FASH 2008 Attitude
Frauke Buschmeyer
| 3rd Prize European Fashion Award FASH 2008 |
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| The Crocodiles Lie in the Gaps |
The Master’s thesis collection “The Crocodiles Lie in the Gaps” is composed of favorite pieces for individualistic women between 20 and 40. They feel pleasant on the skin, and the person wearing it can build up an emotional, imaginative and affectionate relation to them. Favorite pieces are long-lasting, because they do not lose their originality after one season. The carefree perspective of childhood, when everyday matters are exciting, serves to achieve this goal. Four stories by a lion, crocodile, penguin and polar bears inspired the illustrations, cuts, colors and choice of material. |
| Jury Statement | Frauke Buschmeyer bets on avoidance of waste, the most effective way of protecting the environment. The way of implementing her project was worked out in an impressive manner. The starting point was the observation that people like to wear favorite pieces for many years. But how do you create favorite pieces? She selected strongly emotional motifs as inspiration: children and animals. The comparatively complex collection plays with the topic well throughout without placing it in the forefront too much. It remains a means to the end of creating desirable fashion. The collection has a very strong and new aesthetics; it is joyful and humorous, young and elegant. This is not superficial fashion, but instead self-confident design. Frauke Buschmeyer obviously knows what she wants and how to do it. She has a great deal of design skill and can give identity to a brand. But not only her conceptual strengths and design skills should be praised, but also her craft skills in implementing new patterns. — Jury Member Joachim Schirrmacher, Creative Consultant, Hamburg |
| Education | Graduate (Diplom) Hochschule für Künste Bremen (University of the Arts Bremen) |
| Contact | fraukebuschmeyer@gmail.com |
