A jury consisting of international design, industry, and media experts selected the award winners according to set criteria.
Members of the Jury FASH 2014 jury include
Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm www.hm.com
“Rhythm of life: music, dance, movement, something that is not still or fixed.”
Dr. Adelheid Rasche, Director of Sammlung Modebild, Staatliche Museen zu Berlin (Fashion Image Collection, National Museums in Berlin)
“Rhythm can be found in the beat of a heart, in music, in the fashion cycle spring/summer and fall/winter, in the linked concepts of day/night; full/empty; stress/relaxation; rise/decline – and in many more!”
Joachim Schirrmacher, Creative Consultant, Berlin
www.joachim-schirrmacher.de/en/
“Design challenges always lead me to look at everyday life. Rhythm initially brings to mind “ora et labora”, the time to work and the time to relax. I like the change of seasons, and how nature is continually transformed. And I think of looms that no longer just rattle but make a pretty loud noise.”
Michael Sontag, Designer, Berlin, www.michaelsontag.com
“The creation of a collection, with its repeating themes, harmonies and so own, follows a rhythm, similar to a piece of music.”
Robb Young, Fashion Journalist und Consultant, London, www.robbyoung.co.uk
“In my view, ‘rhythm’ is a very fitting theme for three reasons. On a personal level, we are all witnessing a metamorphosis in the pace and nature of our individual rhythms because of high-speed communication and the counter-culture movement of trying to slow down to find a balance. On a global level, the rhythm of human activity is also going through a very interesting period of change thanks to the rise of new centres of gravity like China and India and the increasing speed of our global transactions set against the backdrop of localism. Finally, for the new generation of fashion leaders, ‘rhythm’ is particularly interesting to explore because the fashion cycles that have been guiding our industry for decades and sometimes for centuries have been changing recently due to the rise of fast fashion, the reaction of slow fashion and sustainability issues.”
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