European Fashion Award – FASH 2021
|Wollust||Itchy and fluffy, dominance and subjugation. The collection “Wollust” explores the wool fetish of men and women and transforms selected inclinations into an aesthetic that also appeals to the general public. The “Woolies’” predilection for corsets, balaclavas, bondage, cable stitch, rib knits and specific colours have been translated into six outfits. In line with the fetish, the outfits are knitted in mohair, lambswool and alpaca yarns. Metal rings are a reference to the practices of bondage and S&M. The garments are all fully fashioned and are therefore made without waste, either on a manual knitting machine or by hand.|
|Jury statement||The renewal of fashion is often rooted in the underground scene. Take, for example, Gaultier’s bra for Madonna or Claudia Skoda, who in the 1970s put the sexy into knitwear, and whose work can be admired in the “dressed to thrill” exhibition at Berlin’s Kulturforum. In this instance, the “Woolies” have a fetish for wool. Helena Wieser’s examination of knitwear is genuinely new and provides an important stimulus for a genre that is all too often bogged down by tradition. Knitwear is no longer just warm but is also light and fashionable. The onlooker feels compelled to hold, touch and feel these garments. This collection is nothing short of inspiring and whets the appetite for fashion. No collection can be expected to do more than that.
Member of the jury Joel Horwitz, Design Director, Fila Europe
|Education||Masters – Burg Giebichenstein University of Art and Design Halle / Prof. Lars Paschke|
|Contactfirstname.lastname@example.org / @helenawieser_|