FASH 2011 Attention please!?
|3rd Prize Graduates
European Fashion Award FASH 2011
|Jeder Tag ist ein kleines Leben||
„Jeder Tag ist ein kleines Leben.“ (Every day is a little life.) This witticism by Arthur Schopenhauer is the foundation of the menswear collection with the same name. The expression reflects today’s identity inflation due to the variety of genders, roles, groups, etc., as well as the mingling of reality and virtuality. It speaks of the danger to lose oneself and the chance to find
|Jury Statement||The collection by Marcel Lunkwitz and Julia Müller impresses by offering a completely individual and fresh voice in the world of fashion. Instead of reflecting German purism the collection bursts with colours, shapes and materials. What seems to look a bit exaggerated on the hanger, looks perfect on an actual person, also thanks to great styling. A fashion style which will likely find a market in Japan. At the same time, the designers uncover interesting answers for a modern image of men. An attractive and strong collection with good external image, yet also a more sensitive side. Jury Member Marcel Herrig, Unicut Design Office, Shenzen/China|
Burg Giebichenstein – Hochschule für Kunst und Design Halle (University of Art and Design)
Prof. Thomas Greis, Prof. Joachim Schielicke