Marcel Lunkwitz

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„Jeder Tag ist ein kleines Leben.“ (Every day is a little life.) This witticism by Arthur Schopenhauer is the foundation of the menswear collection with the same name. The expression reflects today’s identity inflation due to the variety of genders, roles, groups, etc., as well as the mingling of reality and virtuality. It speaks of the danger to lose oneself and the chance to find
oneself. The 27 looks focus on enduring values as a contrast to mass products and convey a feeling of safety, stability, and confidence. Influences derived from society are expressed in a furious variety of cuts, colours, materials, shapes, traditional craftsmanship, and innovative technology. The result is a new, completely unique attitude towards life.