Workshops: Career and Calculation

1 / 8 – SDBI Workshop. Photo: © jacklinfotos.com/SDBI

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The SDBI workshops “Career and Calculation” have been a tradition since 2007. For the first time SDBI will also offer workshops on the topic of job application. Experienced designers discuss how they made their career and what they expect from application portfolio today. 


What should be the primary elements of a portfolio: photography, working process, technical drawings, fashion illustrations? How many independent projects? How elaborate or extensive should the portfolio be? Paper or digital? In what language? What are the required standards? And: who is part of the decision process? What are HR departments looking for?

One thing is clear, there is no single answer. Therefore SDBI is pleased to have been able to invite a wide variety of designers as presenters, among them Frauke Buschmeyer (Head of Design Lala Berlin), Clemens Deilmann (Head of Design Gore Bike Wear) Markus Freitag (Freitag bags), Marcel Herrig (Unicut Design Limited, Shenzhen, China), Torsten Hochstetter (Creative Director O’Neill Europe) and Michael Sontag (Designer, Berlin).

Please bring your portfolio to the workshop. If you wish to present it in digital form, please also bring your notebook, tablet, etc. There will be group discussions, and you will also have the opportunity for a brief individual meeting.

In addition, as announced earlier, there will be two workshops with the trade association Allianz Deutscher Designer (AGD) covering the successful launch as independent designer and how to best calculate one’s services in (only in german).

Register for all workshops at mail@sdbi.de

The participation in all workshops is free of charge. All you need is a ticket to ISPO MUNICH 2013. Students will receive a ‘trainee day ticket’ at the discounted rate of 15 Euro after presenting a valid matriculation certificate at the trade show registration counters. ISPO MUNICH 2013 is open only to industry professionals. 
Please follow the signs in the entrance areas and throughout the exhibition center to the workshops SDBI and AGD in room C 41 (portfolio workshops are not shown).

You are also invited to attend the presentation of the European Fashion Award FASH on Sunday, February 3rd at noon, in the ISPO MUNICH Lounge in the West Entrance, as well as the exhibition of the award-winning projects in hall B2, booth 100.


The Workshops



Sunday, February 3rd, 12.00 pm
Location: ISPO MUNICH Lounge West Entrance, Messe München
Presentation of the European Fashion Award FASH 2013 on the topic of SEXes

Sunday, February 3rd, 5.00 – 6.30 pm
Location: Room C41 (Hall C4, 2nd Floor), Messe München
Workshop Portfolios with Frauke Buschmeyer, Markus Freitag and Torsten Hochstetter
(Languages: German and English)

Monday, February 4th, 3.00 – 4.30 pm
Location: Room C41 (Halle C4, 2nd Floor), Messe München
Workshop: ”Boosters, Starters and Black Ice – Tips for Your Successful Launch as An Independent Designer” with Andreas Maxbauer, AGD.
Language: German

Monday, February 4th, 5.00 – 6.30 pm
Location: Room C41 (Hall C4, 2nd Floor), Messe München
Workshop Portfolios with Clemens Deilmann, Marcel Herrig, Jean Kress and Michael Sontag.
Languages: German, English, French

Tuesday, February 5th, 9.30 – 11.00 am
Location: Room C41 (Hall C4, 2nd Floor), Messe München
Workshop: “Savings, Generosity and Discounts – Calculating and Quoting Your Design Services” with Andreas Maxbauer, AGD. Language: German

The Presenters



Frauke Buschmeyer won the European Fashion Award FASH 2008. After working for Strenesse and Risto Bimbiloski (Paris) she is currently Head of Design at Lala Berlin.

Clemens Deilmann (Jury FASH 2012) Following a tailoring apprenticeship in Berlin he studied at the Parsons School of Design and the American University in Paris. He worked for Ted Lapidus and J.Ch.de Castelbajac before he began to design performance sportswear for Ellesse USA, Puma, Adidas and Windsurfing Chiemsee. For the last 10 years he has worked as Head of Design for the Gore Bike Wear and Gore Running Wear collections. www.gorebikewear.de. www.gorerunningwear.com

Markus Freitag created Freitag bags in 1993 together with his brother Daniel, and now employs over 150 staff members. In addition to his position as Creative Director he also manages the business. www.freitag.ch

Marcel Herrig (Jury FASH 2004 – 2013) has worked as an independent designer, product developer and project manager since 1988 for brands like Adidas, Armani Exchange, Gonso, Marc O’Polo, Reebok, Speedo, Trespass or 4You. He has been based in Shenzhen, China since 2004. www.unicut-design.de

Torsten Hochstetter (Jury FASH 2011) Creative Director O’Neill Europe, formerly Adidas Sport Style. www.oneill.com

Jean Kress graduated in 1988 from the “Ecole de la Chambre Syndicale de la Couture” in Paris. He worked as designer for Dior, Lanvin and Guy Laroche, before beginning a new life on the Atlantic Coast with Rip Curl and Quiksilver. www.quiksilver-europe.com

Michael Sontag (Jury FASH 2013) presented his collections at the Fashion Week Berlin since 2009. He won coveted awards and is considered one of the most renowned German fashion designers. www.michaelsontag.com

SDBI The not-for-profit Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), in short SDBI, was founded in 1978 with the goal to foster talented young designers. The European Fashion Award FASH is an annual competition held by SDBI.

AGD The Allianz Deutscher Designer (AGD) is Europe’s largest professional association of independent designers from all segments. This year’s workshops are moderated by Andreas Maxbauer of the AGD Business Unit. Andreas Maxbauer is an experienced graphic designer and provides management consulting services to independent designers. www.agd.de

ISPO MUNICH 2013, the internationally leading sports business trade show, hosts more than 2,300 international exhibitors presenting the entire bandwidth of sporting goods, athletic footwear and sports fashion to more than 80,000 visiting industry professionals from over 100 countries. www.ispo.com