FASH 2014 Rhythm
Mai Duong
| 2nd Prize European Fashion Award – FASH 2014 Category Students |
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| With your feet in the air and your head on the ground |
The casual streetwear collection “With your feet in the air and your head on the ground” pays tribute to the alternative rock band “Pixies”. Mai Duong translated their sound of squealing guitars, driving rhythms and strong dynamics with major contrasts between soft and loud, slow and fast into a collection for young women. They are athletic and active; sometimes want to act like tough guys, sometimes like silly girls. The 17-piece collection is professionally organized into tops, pants/skirts, dresses and coats. A mixture of patterns, structures, shapes and colours complements the dark blue base color. The layer look reflects the music’s dynamic character. A green denim coat, for example, is set in contrast to a silk chiffon dress. “Fashion should fill you with enthusiasm and joy! Just the way I enthusiastically enjoy the Pixies,” so Mai Duong. |
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| Jury Statement | Mai Duong created an impressive, clearly communicated world around the world of the rock music by the band “The Pixies”. The small collection is not based on naïve enthusiasm but reflects her inspiration transformed into a professional concept. In addition to refined proportions, colors, materials, patterns, and tailoring, the clearly structured collection impresses with casual to elegant elements, from heavy denim to flowing chiffon, and a good emphasis on the various product groups. Mai Duong focused on details such as prints, interior details, or orange as a contrasting color, without losing sight of the overall message. Just as important as the result is her structured working process, which is open to suggestions and critique. — Jury Member Joachim Schirrmacher, Creative Consultant, Berlin |
| Education | 6th Semester / Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences Prof. Petra Skupin |
| Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation) |
| Contact | dtmai@gmx.de |
| Download | www.sdbi.de/download/mai-duong.zip |
