European Fashion Award FASH 2023

The European Fashion Award FASH 2023 returns to the foundation’s headquarters in Munich, where it was established in 1978 and awarded until 2013. The deadline for applications is now mid-July, the award ceremony will take place at the end of November at ISPO Munich, which has been the major supporter of the work of the European Fashion Award FASH since 2004.

Participants from all over Europe
The Europe-wide competition is awarded a prize of 5,000 euros. It is aimed at particularly talented students from all design disciplines – especially from the fields of textile and fashion design – in the three categories of student, bachelor and master including final theses from May 2022.

By creatives, for creatives
The European Fashion Award FASH is supported and founded by Messe München GmbH. The European Fashion Award FASH lives above all through private commitment: be it in the jury or in the organisation. The award for young creative talents is thus largely supported by experienced creatives.

SDBI – Promoting Fashion Talents since 1978
Internationaly, the European Fashion Award FASH is one of the most important awards for fashion students. It is offered by the not-for-profit Stiftung der Deutschen Bekleidungsindustrie (SDBI) – the German Fashion Industry Foundation. The foundation was set up in Munich in 1978, making it the oldest organisation in the world for the promotion of fashion students. The award-winning talents have outstanding career opportunities. They work for internationally renowned companies such as Adidas, Fila, Gucci, Hugo Boss, s.Oliver, Zalando and for designers such as Dries van Noten or Vivienne Westwood; some as senior designers or heads of design. They have often gone on to win numerous further awards.

Participants

Eligible to participate are students of full age (Bachelor, Diploma) and Master/PhD. They must be registered at a european university or fashion school at the time of registration, or graduated after May 1, 2022. The deadline for applications is 15 July 2023. The award is aimed at exceptionally talented students from all design disciplines – and especially those in the fields of textile and fashion design – in the three categories of Undergraduate, Bachelor and Master including theses, since May 2022.

Schedule

– Registration deadline: 15. July 2023
– Application deadline: 30. July 2023 24.00 hrs.
– Notification of finalists: from 30. October 2023
– European Fashion Award FASH 2023: 28. – 30. November 2023 at ISPO Munich

Task and Documents

The European Fashion Award FASH usually receives well over 100 entries. In order for your work to be judged in the best possible way, it is important that you meet the following standards.

1. Portfolio – English – 20 pages
Contents: photos of previous projects, work process, sketches, moods, details such as draping, technical drawings.
See: The Core of Your Job Application

2. Curriculum vitae – English – 1 page

3. Proof of registration – 1 page
at a university/fashion school or date of final examination

All documents must be summarized in one (!) PDF:
– File format: .pdf, maximum size: 7 MB
– file name: participant number + FASH23 e.g. 29-S-FASH23.pdf
– max. 25 pages
– Normal upper/lower case, not set in capitals
– Competitor number on the 1st page
The PDF will be uploaded to the OneDrive platform. Access will be sent to you with the confirmation of participation.

Based on these documents, the jury will select up to 15 finalists from all participants. These will be notified from 30. October 2023.

Prizes

The European Fashion Award FASH 2023 is presented in three categories.

Undergraduates
Prize:
– 1.000 euro prizemoney
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Graduates Bachelor
Prize:
– 2.000 euro prizemoney
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Graduates II
Prize:
– 2.000 euro prizemoney
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

The jury is free to distribute the prizes differently than they are announced here.
If the realisation of the European Fashion Award FASH is not possible, there is no claim to the benefits associated with them. We will then try to offer appropriate digital formats.

Jury

1/6 – Mela Bauer

August Bard Bringéus

Dr. Olaf Kranz

Joachim Schirrmacher

The SDBI Board has appointed a new Advisory Board for 1 May 2023, which will also form the jury of the European Fashion Award FASH 2023.

Mela Bauer, Founder & CEO Melagence
Mela Bauer founded her fashion sales agency Melagence in Berlin in 2013. With her team she represents international brands like Barena Venezia, Perfect Moment, House of Dagmar, Christian Wijnants, Atp Atelier or Lutz Huelle and chooses her labels with a lot of heart and passion. In addition to the HQ and showroom in Berlin, the agency sells its collections twice a year in Paris since January 2022.
In the first Lockdown 2020, Mela Bauer and her husband, Benjamin Höhner, launched their own e-commerce platform, which currently connects stores and customers: the online store Melagence Local supports stores that were previously less present online and offers international luxury fashion that customers can order through stores. Melagence was awarded the TW Forums Prize 2021. www.melagence.com

August Bard-Bringéus, Co-founder and CEO, ASKET, Stockholm.
He is responsible for marketing, e-commerce and technology. ASKET has driven change in the fashion industry, from the launch of the ASKET Traceability Standard, which aims to achieve 100% traceability across the collection’s supply chain – to the launch of an Impact Transparency project, for which the impact of all garments over their lifetime has been tracked.
He studied at the Stockholm School of Economics, worked at Boston Consulting as well as the fintech start-up Klarna, where he gained experience in founding start-ups and bringing new innovative ideas to market. August is a board member of the shoe brand Morjas and a speaker on numerous panels on sustainable fashion.

Katherina Deeken, Managing Director, DEEKEN HR Executive Search, Berlin.
Since 1993, Katherina Deeken has held various management positions in retail for avant-garde fashion as well as in the luxury segment. There she developed her expertise in employee management and development in the context of her tasks in the management of various stores with international purchasing responsibility and finally focused entirely on the area of human resources in the fashion industry and founded the personnel consultancy Deeken HR in 2003.

Joel S. Horwitz, Design Director, Fila Europe. Before Design Consultant (VOGUE Collection, adidas, Review, KIOMI und J. Lindeberg). He won the “Designer for Tomorrow” (Peek & Cloppenburg) and the Lucky Strike Junior Designer Award with his diloma collection at the Berlin University of the Arts and was able to present his designs at the Fashion Week in Tokyo.

Dr. Olaf Kranz heads the Cultural and Creative Industries Team of Excellence of the City of Munich since summer 2022. As an economic development agency, the team advises, qualifies, promotes and networks cultural and creative professionals and makes the sector visible.
He studied sociology and political science at the Martin Luther University Halle/Saale and the University of Edinburgh. Together with his wife Jennifer Brachmann, he founded the Berlin-based fashion label BRACHMANN in 2014. He was a co-founder of the Berlin Fashion Designers Association and helped establish the interdisciplinary fashion presentation format “Fashion Positions” during the Berlin Art Week.

Joachim Schirrmacher, Creative Consultant
After his training as a retailer, he studied design management with a focus on ecology and gender. Since 1994, his work has been involved with sustainable fashion. He has worked for over 20 years as an author (Editor-in-Chief Style in Progress, Tagesspiegel, NZZ), speaker (Copenhagen Business School, Goethe-Institut, HDS/L) and communications expert for companies such as Carroux Caffee, Freitag Lab AG, Messe München or Retail Brand Services as well as institutions such as the German Federal Foreign Office. Since 2004 he has been responsible pro bono for the European Fashion Award FASH of SDBI.DE www.schirrmacher.org

Re:Create Fashion

New fashion from old clothes. That, in short, is the task for the European Fashion Award FASH 2022, whose topic is ‘Re:Create Fashion’. For the first time, it is not seeking out new fashion designs; instead, the aim is to produce a new creative look out of old garments.

Sustainable, fair fashion and the circular economy have been the subject of intense discussion for decades. Almost all fashion businesses have announced initiatives in these areas. In the media, too, there is a growing suggestion that the majority of the goods on offer consist of socially and environmentally sustainable fashion. In stark contrast to this is the fact that fashion consumption has more than doubled in the last ten years.

The facts are more than disappointing: the turnover of sustainable fashion is less than three percent, and not even one percent of old textiles become new clothes. The European Commission now wants to drive fashion towards sustainability with a comprehensive textile strategy. But despite many research and pilot projects, the circular economy is still a vision. How can we really make a change?
To part I Analysis: A downward spiral, not a circle
To Part II Options: Better than the same in green

We are convinced: we don’t need more clothes, we need to deal with clothes differently. FASH first sought out environmentally and socially responsible fashion in 2008. Awards were given for projects such as upcycling, favorite pieces, cuts that avoid waste or new fabrics made from waste. Since then, the majority of the submitted works have sustainable aspects. SDBI founder Klaus Steilmann had been one of the pioneers of sustainable fashion since 1989.

FASH 2022 goes one step further. The European Fashion Award FASH 2022 is not looking for new fashion designs, but a new fashion statement is to be created exclusively from second-hand clothing.
There is no thought of upcycling, i.e. sewing new clothes from older pieces. As useful as this is in the private sector, for small series and above all for a change in consciousness, it offers no industrial perspective. We want to give the impetus to think creativity in different directions.

Schedule

– Registration deadline: 15. June 2022
– Application deadline: 22. June 2022 24.00 hrs.
– Notification of finalists: from 15. July 2022
– European Fashion Award FASH 2022: October in Bitterfeld

We are closely monitoring the necessary measures to contain the coronavirus (COVID-19). If necessary, the announcement and realization will be adjusted accordingly, up to a purely digital event. We are supported in this by Messe München, which has been responsible for the management of the foundation on a pro bono basis since 1996. Messe München is in constant contact with the health authorities and follows the recommendations and guidelines of the World Health Organisation (WHO), the Robert Koch Institute and the health authorities. We expect to decide at the beginning of May whether the workshops and/or the awards ceremony can take place in Frankfurt. We therefore ask you to inform yourself about possible changes via our website and Instagram @FASHberlin.

Task and Documents

1. Portfolio – English – 20 pages
Contents: photos of previous projects, work process, sketches, moods, details such as draping, technical drawings.
See: The Core of Your Job Application

2. Collage secondhand – 1 page
Vintage has long been a major source of inspiration for fashion design. Wearing secondhand clothing used to be common, whether out of necessity, conviction, or as a fashion statement. Often inspired by the Club of Rome’s report “The Limits to Growth” (1972) or Victor Papanek’s book, “Design for the Real World – Human Ecology and Social Change” (1971) .
Research images in photo albums, museums, coffee table books, and in a pinch, on the Internet, of looks that most likely show secondhand clothing and whose outfits convince or inspire you.
Research images in photo albums, museums, coffee table books, and in a pinch, on the Internet, of looks that most likely show secondhand clothing and whose outfits convince or inspire you.
Present your 10 best pictures, at least 3 of them from your private circle (parents, grandparents, etc.). For each piece of clothing should be indicated, if possible: Year (also approx.), location, brand.
This collage is for internal jury work only.

3. Illustration Re:Create Fashion – 1 Page
The task is to put secondhand clothes into a new context and create 3 outfits with your own fashion statement. Whether it is designs for women, men or gender open is up to you. What is needed is your creativity and fashion sense. We are looking for outfits that can convince the professional audience on a catwalk in Paris. You have to select secondhand clothes and combine different elements, decades, gender, shapes and colors, proportions and silhouettes or styles – chic or crazy – in a completely new way.
What is not sought is the punk-hippie look, that is, an “anything goes”. It should also be more than a normal Hugo Boss or Esprit look.
There should be no upcycling, so from older parts to sew new clothes. Alterations like shortening (long/short pants, a dress becomes a blouse), ruffles, embroidery over possible holes, etc. are allowed.
Outfit 1: Urban
Outfit 2: Outdoor (hiking, biking, canoeing, etc.) or sports
Outfit 3. Free
For this, find pieces of clothing in online stores or platforms for secondhand fashion, take screenshots and create your illustration from them. For each piece of clothing should be indicated: Store, brand, price and any alterations you intend to make (photo original part/altered on a 2nd page). These illustrations are for internal jury work only.

4. Written sketch – English – 1 page
Length: 3.000 to 5.000 characters
How can secondhand clothing become more attractive?
How can patches on clothes be considered a mark of nobility instead of a sign of poverty?
Which pieces work well for secondhand clothing? Where does secondhand reach its limits?
How do you explain the success of ultra-fast-fashion sellers like Shein despite the intense discussion about sustainable fashion in all media?
What did you notice in your image research?
What did your parents’ and grandparents’ closet look like (total amount, fashion level, length of wear)?
What questions do you ask yourself about the future of fashion?

5. Curriculum vitae – English – 1 page

6. Proof of registration – 1 page
at a university/fashion school or date of final examination

All documents must be summarized in one (!) PDF:
– File format: .pdf, maximum size: 7 MB
– file name: participant number + FASH22 e.g. 29-S-FASH22.pdf
– max. 25 pages
– Normal upper/lower case, not set in capitals
– Competitor number on the 1st page
The PDF will be uploaded to the OneDrive platform. Access will be sent to you with the confirmation of participation.

Based on these documents, the jury will select up to 15 finalists from all participants. These will be notified from 15. July 2022.
They will be invited to a workshop in Bitterfeld at the beginning of October. Here, too, the task is to create outfits with their own fashion statement from second-hand clothing. An extensive stock of diverse secondhand clothing is available for this purpose.

Evaluation Criteria

All works submitted for the European Fashion Award FASH 2023 in accordance with the rules will be judged according to the following criteria, the weighting will be left to the jury:
– Creativity
– Independence/Originality
– Innovation/vision
– Development potential

Jury

1 / 6 – Mela Bauer

Arne Eberle © Dan Beleiu

Charlotte Gindreau © Jakob Tillmann

Barbara Markert

Angelika Schindler-Obenhaus © Gerry Weber

joachim-schirrmacher_jti7009-edit-edit_0

Joachim Schirrmacher © Jakob Tillmann

An international jury with experts from design, industry, trade, communication and media will select select up to 15 participants for the Final, which takes place in Bitterfeld-Wolfen in October. The jury’s decision is not legally contestable.

The members of the jury FASH 2022
More members will be made available in the coming weeks

Mela Bauer
Founder & CEO Melagence – Mela Bauer founded her fashion sales agency Melagence in Berlin in 2013. With her team she represents international brands like Barena Venezia, Perfect Moment, House of Dagmar, Christian Wijnants, Atp Atelier or Lutz Huelle and chooses her labels with a lot of heart and passion. In addition to the HQ and showroom in Berlin, the agency sells its collections twice a year in Paris since January 2022.
In the first Lockdown 2020, Mela Bauer and her husband, Benjamin Höhner, launched their own e-commerce platform, which currently connects stores and customers: the online store Melagence Local supports stores that were previously less present online and offers international luxury fashion that customers can order through stores. Melagence was awarded the TW Forums Prize 2021. www.melagence.com

Arne Eberle
Arne Eberle press + sales und publisher Œ Magazine

Charlotte Gindreau
Fashion Stylist, Berlin. After her Masters in fashion communication at Atelier Chardon Savard in Paris, Gindreau worked at Vivienne Westwood, with Benjamin Galopin at Citizen K magazine and for the iconic french department store Le Printemps. She has strong contacts with fashion brands, from emergent designers to high fashion houses.
Attracted by the creative energy of Berlin, she moved to the German capital in 2017, bringing French chic from the Seine to the Spree. She works for magazines like Vogue Germany, Vogue.it, Zoo, Sleek, I-D Germany or Interview, as well as for musicians and actors such as Rammstein, Matthias Schweighöfer, Oliver Masucci and Alexander Scheer. She is represented by the renowned agency Kathrin Hohberg. www.charlottegindreau.com

Barbara Markert
Fashion and business journalist, has been reporting on the fashion industry for around 25 years. After working for the trade journal TextilWirtschaft, Glamour and Vogue Business, she moved to Paris in 2003. From there she still works as a correspondent for The Spin Off (formerly Sportswear International) and writes as a freelance writer for Vogue, Spiegel S magazine and others. Markert has attended more than 5.000 fashion shows in her lifetime and interviewed many international fashion designers, such as Virgil Abloh, Nicolas Ghesquière, Clare Waight Keller or Raf Simons.
From 2007 to 2017, she was part of the founding team of the German fashion blog Modepilot. After that, she specialised more and more in topics related to sustainability in fashion. For years, she has been actively campaigning for better and more conscious fashion consumption and trying to raise awareness about the problem of microplastics in the fashion and beauty industry. As a consequence of these efforts, Barbara Markert founded together with a colleague in 2021 the stationary and digital boutique for vintage and second-hand fashion SILO www.silo.boutique

Angelika Schindler-Obenhaus
CEO GERRY WEBER International AG. She is responsible for Design, Production, Sourching, Marketing, Corporate Communications and Sales. Previously, she worked at Katag AG in Bielefeld, Germany, from 2010 as Member of the Board for Sourching, Marketing and IT. She started her career at the Horten department store group almost 40 years ago. www.gerryweber.com

Joachim Schirrmacher
After his training as a retailer, he studied design management with a focus on ecology and gender. Since 1994, his work has been involved with sustainable fashion. He has worked for over 20 years as an author (Editor-in-Chief Style in Progress, Tagesspiegel, NZZ), speaker (Copenhagen Business School, Goethe-Institut, HDS/L) and communications expert for companies such as Carroux Caffee, Freitag Lab AG, Messe München or Retail Brand Services as well as institutions such as the German Federal Foreign Office. Since 2004 he has been responsible pro bono for the European Fashion Award FASH of SDBI.DE www.schirrmacher.org

Terms

Organizer
Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche (German Fashion Industry Foundation for the Promotion and Training of up-and-coming designers in the Fashion Industry), located in Munich.

No Fees
Participation in the award is free of charge. Catering will be provided on the workshop days.

Rights
The copyrights to the works remain with the participant at all times. For publications directly related to the competition (such as exhibitions, documentation, Internet, media work or other activities), the participant grants the organizer the publication rights free of charge with regard to space, time and content. This applies in particular to photos taken on behalf and for the account of SDBI and includes all media (including social media such as Instagram). The prizewinners also agree to the publication of photos of themselves. Excluded from this is commercial advertising.
Each participant is responsible for all questions concerning utility model, design, copyright or patent law. The participant must own the property rights and copyrights (all rights). Submissions that violate applicable law, in particular infringements of criminal law, copyrights, trademark, personal rights and other rights of third parties, may not be shown. The participant therefore assures that he/she has all rights to the submitted works and the corresponding drawings, that these are not limited and that the collection and the corresponding drawings are free of rights of third parties.

Own media work
The awards “Finalist” and “Prizewinner” can be used without restriction in terms of space and time for personal communication. The participant undertakes to submit its own media activity connected with the European Fashion Award FASH 2023, in particular related media reports, documentation, press work and advertising to SDBI at mail@sdbi.de for prior written approval and to distribute these only after approval has been given. For all activities connected with the European Fashion Award FASH, the participant undertakes to use the following names as follows:
– “European Fashion Award – FASH 2022”
– and for English-language publications: “Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) – SDBI”. For texts, the abbreviation “SDBI” can be used after the first entry.

Participant Data Use, Privacy
By sending the entry form the participants grants SDBI the right to use and publish their names. Personal data of each participant is processed and stored digitally for use during the award. Any data collected during the competition will exclusively be used for new talent endorsement activities by SDBI.

Other
The award and all related agreements are subject to the laws of the Federal Republic of Germany. By sending the entry form the participant confirms having read these conditions, and agrees to all terms and conditions, including the stipulations on data security and privacy, as well as usage rights.Organizer
Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche (German Fashion Industry Foundation for the Promotion and Training of up-and-coming designers in the Fashion Industry), located in Munich.

No Fees
Participation in the award is free of charge. Catering will be provided on the workshop days.

Own media work
The awards “Finalist” and “Prizewinner” can be used without restriction in terms of space and time for personal communication. The participant undertakes to submit its own media activity connected with the European Fashion Award FASH 2022, in particular related media reports, documentation, press work and advertising to SDBI at mail@sdbi.de for prior written approval and to distribute these only after approval has been given. For all activities connected with the European Fashion Award FASH, the participant undertakes to use the following names as follows:
– “European Fashion Award – FASH 2022”
– and for English-language publications: “Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) – SDBI”. For texts, the abbreviation “SDBI” can be used after the first entry.

Call for Entries FASH 2021

The European Fashion Award FASH 2021 focuses on the sustainable promotion of young design students. The closing date for entries is April 29th, 2021.

Due to the pandemic and unclear travel situation, the Award is 2021 limited to German fashion schools.

Jury

Jenny Capitain, Fashion Editor and Curator.

An international jury with experts from design, industry, trade, communication and media will select the prize winners in two rounds according to defined criteria. First, the finalists will be selected from all applications. In Frankfurt, the prize winners in the categories will be selected. The jury’s decision is not legally contestable.

The members of the Jury FASH 2021

Jenny Capitain, Fashion Editor and Curator. First Fashion experience in Berlin working with Claudia Skoda during my studies of Applied Arts at HFBK (Berlin University of the Arts). Early collaboration with Helmut Lang and Muse and Stylist to Helmut Newton. International Career as Fashion Director at Vogue US and Vogue Paris. Freelance Editor and Stylist at Harper’s Bazaar and to Oprah Winfrey in New.

Michael Court, Senior Designer Vivienne Westwood, London. Michael started his career in Germany where he studied Integrated Design at the University of Arts Bremen. He participated at the European Fashion Award in 2010 where he won the 1^st prize with his collection “The strength of silence”. Through the contact with SDBI, Michael got to work with designer Peter Schmidt and ballet choreographer Orkan Dann from the Hamburg Ballet. He started designing costumes for the play “Arkadien – Orte der Sehnsucht” for the Schleswig-Holstein music festival and later he was asked to design costumes for the ballet “Renku” at the of the 38th Hamburg Ballet Days. They are considered one of the world’s five most important ballet festivals.
After finishing his university degree, Michael started working for Vivienne Westwood in London. Where he still works since. As a designer for the house Vivienne Westwood, he works for the Japanese menswear and accessories department. His work involves designing and controlling the design development according to Vivienne’s brief. In this role both the creative and the business side come together which he enjoys a lot.

Torsten Hochstetter, Creative Director. After completing his training as a fashion tailor Hochstetter studied fashion design at the Polimoda Institute in Florence. He began his career at S.Oliver in 1993, then joined Adidas, where, after periods in Japan and the USA, he became responsible for sport style design for the entire Adidas Group in the position of Creative Director. Hochstetter and his team have repeatedly been honored for their designs. Following his subsequent position as Creative Director for the US surfing brand O’Neill, he joined Puma in summer of 2013 as Global Creative Director. He is fluent in German, English, Italian, Dutch and Japanese.

Hella Jongerius, is one of the world’s leading designers, known for her research-driven approach and vigorous work on uniting craftsmanship and industrial production, infusing mass produced objects with imperfection, sensibility and character. She founded her Jongeriuslab design studio in 1993, and has worked on commissioned projects for Vitra, Maharam, the interior design of the Delegates’ Lounge of the United Nations Headquarters and the cabin interiors for the Dutch airline KLM. She has also initiated many independent projects, with exhibitions at the Design Museum London (2017), Pinakothek der Moderne in Munich (2017), the Nationalmuseum in Stockholm (2018) and Lafayette Anticipations in Paris (2019). Jongerius’s work can be found in the permanent collections including the MoMA, the Centre Pompidou, the Victoria and Albert Museum and the Stedelijk Museum Amsterdam. Since 2009 she has lived and worked in Berlin.

Barbara Markert, fashion and business journalist, has been reporting on the fashion industry for around 25 years. After working as business editor at the special interest magazin TextilWirtschaft and features editor at Glamour and Vogue Business, she moved to Paris in 2003. Since then she has worked as a correspondent for The Spin Off (formerly Sportswear International) and writes for Vogue, Spiegel, Manager Magazin among others. As co-founder of the blog Modepilot, Barbara Markert is considered one of the pioneers in German fashion blogging. In her lifetime, she has attended more than 5,000 fashion shows at international fashion weeks and interviewed many international fashion designers like Virgil Abloh, Nicolas Ghesquière, Clare Waight Keller, Raf Simons or Giambattista Valli . For about five years, she has been actively campaigning for a better and more conscious fashion consumption. In particular, she wants to raise awareness about the problem of microplastics in the fashion and beauty industry.

Joachim Schirrmacher works as a Creative Consultant in Berlin. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Project Director of the European Fashion Award FASH by SDBI.

Kristian Schuller is a New York and Berlin based photographer. Born in Romania, Kristian emigrated with his family at an early age to Germany. He studied fashion design with Vivienne Westwood and photography with the legendary German fashion photographer FC Gundlach at the University of Fine Arts Berlin.
After his initial introduction by editor Isabella Blow to Condé Nast Publications in London, Kristian has continued working internationally with various fashion magazines, commercial clients and on personal projects. He has had photographic exhibitions in Paris, Berlin, Brussels, Krakow, Miami and Hamburg. His published books include 90 Days, One Dream (2010) and Tales for Oskar (2014) and Anton´s Berlin (2020).

Kerstin Strauss is Creative Director at Engelbert Strauss, Europe’s market leader in workwear. She is a creative, driven leader with over fifteen years of retail operations and brand management experience.
In 2018, she founded the Workwear Couture label, which combines workwear with haute couture which has premiered in the likes of Los Angeles and Berlin.

Franco P Tettamanti earned a degree in medicine at the University of Switzerland and worked as an orthopaedic surgery assistant in his native Switzerland, before becoming an award winning photographer. He has studied cinematography and photography in New York, Paris and Zurich. He lives now in Paris where he is a well established photographer in the Parisian Haute Couture Fashion industry and working for clients such as Dior, Louis Vuitton, Akris, Vivienne Westwood, Universal Music, Madame Figaro and Prestige Magazine Hong Kong. Tettamanti published his atmospheric pictures in the book “Showtime”.

Carl Tillessen has a University degree in History Of Arts and Economics. For 17 years he had his own fashion brand FIRMA with six brick-and-mortar-stores, an online store and a cosmetics license. Today he is consultant and chief analyst at Geman Fashion Institute and author of SPIEGEL-Bestseller book „KONSUM – WARUM WIR KAUFEN, WAS WIR NICHT BRAUCHEN“.

Niels Holger Wien works as a trend analyst, color expert and designer. He studied fashion design in Halle and Antwerp. After encouraging work experience at Studio Edelkoort Paris, he turned his passion for color and material into a profession and specialized in conceptual trend research. NHW sees himself as a connector of ideas in the DMI Trendboard and currently as President of Intercolor, an independent international trend network, where he with the DMI represents Germany. His zeitgeist analyzes and trend forecasts provide impulses for creatives and developers in the fashion and lifestyle industries.

Mi-Kyong Yeom, Head of Design for Alpha Tauri and Red Bull. She has almost 25 years’ experience in the fashion business as a fashion designer. She has worked across Asia and Europe for various fashion houses, such as Akris and Hugo Boss.

Special Award Workwear Couture

Due to the pandemic and unclear travel situation, the Award is 2021 limited to Germany.

Registration and application: until April 30, 2021
To the registration

Engelbert Strauss is offering as a leading manufacturer of workwear the Special Award Workwear Couture.
It takes place in cooperation with the European Fashion Award FASH.
“The fashion industry is leaping into the future. We’re helping tomorrow’s designers get to grips with cutting-edge tailoring methods. And Strauss is the perfect partner, with unmatched know-how when it comes to advanced clothing technologies.” Joachim Schirrmacher, Director, European Fashion Award FASH

It’s a Magnetic World
Fashion is a magnet. Textile opposites attract. This is a law of the universe. Workwear is practical. Fashion is… particular. Workwear is function. Fashion is form.
But great workwear finds a way to be both. Strauss overcome the laws of physics to intermingle function and form, creating workwear as interaction. Strauss believe people crave function and fashion.
So the world needs new tailoring artists: a fresh generation, able to mix head and heart. Combining imaginative freedom with first-rate technical ability.

Scope for Entries
1. Step Sketch: Scribble. Sketch. Draw.
This is the most important part of your application: your initial design.
Take the best of workwear’s high-tech materials, gadgets and tools. Design a magnetic statement piece that turns heads on the runway. At its heart, the attraction of the magnet: that most modern of closure devices. Break free from convention. Create your own rules. Show us avant-garde workwear, freeing function and form. Our jury want to see your creativity. We’ll select up to 15 talented finalists based on their initial sketched concepts.
– Curriculum vitae incl. certificate of study or degree

2. Finalist – Outfit: We’ll send up to 15 finalists the Strauss Mystery Toolbox. Inside you’ll find fabrics, tools, parts – and magnets. Think ‘inside and outside’ the box. In other words: use what you find inside, making the most of at least one fabric and one accessory. Then feel free to add what else attracts you. Create an outfit that a man, woman – or anyone – can wear. At this stage we’re looking for great handcrafting skills; the way materials have been chosen and combined; functionality; innovation; sustainability; and potential for development.
The winners will be announced at the award ceremony on July 5th, 2021 in Frankfurt.

Participants
We’re inviting current design students and design graduates up to five years since graduation to compete in the Workwear Couture Special Award.
If you’re studying or working in fashion design, clothing technology, product development or design engineering, don’t miss this chance to boost your profile.

Finalists
In the event of nomination as a finalist, the participants undertake to attend the Special Award Workwear Couture in Frankfurt in person and to be present during set-up and dismantling. The exact dates will be communicated in good time. The winners will travel at the invitation of Engelbert Strauss.

Schedule
Registration and application: until May 4th, 2021
– 1st First Draft: It’s A Magnetic World
– 2. Curriculum vitae incl. certificate of study or degree

Nomination: May, 11th, 2021
Up to 15 finalists will be notified and receive the Strauss Mystery Toolbox. They have to create an outfit with it until the workshop.

Workshop Weekend: July 3–4, 2021
Finalists will be invited to the workshop and present their finished statement pieces to the Jury in person:
Time & Place to be confirmed

Award Ceremony: July 5th, 2021
Our talented prize winners will showcase their statement pieces as part of Frankfurt Fashion Week.

Prizes
1^st Prize € 2,500 Prize money
2^nd Prize € 1,500 Prize money
3^rd Prize € 1,000 Prize money

+ An installation of your winning entry at Frankfurter Osthafen (Frankfurt Docks)
+ An internship in the Strauss Laser Lab & Prototypes team

The jury is free to distribute the prizes differently than they are announced here.

Jury
A jury of internationally experienced experts selects the award winners in two rounds according to defined criteria. First, up to 15 finalists are chosen from all applications. The award winners are then chosen in Frankfurt. The jury’s decision is not legally contestable.
Kerstin Strauss / Creative Director, Workwear Couture
Joerg Zuber / International design agency Art Director & creator of the digital character @noonouri
Joachim Schirrmacher / Creative Consultant and Director, European Fashion Award FASH
David Schülke / Head of HR, Engelbert Strauss.

Other Jury members to be announced.

Evaluation Criteria
All works submitted for the Special Award Workwear Couture in accordance with the rules will be judged according to the following criteria, the weighting will be left to the jury:
– Quality of analysis
– Independence
– Concept (symbolic and emotional content)
– Innovation/Vision
– Development potential
– Sustainability
– Functionality (movement, ergonomics, choice of materials)
– Technical and creative implementation (selection of materials, quality of drawings, presentation, processing, fit, colour concept)

1. Step Skizze
– Creativity
– Concept

2. Finalist – Outfit:
– Handcrafting skills
– Functionality
– The way materials have been chosen and combined
– Innovation
– Sustainability
– Development potential

Organizer
Engelbert Strauss GmbH & Co. KG
Strauss is the SUV of fashion. Loved by fans, Strauss utility products have a cult-status following. Strauss has been at the vanguard of customisation and branding for decades and is one of Germany’s top five online retailers today.
At the CI Factory, Strauss’s newest landmark, leading-edge laser technology, robotics and logistics create limitless options for you to custom design shirts, trousers, shoes and other fashion workwear in the style of your choice.

Privacy policy and guidelines

I. Organizer
1. The organizer of the “Special Award Workwear Couture” (“SAWC”) is engelbert strauss GmbH & Co. KG, Frankfurter Str. 98 – 108, 63599 Biebergemünd.
2. The SAWC is organized and carried out in cooperation with the European Fashion Award FASH.
3. To participate in the SAWC, the participant must complete the registration form provided on the website of the Stiftung der Deutschen Bekleidungsindustrie (“SDBI”). The information and data provided there by the participants will be forwarded to the organizer, who will supervise their further handling within the scope of the competition.
4. All inquiries and notices regarding the SAWC should be directed to the organizer and not to SDBI.
specialaward.workwearcouture@strauss.de

II. Eligibility
1. Participation and prize eligibility is open to natural persons who are at least 18 years old. Persons under 18 years of age require the consent of their legal guardians to participate. If this is not provided, participation in the SAWC is excluded.
2. Employees of the organizer and affiliated companies as well as their relatives are excluded from participating.

III. Participation process in the SAWC
1. The process for entering and selecting winners is detailed on the https://www.sdbi.de/Special-Award-Workwear-Couture/ page.
2. Participation in the SAWC is free of charge. Catering will be provided on the two workshop days.

IV. Exclusion of warranty / changes and termination of the SAWC
1. The SAWC may be terminated due to external circumstances and constraints without giving rise to any claims by the participants against the organizer.
2. The organizer reserves the right to cancel the SAWC at any time without giving reasons or to change the conditions of participation.

V. Liability
1. The liability of the organizer as well as his vicarious agents for culpably caused damages, including consequential damages, is excluded, unless the damage was caused by intent or gross negligence. This does not apply to damages resulting from injury to life, body or health, or the culpable breach of essential contractual obligations.
2. In the event of a culpable breach of essential contractual obligations based on circumstances other than intent or gross negligence, the liability of the organizer shall be limited to the typically foreseeable damage.

VI. Responsibility for content
1. The organizer is not obliged to check the work/content submitted by the participants for potential infringements of third-party rights. However, the organizer is entitled to reject work/content if, in its opinion, it is unlawful or contrary to common decency.
2. By submitting work/content, participants declare that the work/content is free of third-party rights, i.e. that the content either originates from them or they have obtained the consent of the authors or other rights holders.
3. Participants shall indemnify the organizer against all claims by third parties arising from the work/content submitted by the participants. You agree to assist the organizer in any reasonable manner in defending against such claims.

VII. Rights
The copyrights to the submitted works/content remain with the participant at all times. The organizer shall make a separate arrangement with the 15 finalists for the use and publication of the work/content and creation of photos in connection with the SAWC.

VIII. Finalists’ and award winners’ individual media work
Subject to the following provisions, the 15 finalists and the award winners are entitled to use the “Finalist” and “Award Winner” designations for their own communications without any spatial or temporal restrictions. Any communication measures planned by the finalists and prize winners in connection with the SAWC 2021, in particular related reporting, documentation, press work and advertising, must be submitted to the organizer at specialaward.workwearcouture@strauss.de for prior written approval and only carried out after approval has been granted. In all activities associated with the SAWC, the participant agrees to use the following designations:
• “Special Award Workwear Couture – FASH 2021.”

IX. Data protection
In addition, the following information from the organizer / FAQs on the subject of data protection apply (information in accordance with Art. 13 GDPR):

1. Who is responsible for data processing?
The responsible body is engelbert strauss GmbH & Co. KG, Frankfurter Str. 98 – 108, 63599 Biebergemünd (datenschutz@engelbert-strauss.de). You can reach our data protection officer, Dr. Florian Modlinger, by e-mail at modlinger@engelbert-strauss.de.

2. What sources and data do we use?
As the organizer of the award, we collect and process personal data and use it insofar as this is necessary for the establishment of the legal relationship with you as a participant and for the execution and handling of the competition and the presentation of the award (mandatory information). This concerns the following personal data in particular: Name, provided address (street, postal code, city), mobile phone number, date of birth, nationality, and information about your degree program. In addition, we process other personal data that is collected when you provide voluntary information in the registration form.

3. Why do we process your data (purpose of processing) and on what legal basis?
We process your personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG) for the purpose of handling the competition. The processing of your personal data is carried out for the execution of the competition and for the awarding of the prize (Art. 6 (1) b) GDPR) as well as for the fulfilment of legal obligations or compliance with legal requirements (Art. 6 (1) c) GDPR).
We process the data collected through the voluntary provision of information on the basis of your consent (Art. 6 para. 1 a). The provision of this information is not required for the execution and handling of the competition or for the presentation of the award. Providing this information will not affect the outcome of the competition in any way. Your consent can be revoked at any time.

4. Who receives my data?
Within the company, your personal data is provided to those departments that need it to fulfill our contractual and legal obligations. We transmit your personal data to postal or transport service providers for the purpose of sending messages concerning the course of the competition and the presentation of the award or in direct connection with the award.
If you register for the competition using the form under the link https://www.sdbi.de/application/ and take part in the competition, the Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche, Messegelände, 81823 Munich will process your data on our behalf. For this purpose, an data processing agreement was concluded with the Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche.

5. How long will my data be stored?
We process and store your personal data to the extent permitted by law, in particular as long as this is necessary for the fulfillment of the respective purposes, i.e. for handling the competition. Thereafter, this data is regularly deleted unless you have given us your consent to further contact you for advertising purposes or to use your data for advertising purposes. We do not delete the data if it is required to comply with retention periods under commercial and tax law from the German Commercial Code (HGB) and tax regulations (Fiscal Code (AO), Application Decree for the Fiscal Code (AEAO)). In this case, the time limits specified there for storage or documentation apply. As a rule, this is ten years.

6. Will data be transmitted to a third country?
No. Data are not transferred to third countries.

7. What data protection rights do I have?
Every data subject has the right of access in accordance with Art. 15 GDPR, the right to rectification according to Art. 16 GDPR, the right to deletion according to Art. 17 GDPR, the right to restriction of processing according to Art. 18 GDPR, the right to data portability according to Art. 20 GDPR as well as the right, under the conditions of Art. 21 GDPR, to object to the processing of personal data concerning them. The restrictions according to §§ 34 and 35 BDSG apply to the right of information and the right of deletion. In addition, there is a right of appeal to a data protection supervisory authority (Art. 77 GDPR in conjunction with § 19 BDSG).

8. Am I required to provide the data?
As part of your participation in the competition, you are only required to provide the personal data that is necessary for the execution of the competition and the presentation of the award or which we are legally obliged to collect (mandatory information). Without this data, meaningful use or participation may be limited or impossible.

9. To what extent is there automated decision-making in individual cases?
To what extent will my data be used for profiling (scoring)?
A fully automated decision-making according to Art. 22 GDPR does not take place. We will inform you separately if we use these procedures in individual cases, insofar as this is required by law. We do not process your data with the aim of evaluating certain personal aspects (profiling).

Organizer contact details
engelbert strauss GmbH & Co. KG
Frankfurter Strasse 98 – 108
63599 Biebergemünd
Phone: 06050 / 971012
E-mail: specialaward.workwearcouture@strauss.de

VAT no.: DE112494262
Tax number: 01937260002
Commercial Register: HRA 11317
Local Court: Hanau
Personally liable partner: Norbert Strauss

Call for Entries FASH 2020

The European Fashion Award FASH 2020 focuses on the sustainable promotion of young design students. For the first time the special prize Workwear will be awarded. The closing date for entries is May 3rd, 2020.

As a small sign of hope and trust in the power of creativity, the European Fashion Award FASH will also be presented this year. There are, of course, more important tasks at the moment. This is why we cordially invite those who have the time to participate in FASH 2020. In this way, we will be enabled to honour the works created last year and to have an exchange take place.
If necessary, the announcements and events will be adapted to the needs of the pandemic, even if we will have to resort to a purely digital realization in the end.

Extensive support
The European Fashion Award FASH 2020 is endowed with 5,000 euros, the special award workwear with 1,000 euros.
In addition, up to 20 people participating in the FASH receive extensive support: portfolio consulting, application training and workshops with top-class experts.

Special Award Workwear

New is the special award Workwear, which is sponsored by the engelbert strauss company. “Workwear is textile engineering, we use the most modern materials and the latest processing technologies. This is an exciting field for young designers,” says Henning Strauss.

Workwear has many special features compared to normal fashion such as functional, motivating and communicative tasks. It covers several areas such as “blue” and “white” workwear or protective clothing.
The functional requirements include wearing comfort, job-specific detail solutions, suitability for laundry and, depending on the intended use, protective effects e.g. against cold, wind and wetness or for accident prevention, in accordance with European standards.
The motivating tasks are: Identification with the profession and the company as well as wearing acceptance.
The communicative tasks of workwear include Signalling members to the company, image effect internally and externally, representation of the company, competence and, in some cases, also conveying trust or respect.

Participants

Eligible to participate are students of full age (Bachelor, Diploma) and Master/PhD. They must be registered at a german university or fashion school at the time of registration, or graduated after May 1, 2019.

European Fashion Award FASH 2021
The award is aimed at particularly gifted design students from all disciplines, in particular from the fields of fashion and textile, in the three categories Students, Bachelor and Master.

Prizes

The European Fashion Award FASH 2020 is presented in three categories.

Students
Prize:
– 1.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Graduates Bachelor
Prize:
– 2.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Graduates II
Prize:
– 2.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

Special Award Workwear
Prize:
– 1.000 euro prizemoney
– an individually tailored coaching
– the prizewinner will be permanently presented on a separate microsite at www.sdbi.de

The Kunstbibliothek – Staatliche Museen zu Berlin includes the winners’ portfolios in their fashion collection.

All finalists will receive:
– Participation in the two-day European Fashion Award FASH
Field reports and workshops. The jury from different genres of fashion will give a detailed strengths/weaknesses analysis of the portfolio as well as the implemented outfits in the workshops. The finalists thus receive help in achieving clear, realistic expectations and objectives for their career entry. There is also plenty of time for individual exchange.
– Participation in the inspiring network of the SDBI
– Certificate
– Widespread media work

The jury is free to distribute the prizes differently than they are announced here.
If the realisation of the European Fashion Award FASH and the workshops is not possible, there is no claim to the benefits associated with them. We will then try to offer appropriate digital formats.

Evaluation Criteria

European Fashion Award – FASH 2020
All works submitted for the European Fashion Award FASH 2020 in accordance with the rules will be judged according to the following criteria, the weighting will be left to the jury:
– Quality of analysis
– Independence
– Concept (symbolic and emotional content)
– Innovation/Vision
– Development potential
– Sustainability
– Functionality (movement, ergonomics, choice of materials)
– Technical and creative implementation (selection of materials, quality of drawings, presentation, processing, fit, colour concept)

Special Award Workwear
All works submitted to the Special Award Workwear in accordance with the rules will be judged according to the following criteria, whereby the weighting will be left to the jury:
– Functionality (movement, ergonomics, safty at work)
– Material selection and combination
– Technical and creative implementation (quality of the drawings, presentation, processing, fit, colour concept)
– Innovation/Vision
– Sustainability
– Independence
– Concept (symbolic and emotional content)
– Development potential

Scope for Entries

European Fashion Award FASH
Experience has shown that well over 100 entries are submitted to the European Fashion Award FASH. In order to evaluate your work optimally, it is important that you comply with the following standards.

1. Portfolio
Photos of previous projects, working process, sketches, moods, details such as draping, technical drawings: see: The core of your job application.

2. Letter of motivation
What do you expect from participating in the European Fashion Award FASH?
Why do you still want to work in the fashion industry today?
What profession in fashion are you aiming for?

3. Curriculum Vitae

4. Proof of matriculation at a university or date of the final examination

All documents must be combined in one (!) PDF:
– file format: .pdf, maximum size: 7 MB
– file name: participation number + FASH19 e.g. 29-S-FASH20.pdf
– max. 25 pages
– Normal upper/lower case, not set in capitals
– Participation number on the 1st page

The PDF is uploaded to the OneDrive platform. The access will be sent to you with the confirmation of participation.

Special Award Workwear

1. Portfolio
In addition to the above standards for the FASH, the portfolio for the special award Workwear should clearly show the special requirements for workwear design, such as functional solutions – for example for pockets – or the use of specific materials.

2. Design a silhouette: Upcycling Works
Design a statement piece in patchwork look that works.
Please select a profession for your design. The design should best meet the functional requirements of this profession.
When choosing possible materials from fleece to canvas you can use the online shop www.engelbert-strauss.de as a guideline.
When upcycling, the craftsmanship is important, whether overlock, lap or quilted seam.
The drawing of a silhouette should be submitted. It is up to you whether it is a free illustration and/or technical drawing.
At the workshop in Berlin, the nominees have the opportunity to choose from leftover materials for the realisation.

Jury

Jenny Capitain, Fashion Editor and Curator.

An international jury with experts from design, industry, trade, communication and media will select the prize winners in two rounds according to defined criteria. First, 20 finalists will be selected from all applications. In Berlin, the prize winners in the categories will be selected. The jury’s decision is not legally contestable.

The members of the Jury FASH 2020

The other members of the jury will be announced shortly.

Joel S. Horwitz, Design Consultant (VOGUE Collection, adidas, Review, KIOMI und J. Lindeberg). He won the “Designer for Tomorrow” (Peek & Cloppenburg) and the Lucky Strike Junior Designer Award with his diloma collection at the Berlin University of the Arts and was able to present his designs at the Fashion Week in Tokyo.

Filep Motwary is the Editor at Large of Vogue Greece. The journalist and photographer is considered as one of the most knowledgeable experts of upcoming designers in Europe and he is often invited to mentor young creatives and to participate in various juries at fashion schools.
Between 2011-2015 he collaborated closely with the Hyères Festival.
For the past 10 years, Motwary serves as the Fashion Features Editor of Dapper Dan Magazine. As curator and author in 2016 he presented both the book and exhibition “Haute-à-Porter“ (Lannoo) at the Modemuseum of Hasselt while this year he released his second publication titled “Theorem[a]: The Body, Emotion + Politics in Fashion“ (Skira) Since 2005, he has interviewed over 350 leading experts from the world of fashion. www.filepmotwary.com

Mi-Kyong Yeom has almost 25 years’ experience in the fashion business as a fashion designer. She has worked across Asia and Europe for various fashion houses, such as Akris and Hugo Boss. Mi-Kyong is currently the Head of Design for Alpha Tauri and Red Bull.

Moderation: Helge Aszmoneit
Helge Aszmoneit is responsible for Information Services at the Rat für Formgebung (German Design Council). Since 1987 she has headed one of the most important design libraries in Germany with almost 20,000 books and numerous international journals in the fields of industrial and product design, visual communication, architecture, advertising and fashion. The research, evaluation and communication of content for students, designers, media and companies is the focus of her work.
Helge Aszmoneit is also a renowned expert for design competitions, which she has conceived and carried out for over 20 years for the German Design Council and external clients. She is also a lecturer for seminars, lectures and consultations as well as teaching assignments at design universities. In a private research project, she is currently investigating the history of the creation and development of international design awards. www.german-design-council.de

Special Award Fashion Photography

Fashion: Lea Schweinfurth FASH2017; Fashionphotograph: Franco P Tettamanti; Creative Director: Joachim Schirrmacher; Assistent Digi: Sebastian Stöhr; Assistent Camera/Light: Hannes Meier; Model: Sarah Pauley; Hair & Make-up: Christian Oliver Merz; Styling: Lea Schweinfurth, Tabassom Charaf; Setphotograph: Bernhard Ludewig; Studio: Delight Rental Studios; Postproduction: Franco P Tettamanti, NittyGritty.Berlin

Registration deadline: June 3rd, 2019, 8.00 am CET

Deadline for applications: June 4th, 2019, 12.00 am CET

The European Fashion Award FASH, in cooperation with the Kunstbibliothek of the Staatlichen Museen zu Berlin (Art Library of the National Museums in Berlin), announces the special award European Fashion Award FASH – Photo. The competition is looking for fashion photographs of the highest artistic and technical standards that reflect our time with expressive images.

Images make fashion
The picture is fundamental in the communication of fashion. The staging and communication of fashion are the bottom line today. Smartphones and Instagram however, are making more and more images available in ever-shorter time. The speed increases to such an extent that the importance of a single image decreases.
And yet we are convinced that professional fashion photography can do more. It communicates the character, moods and qualities of fashion in a variety of ways. The special award fashion photography asks: What distinguishes fashion photography? When is it perceived for longer than a moment, a wipe? Which pictures show attitude and give food for thought?

Basis are the rule for the European Fashion Award FASH 2019 with the following variations.

Scope for entries

1. Portfolio
Photos of different genres like fashion, portrait, beauty or still life. Whether documentary, artistically staged or promotional, whether in the studio or outdoors, still life or people. The personal point of view and attitude are in demand.
Scope: Up to 25 pages with 10 to 15 photographs from single images and series.
The portfolio can contain up to approx. 30% of works from the studies that cannot be published for legal reasons (see rights). These must be marked: *Study work.
The remaining motifs should be usable in all media, both as posters, magazines or images on the internet and social media and in the context of an exhibition.
Each picture needs a legend with details of all participants such as concept, styling, hair & make-up, model/agency, set/props, production or postproduction.

Nude photographs and film are excluded.
Photos are also excluded from participation in the competition,
– Which have technical faults
– Which represent offensive, pornographic, racist, violence-glorifying, discriminatory or other illegal contents
– That have already been published or will be published, e.g. fashion magazines, websites (except the personal, non-commercial website or social media of the participant and the university)
– Who have already won a prize or another award (internal university awards are possible)
– Are available through a picture agency.

2. Letter of motivation
What do you expect from participating in the special prize for fashion photography of the European Fashion Award FASH and the Kunstbibliothek?
How do you see the future of fashion photography in the age of Instagram and social media?
Why do you still want to work as a fashion photographer when fees are falling and fewer and fewer publication platforms exist?

3. Curriculum Vitae

4. Proof of matriculation at a university or date of the final examination

All documents must be combined in one (!) PDF:
– file format: .pdf, maximum size: 7 MB
– file name: participation number + FASH19 e.g. 29-F-FASH19.pdf
– max. 25 pages
– Normal upper/lower case, not set in capitals
– Participation number on the 1st page

Participants
The competition is open throughout Europe and is aimed at highly talented Students of photography, photo design, communication design or visual communication.
Eligible are students of full age (Bachelor, Diploma) as well as Master/PhD. They must be registered at a university or photo school at the time of registration, or graduated after May 1, 2018.
The registration deadline is May 29th, 2019.

Finalists
The finalists will be notified by e-mail. The winners will be announced at the awards ceremony on July 1st, 2019 in Berlin.
In the event of a nomination as a finalist, the participants undertake to personally participate in the European Fashion Award in Berlin and to be present at the assembly and dismantling.
The exact schedule will be provided in a timely manner. Winners are required to pay their own travel expenses.
The finalists need a portfolio. It serves the jury as well as the invited experts and visitors of the award ceremony. Print (open up to 60 cm width) or digital (! there are no sockets nearby).
As a finalist, all participants must be able to provide a high-resolution image suitable for printing in exhibitions.

Schedule
The dates for the special award fashion photography:
– Registration deadline: June 3rd, 2019, 8.00 am CET
– Deadline for applications: June 4th, 2019, 12.00 am CET
– Notification of finalists: June 12th, 2019
– Submission of the works selected for the print: tba
– Set-up of showroom: 29 June
– European Fashion Award FASH 2019: June 30th and July 1st in Berlin

Prices
– 1.000 Euro prizemoney
– Acquisition of works for the collections of the Kunstbibliothek
– an individually tailored coaching
– the prize winner is permanently presented on his own microsite at www.FASH.berlin

The European Fashion Award FASH essentially consists of two workshop days with leading experts with topics like entry into the professional world such as communication and portfolio consulting.

1/5 – Dr. Bettina Bommert ©Florian Conrads

sdbi-fashberlin-2018-award-bl-4022-kopie

Sandra Semburg ©Bernhard Ludewig/SDBI

Joachim Schirrmacher ©Bernhard Ludewig/SDBI

Tina WInkhaus ©Tina Winkhaus

Kathrin Hohberg ©Kristian Schuller

Jury
A jury with experts from the fields of photography and communication will select the prize winners in two rounds according to defined criteria. First, six finalists will be selected from all applications. In Berlin the winner will be selected. The jury’s decision is not legally contestable.

The members of the Jury
– Dr. Britta Bommert, Head of Sammlung Modebild, Kunstbibliothek – Staatliche Museen zu Berlin
– Kathrin Hohberg, Managing Director of the photographer agency Kathrin Hohberg, Munich
– Sandra Semburg, Streetstyle photographer, Berlin (Only selection of finalists)
– Joachim Schirrmacher, Creative Consultant, Director European Fashion Award FASH
– Tina Winkhaus, Photographer, Berlin

Britta Bommert, Berlin, has been since 2017 curator of the Fashion Image Collection – Lipperheide Costume Library of the Art Library (National Museums in Berlin). Previously she made researches on the modern art market and exhibition designs of Mies van der Rohe and Walter Gropius. Together with Adelheid Rasche she curated the exhibition “Luxury for Fashion” and published articles about luminaire designs. As an expert for art at different auction houses she trained her eye by looking at a broad variety of art and observed the contemporary design scene as a staff member at the editorial department of a design magazine. She studied history of art, science of theater, movie and TV and philosophy at the University of Cologne.

Kathrin Hohberg founded her agency for photographers in 1991 in Munich. The agency represents internationally renowned photographers such as Roxanne Lowit, Russell James, Matthew Rolston, as well as famous celebrity photographers like Canadian singer Bryan Adams and star trumpeter Till Brönner.
Next to Kristian Schuller, Kathrin Hohberg represents photographers and young trend photographers, editors and renowned stylists, as well as hair/make-up artists, worldwide at the highest level. The realisation of commercials by her directors and videographers has also become an integral part of her work.

Sandra Semburg is one of the most successful streetstyle photographers in the world. The Berlin fashion magazine “Achtung” recently voted her one of the 50 „most influential Germans in fashion“. She works for magazines such as Bazaar, Cover dk, Elle, Vogue Paris and clients such as Chloe, Closed, H&M, P&C, Zara.com or Veronika Heilbrunner. www.sandrasemburg.com

Tina Winkhaus The artist and studied photographer is specialized in over-aesthetised scenographies. After studying in Munich, London and New York, she moved to Berlin in 1999. She has had numerous solo and group exhibitions, for example at the ZKM Karlsruh or Centre Pompidou, and has won prizes such as the Annual Photography Award and the International Portrait Photography Award. In cooperation with the 25hours Hotel, Winkhaus furnished the hotel room “Your Reality Is Not Mine” for Art Week 2018. www.fortina.de

Evaluation Criteria
All works submitted for the special prize for fashion photography in accordance with the rules will be judged according to the following criteria, the weighting will be left to the jury:
– independent and concise visual language
– A feeling for the spirit of the times, moods and trends
– Interpretation of fashion
– Development potential
– Craftsmanship, technical and creative execution (light, image composition, postproduction …)
– Interaction of all factors such as fashion, model, hair & make-up, set, etc.

Terms
In addition to the terms of the European Fashion Award FASH 2019, the following rights apply:

The copyrights to the submitted works remain with the participant at all times. For publications that are directly related to the competition (such as exhibitions, documentation, Internet, media work or other actions), the participant grants the organizer the publication rights for all media and types of use (including social media such as Instagram) free of charge in terms of space, time and content.
The participants cannot claim a usage fee for these usages. This applies in particular to photos taken on behalf and for the account of SDBI. Excluded from this is commercial advertising.
The award winners also agree to the publication of photos of themselves.
The participant expressly permits the organizer to pass on the image data of his submitted works as well as the photos taken on behalf of the SDBI to third parties (competition partners, agencies, media, service providers, printers) for publication in connection with the FASH.
The participants agree that the submitted photographs may be adapted to formats which are specified by online use or in the social media.
The participants agree to the publication of their first names and surnames in all named media.
The names of the participants are passed on to the media with the proviso that they are also mentioned in publications. The organizer cannot assume any liability towards the participant for this. The participant waives his right of copyright.

Prints in formats up to approx. 70 x 90 cm will be produced for the exhibition. For this reason, the photo finalists will request high-resolution data of the works in preparation for the exhibition. In the event of a category victory, the participants agree to provide this data in the best possible way.
The printouts made for the exhibitions via the SDBI will remain with the organizer after their intended use for the documentation of the award history. The participants have no claim to the publication of printouts of their work.

Each participant is responsible for all questions concerning utility model, design law, copyright law, trademark law or patent law. The participant must own the property rights and copyrights (all rights). Submissions that violate applicable law, in particular infringe criminal law, copyrights, trademark and other trademark rights, personal rights and other rights of third parties, may not be shown. The participant therefore assures that he/she holds all rights to the submitted collection (or photos) and the corresponding drawings, that these are not restricted and that the works are free of rights of third parties.  All outfits remain the property of the participants.
By registering for the competition, the participant accepts these conditions.

Right to personal image and property ownership
Above all, this means that the participant has obtained the consent of the persons depicted in the case of recognisable depiction of persons, unless the person(s) is/are merely an addition. In the case of a recognisable depiction of minors, the consent of the legal representative must also be obtained. In the case of minors over 14 years of age, the illustration and publication may not be made against the will of the minor, even with the consent of the legal representative. The participant affirms that he/she depicts buildings and land owned by third parties exclusively from publicly accessible locations, unless the owner has consented to the depiction and publication. Upon request, the organizer may request a copy of such written permission from the participant.
The participants are liable for all damages incurred by the organizer of the FASH and/or the publishing media due to the fact that the necessary consents of third parties have not been granted or other rights of third parties prevent the use of the work. The participant exempts the organizer and/or the publishing media from all claims, including claims for damages, legal prosecution, attorney and court costs, which third parties assert against the organizer and/or the publishing media due to the violation of their rights. He supports the organizer and/or the publishing media in the event of such a claim by third parties, in particular with the information necessary for a defense.

FASH 2019

The European Fashion Award FASH 2019 is open to design students and graduates and free of charge. The focus is on the sustainable support of young students and graduates in a very exclusive and interactive format.

Get Real

Social media has become the most important driving force for fashion. Despite all the positives of progress, digitization also raises new questions: How do we deal with an excess of information and exposure, pressure for standardization as far as self-censorship, exhibitionism and voyeurism, excessive positivity, showing off and provocation? What sort of impact do all these astonishingly similar images have on us? All this raises the fundamental questions of identity and therefore fashion once again. Who am I? Who do I want to be? Who should I be?

With the theme “Get Real”, the European Fashion Award FASH 2017 is looking for an unusual aesthetic. Fashion that is emotional, touching, mysterious and surprising. There is a demand to break free from the constraints of our time. A yearning for quiet, romanticism, poetry and colorful birds. A yearning for true joy rather than pure fun. Personal rather than perfect, fashion instead of bestsellers.

Jury

Otto Drögsler, Jury European Fashion Award - FASH 2017 Photo: © Paul Krehan / SDBI

A jury consisting of international design, industry, and media experts will select the award winners according to set criteria. The decision of the jury is final and cannot be contested in a court of law.

Members of the Jury FASH 2017:

Claudia Braun, Senior Manager Color & Trim, Mercedes-Benz. After completing her diploma in Textile Design at the “Staatlichen Akademie der Bildenden Künste Stuttgart“ (Stuttgart State Academy for Fine Arts), Claudia Braun began her career at Smart in the Color and Trim department. After eight years working for Porsche, in 2015 she started at Mercedes-Benz in the Color & Trim department and is currently responsible for the color and material design for the Mercedes-Benz (Car and Truck), Mercedes-Maybach, and Smart brands. www.mercedes-benz.com

Otto Drögsler, Creative Director Odeeh. Drögsler studied fashion design at the Hochschule für Angewandte Kunst (University of the Applied Arts) Vienna under masters Karl Lagerfeld and Jil Sander. In 1981, as one of three star pupils, he was awarded the Rencontre du Jeune Talent in St. Gallen. In 1982 he won first prize in Modeteam Wien and was awarded a scholarship in Paris. After having worked for Chloé, Rena Lange, and Escada he was as Design Director, together with Jörg Ehrlich, responsible for both the men’s and women’s collections by René Lezard from 1997 to 2008. In 2009 they launched their label called Odeeh. Otto Drögsler is responsible for the design, whereas Jörg Ehrlich handled the craftsmanship, the collection concept, the marketing, as well as the management of the company. www.odeeh.de

Joachim Schirrmacher brings worlds together as Creative Consultant: economy & design, Research and practice, visual experience and verbal impressions. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Director of the European Fashion Award FASH by SDBI.DE. www.schirrmacher.org

Thomas Steinbrück, Creative Director Reebok, Boston. After completing his studies at Studio Berçot and his Masters at the École de la Chambre Syndicale de la Couture Parisienne, he worked as an Assistant designer for Gianfranco Ferré, Christian Dior. In 2000 he was awarded the Moët & Chandon Designer Debut Award and his label began to be sold in over 50 shops worldwide including Bergdorf Goodman, and Saks 5th Avenue. He then went on to teach at the Parsons School of Design in New York. In the USA and Germany, he has worked as Creative Director for Kenneth Cole New York, Elie Saab, Porsche Design, and Liebeskind. www.reebok.com

Moderation: Helge Aszmoneit, Rat für Formgebung (German Design Council)

Making of

1 / 18 – Photo: © Bernhard Ludewig / SDBI

Change

1 / 19 – © Bernhard Ludewig / SDBI

Are we on the eve of a new era? Wars, conflicts and catastrophes are not the only issues that change the way we view our world. There is no question: Digitalisation and globalisation enhance and facilitate our life, yet they also have a fundamental impact on the world. Smartphones make every networking attempt of the past look like a simple prelude. The start-up culture, shareconomy, co-creation, crowdsourcing and swapping, as well as the disruptive business models of international investors have created a completely new kind of economy. Hardly any industry remains unaffected by this change, whether it is the media, infrastructure, hotel business, work processes, shopping and last, but not least, fashion.

There was no fashion industry in the early 1980s, yet each season a new, and often radical, fashion statement appeared on the scene. Today there is a lack of variety in the stores, despite an oversaturation of designers, concepts and brands on the market. Promising young designers seem to appear and die out like shooting stars. Has commerce choked creativity?

At the same time, the on-screen “wow” effect and the distinction thus generated in social networks seems to have become more important than the effect of the fashion on the body. Thanks to the plethora of new communication channels, the power of bloggers and street style photographers large labels are losing significance. The consumer’s appreciation is waning: apparel costs as much as a cup of coffee, and some consumers wear clothes for only half the amount of time spent to make them.

Yet fondness for mass-produced apparel is considered bad taste. Even the shopping mall full of chain stores promotes: “This isn’t mainstream. This is street style.”

The European Fashion Award FASH 2016 with the subject “Change” is searching for visions of a new era. How can fashion react to all these changes? Should there be more adaptation, subversive strategies, or should we dream completely new dreams? Who will ride the wave of change and claim the future?

Jury

1/16 – © Franziska Schrödinger / SDBI

Members of the Jury FASH 2016:

Margareta van den Bosch is as Creative Advisor responsible for the H&M Guest Collections with Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçon, Versace or Marni. After her degree at Beckman’s School of Design, she worked for the Swedish women’s wear companies, Bari and Milano, followed by jobs in Italy. She teaches at Beckman’s School of Design. From 1987 to 2008 she was as Head of Design co-responsbiel for the rise of the swedish Fashion Giant. www.hm.com

Antonio Cristaudo works for Pitti Immagine, the organizer of the world’s most important men’s fashion fair “Pitti Uomo” in Florence, since 1995. As “Global Marketing Development Manager” he is responsible for all events in Florence and Milan since 2008. His curiosity and passion have made Antonio Cristaudo one of the world’s most knowledgeable Expert of young designers, a “Head of Scouting”. Born in Southern Italy, he graduated in Law (Florence), Communication Sciences (Siena) and Fashion Management (Bologna). www.pittimmagine.com

Joel S. Horwitz, Designer, Berlin

Jutta Kraus founded 1999 the brand Bernhard Willhelm alongside its namesake in time to show a debut collection in Paris. The Bernhard Willhelm studio then moved from Antwerp to Paris in 2002, then to its current Los Angeles location in 2013, maintaining a satellite office in Paris. Besides developing the Bernhard Willhelm women and men’s collections and multiple licences, the company shows in art institutions, such as Los Angeles’ MOCA, which hosted a recent solo installation entitled Bernhard Willhelm 3000. Based in Paris, Jutta Kraus remains involved in the design of the collections, and oversees the management of the company. www.bernhard-willhelm.com

Sébastien Meunier was named Artistic Director of Ann Demeulemeester in 2013, having designed the men’s collection in-house since 2010. Hailing from Versailles, Meunier abandoned the study of law for fashion and his eponymous label, however an early affinity with Belgian design led to a decade at the right hand of Martin Margiela. His work fuses a seductive awareness of the body with moments of baroque finery and a raw touch. Today Meunier’s vision evolves the house of Ann Demeulemeester into the future with an intimate respect for its illustrious past. www.anndemeulemeester.be

Joachim Schirrmacher brings worlds together as Creative Consultant: economy & design, Research and practice, visual experience and verbal impressions. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Project Director of the European Fashion Award FASH by SDBI.DE. www.schirrmacher.org

Michael Sontag finished his fashion studies in 2009 with a degree as “Meisterschüler” at Weißensee Kunsthochschule Berlin. Since then, he presents his collections at Fashion Week Berlin. He won valuable prizes and is considered as an iconic fashion designer. His works have been presented in Rome, Jakarta, Shanghai, Singapore and Paris. Michael Sontag was invited for the “Salon Vogue” in Milan by Franca Sozzani and Anna Wintour as well as in Berlin by Christiane Arp. Michael Sontag lives and works in Berlin. www.michaelsontag.com

Franco P. Tettamanti earned a degree in medicine at the University of Switzerland and worked as an orthopaedic surgery assistant in his native Switzerland, before becoming an award winning photographer. He has studied cinematography and photography in New York, Paris and Zurich. He lives now in Paris where he is a well established photographer in the Parisian Haute Couture Fashion industry and working for clients such as Dior, Louis Vuitton, Akris, Vivienne Westwood, Universal Music, Madame Figaro and Prestige Magazine Hong Kong. Tettamanti published his atmospheric pictures in the book “Showtime”. www.francotettamanti.com

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Freedom

Childhood, sport, fashion, philosophy or politics – freedom has a lot of dimensions. It is the foundation of humanity and the heart of citizenship, whether you consider the French Revolution or East Germany’s Monday demonstrations under the motto “We are the People”. And yet, freedom is subject to the changing values and standards.

On one hand, just about everything is allowed these days, the multi-faceted character of life is obvious everywhere thanks to globalization. On the other hand, the many accomplishments of an open society and basic rights such as privacy are under discussion again. Digitalization is a particular challenge; its technologies develop faster than our culture. While it allows an increase in efficiency, economy and safety, it is often accompanied by increased scrutiny, uniformity and expected submission.

Freedom plays a special role in Berlin, the new home of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) , in short SDBI. Berlin was the capital of the Nazi and SED regimes, the Iron Curtain, yet also the place where the Berlin Wall fell and many social and artistic experiments have been held over the years.

The European Fashion Award FASH 2015 on the topic of “Freedom” is searching for fashion as an expression of attitude: social utopia, poetic symbol of protest, or escape from the everyday routine.

Jury

1/9 – © Franziska Schrödinger / SDBI

Members of the Jury FASH 2015 jury include:

Torsten Hochstetter, Global Creative Director, Puma
After completing his training as a fashion tailor Hochstetter studied fashion design at the Polimoda Institute in Florence. He began his career at S.Oliver in 1993, then joined Adidas, where, after periods in Japan and the USA, he became responsible for sport style design for the entire Adidas Group in the position of Creative Director. Hochstetter and his team have repeatedly been honored for their designs. Following his subsequent position as Creative Director for the US surfing brand O’Neill, he joined Puma in summer of 2013. He is fluent in German, English, Italian, Dutch and Japanese. www.puma.com

Dr. Adelheid Rasche is fashion and art historian. Since 1990 she has been chief curator of the “Sammlung Modebild – Lipperheidesche Kostümbibliothek” (Fashion Image Collection, Lipperheide Costume Library) at the National Museums in Berlin, the the world’s largest special library and graphic collection on the cultural history of clothing and fashion. Adelheid Rasche has curated numerous exhibitions and is the author of books and essays in the field. She is member of various juries and a freelance brand heritage consultant for fashion. www.smb.spk-berlin.de www.adelheid-rasche.de

Joachim Schirrmacher is a Creative Consultant in Berlin. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Project Director of the European Fashion Award FASH by SDBI.DE. www.schirrmacher.org

Application

Award ceremony European Fashion Award FASH 2019

The guest list is closed.

Monday, July 1st 2019, 5pm – 7pm
17.00 Admission and tour of the showroom
17.30 Award ceremony

Dress code: Joy for fashion!

Location
Hamburger Bahnhof – Museum for Contemporary Art – Berlin
Invalidenstrasse 50-51, 10557 Berlin, Germany
400 meters from the main station

Rhythm

1/30 — Preisträgerin Mai Duong bei den Vorbereitungen der Schau des European Fashion Awards FASH 2014 unter dem Thema Rhythmus. Foto: © Bernhard Ludewig / SDBI

Music and dancing, excitement and relaxation, fast fashion and slow fashion are some of the many facets of the theme “Rhythm” of the European Fashion Award FASH 2014. The advisory board of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) agreed to this rather broadly interpretable scope for the competition.
In addition, the advisory board and the board of directors decided to move the official award ceremony organized by the organization founded in Munich in 1978 to Berlin. “The European Fashion Award FASH continues to expand. An award presentation during the Berlin Fashion Week in January 2014 is not just a logical consequence, it is also the desire of a lot of students to present their projects in one of the world’s most exciting fashion capitals,” explained Tobias Gröber, Chairman of the Board of Directors.

The Winners – Category Students
1. Prize: Anna Schröder (Textile) and Kaur R. Hensel (Fashion)
• Burg Giebichenstein – University of Art and Design Halle (6th Semester)
• Collection “Sophisticated Grunge”
2. Prize: Mai Duong
• University of Applied Sciences Berlin (6th Semester)
• Streetwear Collection “With your feet in the air and your head on the ground”
2. Prize: Anna Laura Bach, Carolin Sprenger (Fashion) und Kevin Perlinger (Visual Communication)
• Pforzheim University (7th Semester)
• Sportswear Collection “Inbetween”

Award Winners – Category Graduates
1. Prize: Danny Reinke
• Fahmoda Academy for Fashion and Design Hanover.
• Women’s and Men’s Collection “MÖN 10”
2. Prize: Young Sun Ko
• University of the Arts Bremen (Diploma)
• Women’s and Men’s Collection “The Moon at Noon”
3. Prize: Simon Rudolf Richter
• University of Applied Sciences Berlin (Bachelor)
• Women’s Collection “Weißes Gold” (“White Gold”)

Briefing

1. Analysis 
The first part of the project to be submitted is to include an independent analysis of the selected perspective on the topic ‘Rhythm’. The jury statements reflect only a few of the many potential facets of the topic.

2. Concept
Develop your project based on the analysis. The design may be visionary, yet should suit the situation you developed in your analysis, meaning, it should be realistic in a progressive sense. We are looking for ambitious, independent and consistent designs.
Justify your selection in the documentation and explain the concept. This may be accomplished with the help of research using the appropriate publications, such as literature, essays or market studies. Analysis and concept are to be complemented by your own photos and sketches.

3. Design
Based on this validated concept, the third part of the project is the application of the results to create a collection consisting of a minimum of six outfits. Two complete outfits must be submitted for the jury meeting. You may include complementing accessories. You are free to choose whether your designs target men, women or both; the choice is dependent on the analysis. There is also no restriction on the selection of the season.

Jury

A jury consisting of international design, industry, and media experts selected the award winners according to set criteria.

Members of the Jury FASH 2014 jury include

Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm www.hm.com
“Rhythm of life: music, dance, movement, something that is not still or fixed.”

Stephan Meyer is Creative Director for the fashion magazine Harper’s Bazaar, Berlin. He is considered one of Germany’s best stylists. Prior work included magazines like GQ, Park Avenue or Architectural Digest. www.harpersbazaar.de

Dr. Adelheid Rasche, Director of Sammlung Modebild, Staatliche Museen zu Berlin (Fashion Image Collection, National Museums in Berlin)

www.ifskb.de/modebild www.adelheid-rasche.de
“Rhythm can be found in the beat of a heart, in music, in the fashion cycle spring/summer and fall/winter, in the linked concepts of day/night; full/empty; stress/relaxation; rise/decline – and in many more!”

Joachim Schirrmacher, Creative Consultant, Berlin
www.joachim-schirrmacher.de/en/
“Design challenges always lead me to look at everyday life. Rhythm initially brings to mind “ora et labora”, the time to work and the time to relax. I like the change of seasons, and how nature is continually transformed. And I think of looms that no longer just rattle but make a pretty loud noise.”

Michael Sontag, Designer, Berlin, www.michaelsontag.com
“The creation of a collection, with its repeating themes, harmonies and so own, follows a rhythm, similar to a piece of music.”

Robb Young, Fashion Journalist und Consultant, London, www.robbyoung.co.uk
“In my view, ‘rhythm’ is a very fitting theme for three reasons. On a personal level, we are all witnessing a metamorphosis in the pace and nature of our individual rhythms because of high-speed communication and the counter-culture movement of trying to slow down to find a balance. On a global level, the rhythm of human activity is also going through a very interesting period of change thanks to the rise of new centres of gravity like China and India and the increasing speed of our global transactions set against the backdrop of localism. Finally, for the new generation of fashion leaders, ‘rhythm’ is particularly interesting to explore because the fashion cycles that have been guiding our industry for decades and sometimes for centuries have been changing recently due to the rise of fast fashion, the reaction of slow fashion and sustainability issues.”

SEXes

Are men the new fashion victims? Are men afraid of beauty? How important is erotic capital to their style and their identity? Are fathers the new mothers? Does the classic guy have a future? In other words: what makes a man? And what does he look like?

The European Fashion Award FASH 2013 features this year’s theme “SEXes” and is looking for new images for men – which in turn reveal new images for women too.

Today there are many opportunities to be a woman, and much progress for men to live as homosexuals. Even heterosexual men must now decide on a role; whether to be macho, a wimp, a maternal figure or something entirely different. He often feels cornered; overwhelmed by contradicting demands. At the same time, the media talks about the new “femi man”, shows men as women on magazine covers, and men like Kanye West wear women’s fashions. Is this only an issue for Western societies? Or is it merely a topic for the media debate amongst themselves?

The current trends on catwalks and on the streets show that the structure of conventional masculinity is clearly changing and it is a change affecting men and women alike. At the same time, this dynamism can be seen as uncertainty for others who yearn for more stable roles for men and women.

The European Fashion Award FASH 2013, featuring the theme “SEXes”, is searching for the new role model for men – and women. What are the new options for our myriad identities? What perspective should we strive for? How can fashion combine aesthetic and erotic demands? What is an acceptable differentiation between male and female? Or is there one? What does desirable fashion look like for middleaged men and women, whose body is not always considered perfect according to the media?

Jury

Members of the FASH 2013 jury include:

Margareta van den Bosch, Creative Adviser, H & M Hennes & Mauritz, Stockholm

Marcel Herrig, Unicut Design Limited, Shenzhen, China

Dr. Adelheid Rasche, Director of Sammlung Modebild – Lipperheidesche Kostümbibliothek, Kunstbibliothek

Staatliche Museen zu Berlin (Lipperheide Costume Library, National Museums in Berlin)

Joachim Schirrmacher, Creative Consultant, Berlin

Michael Sontag, Designer, Berlin

Robb Young, Fashion Journalist and Consultant, London

Marcel Herrig works as a freelance designer, product developer and project manager in the active sports and fashion sector since 1988. In 2004 he moved his studio to Shenzhen/China. His company Unicut Design is responsible for the overall process from design to finished products for small and medium-sized busniesses. Brands like Adidas, Armani Exchange, Gonso, Marc O’Polo, Reebok, Speedo, Trespass or 4You are part of his customers portfolio. In 2012, he launches his own brand mh8 in the Chinese market. www.unicut-design.de

Adelheid Rasche is fashion and art historian. Since 1990 she has been chief curator of the “Sammlung Modebild – Lipperheidesche Kostümbibliothek” (Fashion Image Collection, Lipperheide Costume Library) at the National Museums in Berlin, the the world’s largest special library and graphic collection on the cultural history of clothing and fashion. Adelheid Rasche has curated numerous exhibitions and is the author of books and essays in the field. She is member of various juries and a freelance brand heritage consultant for fashion. www.smb.spk-berlin.de www.adelheid-rasche.de

Robb Young is a contributing fashion and luxury business journalist for the International Herald Tribune, the Financial Times,VOGUE.co.uk and other publications. He has also edited several fashion publications, written the critically-acclaimed book ‘Power Dressing’, participated in global conferences and currently acts as a strategic consultant for a variety of clients across the fashion and luxury goods sectors. Activities in Robb’s consulting remit range from brand development to marketing, publicity, R&D and strategic partnerships. Based in London, he has previously worked in all the major international fashion capitals and several emerging markets. www.robbyoung.co.uk

Active – Performance Sportswear

Sports invoke pure emotions: victory and loss, suffering, despair, euphoria, pain, or relief. Sports have seeped into almost all areas of life, even fashion, yet performance sportswear does not play a very significant role in fashion design schools. Performance sportswear offers appealing challenges with enormous potential for innovation. Each sports discipline has different motion profiles, values and identification factors with their own special code. Innovative materials and new manufacturing methods, often leading to a new kind of aesthetic, have a lot of impact. The challenge is increased even more by issues like ultra-light equipment, protection, specialized designs for women or seniors, or ecofriendly and society-appropriate apparel.

The European Fashion Award – FASH 2012 featuring the title “Active – Performance Sportswear” is looking for sportswear for competitive, endurance, training (exercise) or fitness sports (physical activity), combining the best possible function with an appropriate level of fashion, all wrapped up in meaningful and appropriate design. The selection of the sports discipline and skill level – professional or amateur – is the participant’s choice. Simple sportswear, meaning apparel with a sporty look, is not acceptable. Thanks to its complexity “Performance Sportswear” is a particularly interesting subject for inter-disciplinary projects or collaboration between different segments such as fashion and industrial design, yet also the garment technology sector, as well as textile and communication design.

Briefing

1. Analysis

The first part of the project to be submitted must include an independent analysis of the selected sports discipline. Participants shall fully identify on more than just a quantitative level what athletes want, aspire to and prefer. Required is an analysis of the sequence of motion and essential functions, an understanding of the specific culture of the selected sports, as well as a personal view – whether in the streets or in the locker rooms. Analysis results must be complemented and documented by photos taken by the student him/herself. Media such as blogs or fashion magazines are not acceptable. Secondly, the independent analysis shall be supported by research using appropriate publications such as market studies, books, or articles.

2. Concept

The next step is the establishment of the concept for a collection on the topic “Active – Performance Sportswear” based on the analysis. The organizers are looking for challenging designs; original and coherent; convincingly and innovatively combining function and fashion. They can be geared to the market, but should offer more than just a new trend. This requires a well-thought-out concept and planning, including the reflection of social, economic, cultural and political processes.

3. Design

Based on this established concept the third part of the project shall interpret the results in a collection of a minimum of four outfits. The designs shall include all layers of apparel; including undergarments (base or skin layer), warming or protective layer, depending on the selected sport. One completely finished outfit must be submitted to the jury. Award winners will be required to complete a second outfit for the photo shoot. You may select any sports discipline. Complementing accessories are permitted. Depending on the analysis, the participant may choose whether to design for professionals or amateurs, women or men. There is also no restriction on the selection of the season.

Jury 2012

Members of the 2012 Jury

Stefan Bogner, CEO Factor Product, Munich

Clemens Deilmann, Head of Design, Gore Bike Wear, Munich

Ivonne Fehn, Fashion Director, Süddeutsche Zeitung Magazin, Munich

Marcel Herrig, Unicut Design Limited, Shenzhen, China

Detlev Maaß, Divisional VP, Sport Scheck, Munich

Joachim Schirrmacher, Creative Consultant, Berlin

Awardees

The Winners Euroepan Fashion Award – FASH 2012

1st Prize
Kristina Mora and Alexander Brenk

Special Award Gore Bike Wear
Margarita Ruiz Velázquez

Special Mention
Hildemieke Vis

Special Mention
Jörn Wonneberger

Privacy

1 / 5 – Nervosität vor der Preisverleihung: Michael Court, Marieke-Sophie Schmidt, Birgit Brockbals, Selena Regenfelder, Andre Filipe Ferreira Amorim. Foto: © Fritz Beck/SDBI

Where does privacy begin, where does it end? The borders between intimacy and public life are fading thanks to our increasingly digitalized world. Thanks to mobile phones we are able to keep in close contact to our loved ones while traveling, or create private spaces with the help of music. At the same time these devices have become an electronic shackle – always accessible, always online. Privacy is also undermined by companies, countries, and social networking sites. An initial feeling of power is followed by helplessness, apprehension, and assimilation anxiety. The need for security and sanctuary increases. Can fashion act as a retreat – at home or on the go? Can it protect against observation from all angles and sources? Who knows me, who recognizes me, who has control over me? The European Fashion Award – FASH 2010 with the title “Privacy” is searching for answers to these questions.

Briefing

1. Analysis

The first part of the work to be submitted includes a personal analysis of today’s clothing styles. The focus is on the individual’s own point of view of styles found on the streets or in closets. Analysis results must be documented and supplemented by the entrants’ own photographs. Blogs and fashion magazines are not permitted. Later, in the second step, the independent analysis shall be supported by research using the appropriate publications such as market studies, books or articles.

2. Concept

The concept on the topic “Privacy” is to be based on the analysis. The designs must fulfill complex criteria, i.e., be original and coherent while geared to the market at the same time (which does not mean following trends). Consequently, you must identify your concept and planning for social, economic, cultural and political processes as well as reflect on them.

3. Design

Based on the established concept, the third part of the work shall interpret the results in a collection with a minimum of four outfits. Two outfits shall be submitted to the Jury Meeting. Award winners are required (after contact the project management) to produce two to four additional outfits at the latest by January 12, 2010 and bring them to the award presentation and exhibition in Munich.

You may select any segment (business, leisure or sports clothing) and genre. Accompanying accessories are permitted. Entrants may also choose between designing women’s wear, men’s wear or complete collections, appropriate to their analysis. There is also no restriction on the selection of the season.

Attention please!?

“Look – at – me!” Celebrities seek attention at almost any price by flaunting their blingbling. At the same time the Yellow Press’ “Selling over Stars” engendered a quota-oriented style dictatorship. It is very clear: glamour is in fashion.

In the old days anyone who wanted to be taken seriously acted reserved and respectable. These days the “Economy of Attention” increasingly dominates the fashion image. Charisma turned into commerce. Everything screams: buy me! The questions remain: What is beautiful? What makes people look god? What is the impact of fashion today? Is it about identity or status? Is it about sales, attention, or beauty? Are there any dreams and visions left? Does elegant simplicity or quiet grandeur have any significance? Can beauty provide comfort? The European Fashion Award – FASH 2011 is looking for answers to these questions under the title “Attention Please!?”.

Briefing

Phase 1: Analysis

Only in the second step will the student further corroborate his or her analysis by researching the appropriate publications such as market studies, books, articles or essays. In addition, the student shall define ‘fashion’ in his or her own words.

Part 2: Concept

The concept on the topic “Attention Please!?” is to be based on the analysis. The jury is looking for independent and consistent designs. They can be close to current market trends, yet should offer more than just a representation of the latest trends. To accomplish this, the student needs to reflect social and economic, as well as cultural and political processes.

Phase 3: Design

Based on this established concept the third phase of the competition includes the conversion of the results into a collection with a minimum of five outfits. Two complete outfits need to be submitted to the jury evaluation. The student may freely choose the segment (e.g. business, leisure or athletic apparel). Accompanying accessories are permitted. The participant may also select between womenswear, menswear, or complete collections, depending on the results of his/her analysis. There is no restriction as to seasonal apparel.

Winners Euroepan Fashion Award – FASH 2011

Category Students

1st Prize

Stephanie Höcker

2nd Prize

Ioana Ciolacu Miron

2nd Prize

Nina Kanitz

3rd Prize

Natalia Politowa and Marcella Sewella

Category Graduates

1st Prize

Annika Tutsch

2nd Prize

Alexandra Fenkner

3rd Prize

Julia Müller and Marcel Lunkwitz

Members of the 2011 Jury

Torsten Hochstetter, Creative Director O’Neill, Amsterdam

Marion Feldmann, Divison Head Womens Fashion, Otto, Hamburg

Ivonne Fehn, Fashion Director Süddeutsche Zeitung Magazine, Munich

Marcel Herrig, Unicut Design Office, Shenzen/China

Joachim Schirrmacher, Büro für strategische Kommunikation, Hamburg/Berlin

Dorothee Schumacher, Owner and Designer Schumacher, Mannheim

Briefing

Phase 1: Analysis

The first phase of the entry encompasses an independent analysis of today’s relationship with fashion. This means the student’s own point of view – whether in the streets or in the closet at home. The analysis results shall be documented and supplemented by the student’s own photographs. Media such as blogs or fashion magazines are not permissible. Only in the second step will the student further corroborate his or her analysis by researching the appropriate publications such as market studies, books, articles or essays. In addition, the student shall define ‘fashion’ in his or her own words.

Part 2: Concept

Phase 3: Design

European Fashion Award FASH 2023

Participants

Schedule

Task and Documents

Prizes

Jury

Re:Create Fashion

Schedule

Task and Documents

Evaluation Criteria

Jury

Terms

Call for Entries FASH 2021

Jury

Special Award Workwear Couture

Call for Entries FASH 2020

Special Award Workwear

Participants

Prizes

Evaluation Criteria

Scope for Entries

Jury

Special Award Fashion Photography

FASH 2019

Get Real

Jury

Making of

Change

Jury

Freedom

Jury

Application

Rhythm

Briefing

Jury

SEXes

Jury

Active – Performance Sportswear

Briefing

Jury 2012

Awardees

Privacy

Attention please!?

Briefing

Jury

News

Talents

Stiftung der DeutschenBekleidungsindustrie

German Fashion IndustryFoundation

Stiftung der Deutschen
Bekleidungsindustrie

German Fashion Industry
Foundation