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FASH 2014 Rhythm

Mai Duong


2nd Prize
European Fashion Award – FASH 2014
Category Students
sdbi-maiduong-gh-14826 1 / 7 – Mai Duong

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sdbi-maiduong-gh-14826 1 / 7 – Mai Duong
fdbi-maiduong-fash2014-mch-14408 Photo: © SDBI
sdbi-makingof-fash2014-mch-00207 Photo: © SDBI
sdbi-makingof-fash2014-mch-00284 Photo: © SDBI
sdbi-makingof-fash2014-mch-00308 Photo: © SDBI
462820221_pm_9677_d346c3f64cab9eb829810892d2e0f72b Photo: © Peter Michael Dills / SDBI
462820221_pm_9857_6a9db5f43d73d1af93f5d9670b5561cf Photo: © Peter Michael Dills / SDBI

With your feet in the air and your head on the ground
sdbi-maiduong-gh-14594 1 / 6 – Photo: © SDBI

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sdbi-maiduong-gh-14594 1 / 6 – Photo: © SDBI
sdbi-maiduong-gh-14425 Photo: © SDBI
sdbi-maiduong-gh-14531 Photo: © SDBI
sdbi-maiduong-gh-14607 Photo: © SDBI
sdbi-maiduong-gh-14616 Photo: © SDBI
sdbi-maiduong-gh-14629 Photo: © SDBI

The casual streetwear collection “With your feet in the air and your head on the ground” pays tribute to the alternative rock band “Pixies”. Mai Duong translated their sound of squealing guitars, driving rhythms and strong dynamics with major contrasts between soft and loud, slow and fast into a collection for young women. They are athletic and active; sometimes want to act like tough guys, sometimes like silly girls. The 17-piece collection is professionally organized into tops, pants/skirts, dresses and coats. A mixture of patterns, structures, shapes and colours complements the dark blue base color. The layer look reflects the music’s dynamic character. A green denim coat, for example, is set in contrast to a silk chiffon dress. “Fashion should fill you with enthusiasm and joy! Just the way I enthusiastically enjoy the Pixies,” so Mai Duong.


 
462820221_pm_9530_c11a9f5cc72cd81dd1d2cc13973bc044 1 / 6 – Photo: © Peter Michael Dills / SDBI

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462820221_pm_9530_c11a9f5cc72cd81dd1d2cc13973bc044 1 / 6 – Photo: © Peter Michael Dills / SDBI
462820221_pm_9558_e343c5d7461a716634560029bf4a3e9b Photo: © Peter Michael Dills / SDBI
462820221_pm_9588_e68c2388135cde139ae759084f4977bf Photo: © Peter Michael Dills / SDBI
462820221_pm_9617_65cf0c12c3a06d61f59b4962bdc91ad2 Photo: © Peter Michael Dills / SDBI
462820221_pm_9627b_0be1ed6804ed75204424fc1bbb20552e Photo: © Peter Michael Dills / SDBI
462820221_pm_9651_8693cab7754a1c53be5c877de9f8dad2 Photo: © Peter Michael Dills / SDBI

Jury Statement Mai Duong created an impressive, clearly communicated world around the world of the rock music by the band “The Pixies”. The small collection is not based on naïve enthusiasm but reflects her inspiration transformed into a professional concept. In addition to refined proportions, colors, materials, patterns, and tailoring, the clearly structured collection impresses with casual to elegant elements, from heavy denim to flowing chiffon, and a good emphasis on the various product groups. Mai Duong focused on details such as prints, interior details, or orange as a contrasting color, without losing sight of the overall message. Just as important as the result is her structured working process, which is open to suggestions and critique. — Jury Member Joachim Schirrmacher, Creative Consultant, Berlin


Education 6th Semester / Hochschule für Technik und Wirtschaft Berlin
University of Applied Sciences
Prof. Petra Skupin

Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation)

Contact dtmai@gmx.de

Download www.sdbi.de/download/mai-duong.zip

Years

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  • FASH 2017 Get Real
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  • FASH 2014 Rhythm
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