European Fashion Award FASH presented at Frankfurt Fashion Week

European Fashion Award FASH presented at Frankfurt Fashion Week

On the first day of the digital Frankfurt Fashion Week, six young talents were officially awarded the European Fashion Award FASH. The awards for 2020 and 2021 were presented, as the award had to be interrupted last year due to the pandemic. The collections and award winners were presented in a film by Joachim Schirrmacher (creative direction) and Thomas Mocka (camera/editing). In addition, Jakob Tillmann photographed the award-winning works. Tillmann won the special prize for fashion photography in 2019. The fashion show and award ceremony was recorded at Landhausgarten Fränkel in the “Hamptons of Berlin”. The 3.5 hectare park in Kladow is a jewel and offers a magnificent view of the Wannsee as well as Prussia’s Arcadia with the Peacock Island, which is a UNESO World Heritage Site. “We are very happy that after many months of longing it was possible to experience a day full of beauty, fashion and personal exchange in the Landhausgarten,” says FASH Director Joachim Schirrmacher.

The Award Winners FASH 2020
1st prize students: Margarita Rozhkova, Berlin University of the Arts

1st prize: Bachelor: Erato Fotopoulos, University of Applied Sciences Bielefeld

1st prize: Master: Carla Renée Loose, HTW Berlin/ Berlin University of the Arts

The Award Winners FASH 2021

1st prize students: Lars Witkowski, Hanover University of Applied Sciences and Arts

1st prize: Bachelor: Helena Wieser, Burg Giebichenstein University of Art and Design Halle

1st prize: Master: Aylin Tomta, University of Applied Sciences Bielefeld

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Prizes worth 10,000 euros

Cash prizes worth a total of 10,000 euros were awarded. The prize also includes the film, fashion photos and styling coaching by jury member and fashion director Jenny Capitain, which was supported by Nightboutique. In addition, all prize winners will be presented on the FASH.berlin website and their portfolios will be included in the Art Library of the National Museums in Berlin. 

The award-winning works

While the industry has ossified, completely new forms of fashion are emerging among the students. Gender roles play just as little a role as a classic dress or jacket. Often the designs go in the direction of garments. Erato Fotopoulos and Lars Witkowski very skilfully combine sportswear with fashionable aspirations in their respective collections. Aylin Tomta has interpreted archetypes and created a completely new and modern male image that is masculine without slipping into mannerism or cross-dressing. Margarita Rozhkova transfers 19th century women’s fashion to men and experiments with the moiré effect. Helena Wieser’s knitwear is truly new. Her collection “Wollust” inspires and makes you want to wear fashion. And Carla Renée Loose, in a clever analysis, questions the glorification of youth as a symbol of success and the future and an ever-increasing alienation from ourselves.

The award is not given to a specific collection, but to the entire portfolio.

“The winners’ work is stunningly good. It is a great pleasure to be able to promote this new generation with FASH”, says couturista Kerstin Strauss, who is a major supporter of the European Fashion Award FASH.

International jury

In order to avoid travelling as much as possible during this period, a jury of internationally experienced experts initially selected 30 finalists on the basis of digital portfolios. With the kind support of the Hotel de Rome in Berlin, the three winners were then selected in their ballroom on the basis of defined criteria.

The difference between the digital portfolios and the sometimes very elaborately produced documentations was striking. Together with the dresses presented by models, the jury was presented with more than a stream of images – the spark of inspiration jumped over and whetted the appetite for fashion. The members of the jury:

Jenny Capitain (Fashion Director Vogue US), Michael Court (Vivienne Westwood), Sebastian Fischenich (Creative Director), Torsten Hochstetter (Creative Director, Puma),

Joel Horwitz (Design Director, Fila Europe), Hella Jongerius (leading designer worldwide), Barbara Markert (fashion journalist, Paris), Joachim Schirrmacher (Creative Consultant, Director FASH), Kristian Schuller (photographer), Kerstin Strauss (Creative Directress, Engelbert Strauss), Franco Tettamanti (photographer), Carl Tillessen (Chief Analyst, German Fashion Institute), Niels Holger Wien (President Intercolor), Niels Holger Wien (President Intercolor). President of Intercolor), Mi-Kyong Yeom (Head of Design, Alpha Tauri).

The European Fashion Award FASH

The European Fashion Award FASH is one of the most important international prizes for fashion students. Its aim is to promote young designers by introducing them to business and industry. The award winners have excellent career prospects. They work for internationally renowned companies such as Adidas, Alpha Tauri, Hugo Boss and for designers such as Dries van Noten or Vivienne Westwood; sometimes as senior designers or heads of design. In addition, they have often received numerous other awards.

The European Fashion Award FASH is organized by the non-profit Foundation of the German Apparel Industry, SDBI for short. Founded in 1978, SDBI is the world’s oldest organization for the promotion of particularly talented fashion students.

Partner

The work of the SDBI is supported by Messe München and substantially sponsored by

Engelbert Strauss. Other partners: Spandau District Office of Berlin, Hotel de Rome, Soeder, Sommercafé im Landhausgarten Dr. Max Fraenkel, Nightboutique

The award for the young creatives lives from the commitment of experienced creatives: Jenny Capitain (Coaching), Charlotte Gindreau (Styling), Gregor Hohenberg (Image Supervising), Thomas Mocka (Film/Edit), Joachim Schirrmacher (Creative Consultant), Anja Steinig, Studio F (Graphics), Jakob Tillmann (Photographer).

We would like to thank all of them and the jury members very much!

Photo download

The following information is not intended for publication:

Photos of the award ceremony:

Web: www.sdbi.de/foto2021/web.zip

Print: www.sdbi.de/foto2021/print.zip

Media release: www.sdbi.de/FASH2021

Detailed information on the award winners, portraits, and fashion photos on the microsites of the award winners (download at the bottom of each page): www.sdbi.de/winner

Copyrights in the Terms of Use.

Use of the images only in the context of media coverage of the European Fashion Award FASH 2020 / 2021. Copyright marking required.

All participants of the jury session and the shooting tested negative.

Media contact
Joachim Schirrmacher
Stiftung der Deutschen Bekleidungsindustrie
(German Fashion Industry Foundation)
Director/ Chairman of the Advisory Board
+49 30 544 850 60
schirrmacher@sdbi.de

Constanze Fuchs
Stiftung der Deutschen Bekleidungsindustrie
(German Fashion Industry Foundation)
Organization
+49 89 949 20138
fuchs@sdbi.de