti earned a degree in medicine at the University of Switzerland and worked as an orthopaedic surgery assistant in his native Switzerland, before becoming an award winning photographer. He has studied cinematography and photography in New York, Paris and Zurich. He lives now in Paris where he is a well established photographer in the Parisian Haute Couture Fashion industry and working for clients such as Dior, Louis Vuitton, Akris, Vivienne Westwood, Universal Music, Madame Figaro and Prestige Magazine Hong Kong. Tettamanti published his atmospheric pictures in the book “Showtime”.
Andrea Unterberger, head of design studio, Akris, St. Gallen. Previously, she worked as a designer in New York with Isabel Toledo, Visionnaire and Anna Sui as well as Schneiders and Amadeus in Salzburg. She completed her bachelor’s degree in fashion design at the Pforzheim University of Applied Sciences.
Selection of prizewinners
Margareta van den Bosch, Creative Advisor H&M
Heike Cimato, Design Director – Global Brands – Core, Adidas. After her studies at the Hanover University of Applied Sciences and Arts she began her career in New York. She has worked for Nike, Adidas, Reebok, Fila and Converse, among others. Through her many years of expertise in product design, collection development, strategy & innovation, she has led various design teams of international companies.
Katherina Deeken, Managing Director, Deeken HR Executive Search, Berlin.
Since 1993, Katherina Deeken has held various management positions in retail, avant-garde fashion and luxury fashion. There she developed her expertise in HR management and development. Finally she focused entirely on human resources in the fashion industry and founded the consultancy Deeken HR in 2003.
Otto Drögsler, Creative Director Odeeh. Drögsler studied fashion design at the Hochschule für Angewandte Kunst (University of the Applied Arts) Vienna under masters Karl Lagerfeld and Jil Sander. In 1981, as one of three star pupils, he was awarded the Rencontre du Jeune Talent in St. Gallen. In 1982 he won first prize in Modeteam Wien and was awarded a scholarship in Paris. After having worked for Chloé, Rena Lange, and Escada he was as Design Director, together with Jörg Ehrlich, responsible for both the men’s and women’s collections by René Lezard from 1997 to 2008. In 2009 they launched their label called Odeeh. Otto Drögsler is responsible for the design, whereas Jörg Ehrlich handled the craftsmanship, the collection concept, the marketing, as well as the management of the company. www.odeeh.de
Joachim Schirrmacher works as a Creative Consultant in Berlin. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Project Director of the European Fashion Award FASH by SDBI.
Kerstin Strauss is Creative Director at Engelbert Strauss, Europe’s market leader in workwear. She is a creative, driven leader with over fifteen years of retail operations and brand management experience.
In 2018, she founded the Workwear Couture label, which combines workwear with haute couture which has premiered in the likes of Los Angeles and Berlin.
Moderation: Helge Aszmoneit
Helge Aszmoneit is responsible for Information Services at the Rat für Formgebung (German Design Council). Since 1987 she has headed one of the most important design libraries in Germany with almost 20,000 books and numerous international journals in the fields of industrial and product design, visual communication, architecture, advertising and fashion. The research, evaluation and communication of content for students, designers, media and companies is the focus of her work.
Helge Aszmoneit is also a renowned expert for design competitions, which she has conceived and carried out for over 20 years for the German Design Council and external clients. She is also a lecturer for seminars, lectures and consultations as well as teaching assignments at design universities. In a private research project, she is currently investigating the history of the creation and development of international design awards. www.german-design-council.de