FASH 2023 / 29. November 2023

European Fashion Award FASH 2023

Drei junge Talente wurden im Rahmen der ISPO Munich mit dem European Fashion Award FASH 2023 ausgezeichnet. Die Preisträgerin und Preisträger erhielten die begehrten Auszeichnungen am 29. November 2023 vor einem Fachpublikum aus Design, Lehre, Medien und der Münchner Kreativwirtschaft. Der FASH Award zählt international zu den wichtigsten Förderpreisen für Modestudierende. Der Preis wird von der gemeinnützigen Stiftung der Deutschen Bekleidungsindustrie, kurz SDBI getragen. Die 1978 gegründete SDBI ist die weltweit älteste Organisation zur Förderung von Modestudierenden.

Die Preisträger

1. Preis Studierende: Stefan Uhr, Hochschule für Technik und Wirtschaft Berlin
1.000 Euro Preisgeld
1. Preis: Bachelor: Niclas Hasemann, Hochschule Pforzheim, 

2.000 Euro Preisgeld
1. Preis: Master: Luting Chen, London College of Fashion,
2.000 Euro Preisgeld

Internationale Jury
Eine Jury aus international erfahrenen Expertinnen und Experten hat in zwei Runden anhand festgelegter Kriterien die Preisträgerin und Preisträger des European Fashion Award FASH 2023 ermittelt.  Dabei wurde deutlich, dass der starke Einbruch während der Pandemie überwunden ist und die Arbeiten wieder deutlich an Kraft gewonnen haben.

Die Mitglieder der Jury: 

Mela Bauer, Geschäftsführerin der Modeagentur Melagence

August Bard Bringéus, Gründer, Asket, Stockholm

Katherina Deeken, Geschäftsführerin DEEKEN HR

Joel Horwitz, Design Director, Fila Europe

Dr. Olaf Kranz, Leiter Kompetenzteam Kultur- und Kreativwirtschaft, München 

Joachim Schirrmacher, Creative Consultant

Mode mit Relevanz 

Mit der Rückkehr zum ursprünglichen Selbst setzten sich zwei Kollektionen auseinander.

Stefan Uhr will in seiner Studienarbeit „Atra Vena – An Image Rehearsal Therapy“ die Kontrolle über seine Träume und sein Leben zurückgewinnen, Niclas Hasemann plädiert in seiner Bachelorarbeit „Wunderheiler“ für mehr Empathie und Gemeinschaft in unserer Gesellschaft. Luting Chen hat in ihrer Masterarbeit ein Größensystem entwickelt, mit dem Kleidung flexibel an die sich verändernden Körpermaße von Männern unterschiedlichen Alters angepasst werden kann.

Stefan Uhr
1. Preis European Fashion Award – FASH 2023

Kategorie Studierende
5. Semester – Hochschule für Technik und Wirtschaft Berlin / Frauke Buschmeyer

mail@stefanuhr.com / @stefanuhr

Atra Vena – An Image Rehearsal Therapy

Stefan Uhr hat sich in seinen bisherigen Kollektionen mit der Rückkehr zum ursprünglichen Selbst beschäftigt. So auch in der Kollektion „Atra Vena – An Image Rehearsal Therapy“. 

Die Kollektion verarbeitet die Angst, dass aufgrund einer Fettstoffwechselerkrankung die Adern nach und nach verstopfen und das Herz eines Tages aufhört zu schlagen. Mit der „Imagery Rehearsal Therapy“ werden die für den Träumenden belastenden Szenen bewusst wahrgenommen, gestrichen und durch Positives ersetzt. Im Fall von Stefan Uhr dient die Umsetzung in Textilien dazu, dem Träumenden die Angst zu nehmen und die Kontrolle über seine Träume und sein Leben zurückzugewinnen.

Niclas Hasemann
1. Preis European Fashion Award – FASH 2023
Kategorie Bachelor
Hochschule Pforzheim / Prof. Johann Stockhammer
niclas-hasemann@gmx.de / @nic.hase.nic

Wunderheiler
Inspiriert vom Werk der Philosophin Simone Weil erkunden die Kollektion und der Film „Wunderheiler“ die Begriffe Rationalität, Spiritualität und die Räume dazwischen. Das Projekt ist eine sanfte Einladung, sich auf vielfältigere Formen des Wissens einzulassen. Die Akzeptanz der eigenen Fehlbarkeit ist ein erster Schritt auf dem Weg zu mehr Empathie und Gemeinschaft – Voraussetzungen für die Heilung der individuellen und gesellschaftlichen Krankheiten unserer Zeit. Schließlich hängt die Menschlichkeit eines jeden von der Menschlichkeit der anderen ab. Handwerkliche Techniken wie Handweben, Drucken oder die traditionelle Färbemethode Kakishibu werden behutsam eingesetzt und geben Impulse, sich auf das Ungewisse einzulassen.

Luting Chen
1. Preis European Fashion Award – FASH 2023
Kategorie Master
Master – London College of Fashion / Darren Cabon
lutingchen0322@gmail.com  / @lutin.chen

Timeless
Luting Chen hat ein neues flexibles Größensystem für Männermode entwickelt. Damit kann ein Kleidungsstück flexibel an die sich verändernden Körpermaße von Männern unterschiedlichen Alters angepasst werden. Ziel ist es, die Mode inklusiver und nachhaltiger zu machen, ihre Lebensdauer zu verlängern und die Abfallmenge in der Modeindustrie aufgrund falscher Größen zu reduzieren.
Grundlage sind Studien über die Entwicklung der Körperform und der Fettverteilung bei Männern im Alter von 25 bis 84 Jahren. Insbesondere der Brust- und Taillenumfang von Männern So variiert je nach Alter erheblich. Für die wichtigsten Kategorien der Herrenbekleidung wie Anzüge, Hosen und Hemden werden Lösungen wie Falten und Abnäher oder Hosen mit verstellbarem Bund vorgeschlagen.

Der European Fashion Award FASH
Der European Fashion Award FASH zählt zu den international bedeutendsten Förderpreisen für Modestudierende. Sein Ziel ist es, den Designnachwuchs zu fördern und an Wirtschaft und Industrie heranzuführen. Ausgelobt wird der European Fashion Award FASH von der gemeinnützigen Stiftung der Deutschen Bekleidungsindustrie, kurz SDBI. Die 1978 gegründete SDBI ist die weltweit älteste Organisation zur Förderung von Modestudenten.

Partner – Von Designern für Designer

Der European Fashion Award FASH wird getragen von der Messe München, ISPO Munich. Weitere Partner sind Formes (Mannequins) und Die Gastfreundin (Catering).

Vor allem aber lebt der FASH von privatem Engagement: sei es in der Jury, in der Organisation oder durch großzügige Spenden. So wird der Nachwuchspreis für junge Kreative maßgeblich von erfahrenen Kreativen getragen.

Medienkontakt

Joachim Schirrmacher
European Fashion Award FASH

Direktor/Vorsitzender des Beirats SBDI 

+49 30 544 850 60
schirrmacher@sdbi.de

FASH 2023 / 24. May 2023

European Fashion Award FASH 2023

The European Fashion Award FASH 2023 returns to the foundation’s headquarters in Munich, where it was established in 1978 and awarded until 2013.
The deadline for applications is now mid-July, the award ceremony will take place at the end of November at ISPO Munich, which has been the major supporter of the work of the European Fashion Award FASH since 2004. More

FASH 2022 / 8. September 2022

Viola Schmidt

1st Prize
European Fashion Award – FASH 2022
Category Undergraduates
Portfolio The “Bad/ bed story” collection is based on material experiments with knitwear, lace, old bed sheets, glue and ruffle techniques. It is inspired by dancing in the club, going home and arriving in one’s own bed. Graffiti stands for possible harassment. The white dress with red graffiti was made on a hand knitting machine and manipulated with glue. The pure white dress can be adjusted by straps.
Inspired by the circus, where the line between reality and illusion blurs, the six outfits “Dreamers Circus” were designed. This contrast is represented by the play of narrow and wide shapes as well as various materials. The dark blazer, for example, is made from deadstock and was accentuated with pink textile paint as well as a playful and detachable ruffle.
Our times are marked by climate change, consumption, covid and other crises. In order to find solutions, a hopeful view of the future is necessary to perceive the scope for action. The women- and menswear collection “Transparent Response” plays with the idea of clarity and uncertainty. It is a reminder to actively shape the future and that for this we need more transparency in the fashion industry to enable more conscious consumption.
Collection

Jury’s appraisal
 Viola Schmidt impresses with a purposeful creativity and a good limitation of ideas. Despite diverse inspirations and her wide range of excellently implemented techniques, she achieves a very coherent overall picture. Her qualification as a master tailor is evident in the very accurate craftsmanship and the coherent fits. Her beautiful portfolio is very neatly presented and easy to follow, making you want to see more of her work. Qualities that are much needed in the fashion industry.
Member of the jury Mela Bauer, Managing Director Fashionagency Melagence
Education 4th Semester, Hochschule Reutlingen (Reutlingen University), Annika Klaas
Prize 1,500 euros prize money, Singer Heavy Duty 4423 sewing machine
Contact violanaomi@t-online.de / @violanaomischmidt
Download Web: www.sdbi.de/download/2022-Viola-Schmidt-web.zip
Print: www.sdbi.de/download/2022-Viola-Schmidt-print.zip

FASH 2022 / 8. September 2022

Idan Yoav

1st Prize
European Fashion Award – FASH 2022
Category Bachelor
Nomads for Love The costume collection “Nomads for Love” is inspired by a variety of cultural influences. The main subject of the collection is focusing on nomadism and belonging. Festival culture and the practical utilities of camping are reflected in the choice of material, and the upcycling of tarpaulins and sleeping bags. The collection is a fictional traditional costume, designed for a queer nomadic tribe: “Nomads for Love”!
Applying the idea of ‚Queering Tradition’, queer does not only define sexual preferences but also refers to the distinction of norms in favour of diversity. Traditional elements and symbols are transformed to create new visual statements and perceptions of the costumes. The printed and embroidered ornaments play a special role in the five outfits as they are drawing from the designers own personal history. Elements from Greek antiquity, traditional handicrafts from the Jewish-Kurdish and Polish traditions meet. Modern influences have come from artists Judy Chicago and Keith Haring. The ornaments appear floral, but a closer inspection reveals a mix of queer sexual practices.
Collection

Jury’s appraisal
 Idan Yoav excels with an expressive costume design that convincingly combines tradition and modernity, as well as radiating an overflowing lust for life. The very independent silhouettes work well, the quilts and embroideries are of very high quality. In keeping with his career and training as an artist, professional dancer and fashion designer in Tel Aviv, Jerusalem, Paris, London and Berlin, Idan Yoav is able to virtuously combine a wide variety of influences into a coherent and mature artistic achievement and also justify it.
Member of the jury Joachim Schirrmacher, Creative Consultant
Education Bachelor – Kunsthochschule Berlin-Weißensee, Prof. Doreen Schulz, Prof. Clara Leskovar
Prize 1,500 euros prize money, Singer Heavy Duty 4423 sewing machine
Contact idanyoav@hotmail.com / @Idan.Style
Download Bis zur Bereitstellung der Bilder zum Download bitte unter mail@sdbi.de
anfragen. Vielen Dank!
Web: www.sdbi.de/download/2022-Idan-Yoav-web.zip
Print: www.sdbi.de/download/2022-Idan-Yoav-print.zip

FASH 2022 / 8. September 2022

Lihi Mendel

2nd Prize
European Fashion Award – FASH 2022
Category Bachelor
The Space The collection “The Space” investigates the term “Pre-Israeli Orientalism” and explores the complexity of Orientalism as it developed among the Zionist immigrants in Palestine at the beginning of the 20th century. The visual inspiration came from photographs by Abraham Soskin showing Jewish families in traditional Palestinian dress. They speak of the longing to assimilate with the East and to attain authentic, indigenous roots. The silhouettes are hybrids between East and West: traditional Palestinian and Western dresses. In their constructed form, they are flat and change their dynamic when worn. The silk and denim fabrics were printed. The technique of the cynaotype was used for this, at the time one of the first methods of developing photographs. The prints show wheat, oats, and eucalyptus in harmony with the local landscape. Eucalyptus was brought to Palestine from Europe by the Zionists to dry out the swamps.
Collection

Jury’s appraisal
 Lihi Mendel has designed very beautiful and well-developed silhouettes. The grass prints are convincing with their good colour feeling and have been excellently realised on different fabric qualities. The result is fashion of high desirability that can be worn for many years. The simple yet strong portfolio portions the mood photos well and makes you want to see the designs in real.
Member of the jury Arne Eberle, Arne Eberle press + sales und publisher ΠMagazine
Education Bachelor, Kunsthochschule Berlin-Weißensee, Prof. Heike Selmer
Prize 1,700 euros prize money, Singer Heavy Duty 4423 sewing machine
Contact mendel.lihi@gmail.com / @LihiMendel
Download Web: www.sdbi.de/download/2022-Lihi-Mendel-web.zip
Print: www.sdbi.de/download/2022-Lihi-Mendel-print.zip

Announcement FASH 2022 / 16. May 2022

European Fashion Award FASH 2022

New fashion from old clothes. That, in short, is the task for the European Fashion Award FASH 2022, whose topic is ‘Re:Create Fashion’. For the first time, it is not seeking out new fashion designs; instead, the aim is to produce a new creative look out of old garments. The competition is open to exceptionally gifted students across the whole of Europe and carries prizes to the value of €5000. It is in line with the textile strategy of the European Commission. More

Sustainable fashion analysis / 16. May 2022

A downward spiral, not a circle

Sustainable, fair fashion has been the subject of intense discussion for decades. Everyone is talking about the circular economy and many fashion companies have announced sustainability projects. The reality, though, is more than disappointing. The European Commission now wants to drive fashion towards sustainability with a comprehensive textile strategy.

An analysis by Joachim Schirrmacher More

FASH 2019 – Finalist / 5. July 2021

European Fashion Award FASH presented at Frankfurt Fashion Week

European Fashion Award FASH presented at Frankfurt Fashion Week
More

FASH 2021 / 5. July 2021

Aylin Tomta

1st Prize
European Fashion Award – FASH 2021
Hylemorph Identities are fluid moments. The starting point for this final project is Aristotle’s question of how ‘becoming’ is possible in the sense of creation and change. He believed that ‘being’ is created from a compound of form (‘morphe’) and matter (‘hyle’). The collection “Hylemorph” questions the stereotypes and boundaries of gender identities, that is, gender as a social and cultural construct. The strength of fashion lies in its ability to shift meanings. Rather than just man and woman, it offers a diversity of gender identities. With its help, it is possible to cross boundaries in one’s self-expression and explore different nuances. It is a highly relevant everyday form of “doing gender”. And therein lies its queer potential. It has the ability to change our thinking and thus also our society.The starting point for this 20-piece gender-fluid menswear collection are the archetypes of classic men’s fashion and haute couture. In a move to create new forms for suits, culottes, shirts, polo shirts, blousons, coats and trenchcoats, the classic silhouettes are dissolved and implied only by seams, stratified or printed, whilst sections are inserted in pattern pieces. This experiment with the spatial impact of clothing paves the way for completely new perceptions.
Collection

Jury’s appraisal
 Aylin Tomta has delved into the depths of pattern design to create perfectly crafted and sculpted garments with new details, individual fashion statements and sophistication: stylish, chic and cool! A powerful collection that is full of poetry. It invites the eye to linger and speaks to our emotions. Her exaggerated fashion overcomes tradition to conjure up a completely new and modern male image that is masculine without appearing affected or sliding into crossdressing. Although these are showpieces, they make the wearer feel comfortable and look good. The examination of gender as a social construct is at the heart of this work. Her understanding of fashion moves beyond heteronormative ideas where fashion is all about sexual, that is, heterosexual seduction. The documentation of the creative process and the fashion photos are among the best. It is very rare to encounter such a mature and on-point final project. It is also very pleasing and impressive to see how this extremely talented designer has evolved since winning the European Fashion Award FASH 2017. Again, this is very rare. Paris is calling! Member of the jury Carl Tillessen (Chefanalyst, Deutsches Mode-Institut)
Education Masters – FH Bielefeld University of Applied Sciences, Prof. Meiken Rau
Prize EUR 2,000
Contact aylin.tomta@googlemail.com / https://werkschau.gestaltung-bielefeld.de/hylemorph
Download Web: www.sdbi.de/download/2021-Aylin-Tomta-web.zip
Print: www.sdbi.de/download/2021-Aylin-Tomta-print.zip

FASH 2021 / 5. July 2021

Lars Witkowski

1st Prize
European Fashion Award – FASH 2021
Category Students
Oddity 1400
The 14th century “Golden Panel” from the Benedictine Abbey of Lüneburg has been restored to its former glory and has been on display at the Landesmuseum Niedersachsen since 2019. It is the starting point for the summer collection “Oddity 1400”. The interior of the “Golden Panel” conceals 23 miracle chambers which were once filled with precious relics and treasures made from rubies, emeralds and pearls, exotic silk fabrics and scriptures.The thistle in the altarpiece symbolises Mary’s milk and is said to have healing powers. This is the source of the digital print that characterises the collection. The green is derived from the representations of nature, the cobalt blue, red and white from the robes depicted on the altarpiece. The elongated silhouettes display layering with a kaftan shirt, dress, trousers and a coverall, made from organic cotton fabrics and jersey. They draw their inspiration from the vestments on the “Golden Panel” and are gender neutral.
Collection

Jury’s appraisal Lars Witkowski has successfully and convincingly translated his inspiration from the 14th century “Golden Panel” into a modern collection. It meets the current need for smart, relaxed fashion that hovers between the chic and the casual. This project interprets robes as traditional garments and in doing so, offers a stylish alternative on the hotter days of summer. The styling is just as compelling.

Member of the jury Kerstin Strauss, Creative Director, Strauss
Education 10th semester – Hochschule Hannover, University of Applied Sciences and Arts, Prof. Martina Glomb
Prize EUR 1,00
Contact lars.witkowski@gmx.de / @_Lars_Witkowski
Download Web: www.sdbi.de/download/2021-Lars-Witkowski-web
Print: www.sdbi.de/download/2021-Lars-Witkowski-print.zip

FASH 2021 / 5. July 2021

Helena Wieser

1st Prize
European Fashion Award – FASH 2021
Category Bachelor
Wollust Itchy and fluffy, dominance and subjugation. The collection “Wollust” explores the wool fetish of men and women and transforms selected inclinations into an aesthetic that also appeals to the general public. The “Woolies’” predilection for corsets, balaclavas, bondage, cable stitch, rib knits and specific colours have been translated into six outfits. In line with the fetish, the outfits are knitted in mohair, lambswool and alpaca yarns. Metal rings are a reference to the practices of bondage and S&M. The garments are all fully fashioned and are therefore made without waste, either on a manual knitting machine or by hand.
Collection

Jury statement The renewal of fashion is often rooted in the underground scene. Take, for example, Gaultier’s bra for Madonna or Claudia Skoda, who in the 1970s put the sexy into knitwear, and whose work can be admired in the “dressed to thrill” exhibition at Berlin’s Kulturforum. In this instance, the “Woolies” have a fetish for wool. Helena Wieser’s examination of knitwear is genuinely new and provides an important stimulus for a genre that is all too often bogged down by tradition. Knitwear is no longer just warm but is also light and fashionable. The onlooker feels compelled to hold, touch and feel these garments. This collection is nothing short of inspiring and whets the appetite for fashion. No collection can be expected to do more than that.
Member of the jury Joel Horwitz, Design Director, Fila Europe
Education Masters – Burg Giebichenstein University of Art and Design Halle / Prof. Lars Paschke
Prize EUR  2,000
Contact helenawieser@gmail.com / @helenawieser_
Download Web: www.sdbi.de/download/2021-Helena-Wieser-web.zip
Print: www.sdbi.de/download/2021-Helena-Wieser-print.zip

FASH 2020 / 5. July 2021

Carla Renée Loose

1st Prize
European Fashion Award – FASH 2020
Category Students
Es war alles Gegenwart, die Zukunft fand ausschließlich in Science Fiction statt

(It was all present, the future took place solely in science fiction)

 In today’s society, the glorification of youth is all around us. It is a symbol of success and efficiency, dynamism and high performance. In a life filled with routine and self-control, we yearn to feel alive again and have a strong desire for youthful passion and emotionality and for living in the moment. And yet, rather than upholding this youthful curiosity and spirit, it is usually reduced to the superficial by the world of mass media and advertising. The inner striving for freedom and authenticity is suppressed by the desire for a security that does not exist; emotions are replaced by consumption. As a consequence, we increasingly move away from who we really are. We convince ourselves that it is better not to have regrets than to feel too much. A conversation around this contradiction barely takes place, culminating in in a lack of critical expression and protest. As a result, we experience conformity rather than enthusiasm, imitation rather than the genuine, laziness rather than originality – all of which are diametrically opposed to our incessant longing for youthful exuberance. If we maintain an unbiased youthful outlook, listen to our desire to savour the here and now and think, feel, and act intuitively, we can preserve our freedoms without losing sight of who we are and without relinquishing our powers of self-determination. We can acknowledge that current norms, ideals and conventions are not the only option, and we can start carving out new alternatives and shaping our future.

The womenswear collection “Es war alles Gegenwart, die Zukunft fand ausschließlich in Science Fiction statt” visualises youthful emotionality, impulsiveness, euphoria and contradiction. Contrasting colours, shapes and materials, volumes and depths, transparency and opulence characterise this collection of experimental textile and knitted designs.
Collection

Jury’s appraisal Carla Renée Loose has clear conceptual and creative strengths. Her profound, on-point, and cleverly articulated analysis of the glorification of youth is compelling and provides some important answers for society. This is also because her work is founded on her research of classical literature, which has become quite a rarity. In doing so, she has created a theoretical work that merits its own reward. Her artistic illustrations display her creative prowess in a modern guise. She takes hold of our roots and carries them into the present day, creating distinctive clothing that women like to wear; clothing that is coupled with a youthfulness embedded in the here and now.
Member of the jury Joachim Schirrmacher, Creative Consultant
Education Bachelor – HTW University of Applied Sciences Berlin, Prof. Anke Schlöder
Master – Kunsthochschule Berlin Weißensee / Prof. Patrick Rietz
Prize EUR 2,000
Contact carla.loose@outlook.de / @carlarenee_
Download Web: www.sdbi.de/download/2021-Carla-Loose-web.zip
Print: www.sdbi.de/download/2021-Carla-Loose-print.zip

FASH 2020 / 5. July 2021

Erato Fotopoulos

1st Prize
European Fashion Award – FASH 2020
Category Bachelor
[fi:] The collection [fi:] is an interpretation of the philosophical concept of fluidity. Philosopher Heraclitus coined the term “panta rhei” which describes life as a river: Being is becoming and becoming is being. Age-old definitions become blurred, familiar forms melt away.Archetypes derived from the looks of Acid jazz bands and their freely flowing music, such as Digable Planets, Galliano, and Brand New Heavies, form the foundation of the “static” element of each outfit. This is complemented with a fluid, transformable aspect in which the volumes along the straps can be shifted freely around the body. There is no right or wrong. The clear texture of a classical tartan (digital print on cotton) is distorted by reflective foil or alienated by random bleaching. With the garments in constant motion, the tartan pattern loses its texture and becomes blurred. The thermochromic colour (screen print) reacts to body temperature, changing from petrol when low to neon green as it rises. Depending on the wearer and situation, the colours thus also become fluid.
Collection

Jury’s appraisal Erato Fotopoulos creates something that is only rarely achieved: she combines sportswear with the sophistication of fashion. As she experiments with volume and bold prints, she balances the casual with the chic and does so with such virtuosity that it feels entirely natural. Speaking to the emotions, the garments are photogenic and make the wearer feel modern and cool. They are as pleasant and comfortable as pyjamas, yet the wearer looks and feels well dressed. An art reminiscent of designer Haider Ackermann.

Finally, she overcomes gender boundaries without seeming insincere. Despite the sophistication, pieces such as the T-shirts certainly have commercial appeal. A look that is full of personality and is perfectly in tune with lockdowns, loungewear and the urgent need for casual clothing that incorporates new details, individual fashion statements, and sophistication. From the distinctive idea to the outstanding documentation and the innovative cuts, this is an excellent piece of work!  A great talent with huge potential in a strong cohort.
Member of the jury Kristian Schuller, Photographer, Berlin/New York
Education Bachelor – FH Bielefeld University of Applied Sciences / Prof. Meiken Rau
Prize EUR 2,000
Contact
Download Web: www.sdbi.de/download/2021-Erato-Fotopoulos-web.zip
Print: www.sdbi.de/download/2021-Erato-Fotopoulos-print.zip

FASH 2020 / 5. July 2021

Margarita Rozhkova

1st Prize
European Fashion Award – FASH 2020
Category Students
Moiré Physique The collection Moiré Physique explores how a moiré look can be achieved through light and shade, and how digital moiré can potentially serve as camouflage in an age of constant surveillance and threatened privacy. The moiré effect is created by the machine-knitting, weaving and screen printing of Georgette, cotton, and viscose. Two similar screens are overlaid for the moiré, whilst the women’s fashion of the mid-19th century is transferred onto the silhouette of menswear.
Collection

Jury’s appraisal Margarita Rozhkova is a virtuoso of materials, creating a small sensation with each and every one, be it knitted, Georgette or mohair. A distinctive, powerful project displaying excellent technical ability and expressing the exceptional maturity of Margarita Rozhkova who already has an MA in American Studies as well as plenty of experience in the working world.
Member of the jury Jenny Capitain, among others Fashion Director Vogue US
Education 6th semester – College of Fine Arts in Berlin / Gast-Prof. Franziska Schreiber, Prof. Lars Paschke
Prize EUR 1,000
Contact margarita.rozhkowa@gmail.com / www.margaritarozhkowa.org
Download Web: www.sdbi.de/download/2021-Margarita-Rozhkova-web.zip
Print: www.sdbi.de/download/2021-Margarita-Rozhkova-print.zip

FASH 2020 / 30. March 2020

European Fashion Award FASH 2020

As a small sign of hope and trust in the power of creativity, the European Fashion Award FASH will also be presented this year. There are, of course, more important tasks at the moment. This is why we cordially invite those who have the time to participate in FASH 2020. In this way, we will be enabled to honour the works created last year and to have an exchange take place.
If necessary, the announcements and events will be adapted to the needs of the pandemic, even if we will have to resort to a purely digital realization in the end.

More

FASH 2019 / 1. July 2019

European Fashion Award FASH 2019 presented at Berlin Fashion Week

At the beginning of Berlin Fashion Week, four young talents were honoured with the European Fashion Award FASH 2019 in front of 200 guests in the Hamburger Bahnhof – Museum für Gegenwart – Berlin (Museum for Contemporay Art). The award is one of the most important international prizes for fashion students. Together with the Kunstbibliothek of the Staatliche Museen zu Berlin (Art Library of the National Museums in Berlin), a special award for fashion photography was awarded for the first time.
FASH brings talents and experts together at eye level. Being among the finalists already offers numerous advantages. Before the award ceremony, they experienced two days of intensive exchange and networking. More

FASH 2019 – Finalist / 14. June 2019

Finalists FASH 2019

The finalists of the European Fashion Award FASH 2019 with the special award for fashion photography have been selected. The prizes will be awarded on July 1st, 2019 in the Hamburger Bahnhof – Museum für Gegenwart – Berlin (Museum for Centopary Art).
 More

FASH 2019 Photo / 8. May 2019

Special Award Fashion Photography

The European Fashion Award FASH, in cooperation with the Kunstbibliothek of the Staatliche Museen zu Berlin (Art Library of the National Museums in Berlin), announces the special award European Fashion Award FASH 2019 – Photo. We are looking for fashion photographs of the highest artistic and technical standards that reflect our time with expressive images.
Students of photography from the 4th semester onwards from all over Europe can apply. More

FASH 2019 – Fashion Photography / 7. May 2019

The power of ideas

Franco P. Tettamanti photographed the collections of the winners of the European Fashion Award FASH from 2015 to 2017. FASH Director Joachim Schirrmacher spoke with him about the human element in fashion, concise images with an emotional impact, and how he was discovered on the street by Mario Testino.


 More

FASH 2017 / 16. June 2018

The European Fashion Award FASH 2018

The European Fashion Award FASH took place with a new concept this year, as a reaction to the fundamentally changed study regulations, a new generation and the vitalchanges in the fashion industry. More

FASH 2018 / 16. June 2018

The Partners of the European Fashion Award FASH 2018

The European Fashion Award FASH is supported by Messe München, ISPO Munich. Additional partners are BRLO (Craft Beer), Carroux Caffee, Hering Berlin (trophies), pieperconcept (hangers), Pentherformes Group (mannequins), Raw Studios (location), Vitra (furniture) and Die Gasttfreundin (catering).
The award was also supported by the experts: Katherina Deeken, Managing Director deeken HR; Heiko Desens, Creative Director Sport Style, Puma; Juergen Gessler, Managing Director Strenesse; Gregor Hohenberg, fashion photographer (Achtung, Elle, GQ, Vogue); Joel Horwitz, Senior Designer (Adidas, J. Lindeberg, zLabels); Kristian Sidenius Lenz, Head of HR, Closed; Stephan Meyer, Style Director (AD – Architectural Digest, Harper’s Bazaar, Icon, GQ); Eric Maj Potocnik, make-up artist; Sandra Semburg, Streetstyle photographer (P&C, Veronika Heilbrunner, Vogue Paris, Zara); Joachim Schirrmacher, Creative Consultant; Adrian Sommerauer, Senior Designer Dorothee Schumacher; Andrea Unterberger, Head of the Design Studio, Akris and Emma Marita Westergaard, Senior Designer (Adidas, Jack & Jones, zLabels).

Download
Web: www.sdbi.de/download/partner-web.zip
Print: www.sdbi.de/download/partner-print.zip

Media Release / 25. May 2018

Finalists of the European Fashion Award FASH 2018

The finalists for the European Fashion Award FASH 2018 have been selected. The prizes will be awarded on June 16, 2018. Attendance at the award ceremony is by invitation only. More

(Deutsch) FASH 2018 / 18. April 2018

New concept – European Fashion Award FASH 2018

Networking, feedback and the exchange with the jury will be will be from this year on the focus of the worldwide European Fashion Award FASH. FASH is one of the most important international awards for fashion students. The Deadline for applications is May 10th, 2018. More

FASH 2017 / 3. July 2017

The European Fashion Award FASH 2017

At the start of the Berlin Fashion Week, the European Fashion Award FASH 2017 was given to six young designers. The awards, valued 200,000 euro in total were handed over inside the stunning basilica of the Bode-Museum, which is a UNESCO World Heritage site. More

Fash 2017 / 3. July 2017

The Guest at the European Fashion Award FASH 2017

Fash 2017 / 3. July 2017

The Partners of the European Fashion Award FASH 2017

The European Fashion Award FASH is supported by Messe München, the Confederation of the German Textile and Fashion Industry, and WallDecaux. Additional European Fashion Award FASH 2017 partners: National Museums Berlin, German Academic Exchange Service (DAAD), German Design Council, Joachim Schirrmacher (creative consultant), Franco P Tettamanti (fashion photography), Bueronardin (graphic design), Arne Eberle (Public Relations), Pentherformes Group (mannequins), Wedo Sales (info displays), Strenesse (apparel), Hering Berlin (trophies), Vitra (furniture), Harp (consultancy), La Maison (consultancy), NH Collection Berlin Friedrichstrasse (hotel), Die Gastfreundin (catering), and VDP. Die Prädikatsweingüter.

FASH 2017 / 3. July 2017

Now is the time to come together

Honorific Speech at the European Fashion Award FASH 2017 by Minister of State for Europe Michael Roth MdB

More

The Portfolio – FASH 2017 Mentoring Day / 29. June 2017

The Core of Your Job Application

Your portfolio is just as vital to a job application as your CV. We asked the fashion professionals for their top 10 portfolio tips.  More

FASH 2017 / 9. June 2017

The Winners of the European Fashion Award FASH 2017

The winners of the European Fashion Award FASH 2017 have now been selected. The awards will be announced during a ceremony at Berlin’s Bode Museum on July 3, 2017, the day before the Berlin Fashion Week. The honorific speech will be given by the German Minister of State for Europe at the Federal Foreign Office Michael Roth. Attendance at the award ceremony is by invitation only.
 More

Future / 16. January 2017

Fashion made by you – digitalization in the world of fashion

A digital revolution is beginning in the world of fashion. The time from order to delivery of customized fashion is set to be as little as five hours in future, instead of three months: New technologies and materials are producing innovative designs. Berlin has an opportunity to pave the way for fashion in the 21st century. More

FASH 2016 / 27. June 2016

European Fashion Award FASH 2016 Awarded to Seven Promising Young Designers

At the start of Berlin Fashion Week, seven promising young designers were awarded the European Fashion Award FASH 2016. The awards, valued at EUR 200,000 in total, were presented in front of 250 guests on Monday evening by the non-profit organization SDBI –Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation). The ceremony took place in the impressive halls of Berlin’s Neues Museum, part of the Museum Island UNESCO World Heritage Site.

Shaping Change
Visions for a new era formed the focus of the European Fashion Award FASH 2016’s theme, “Change”. Digital transformation is currently bringing fundamental change to the way fashion is sold, presented, and designed. Online shopping, live streams and Instagram have changed everything. The seven winners of the European Fashion Award FASH 2016 are shaping this change. From demonstrating the potential of purely industrial production to entirely new approaches to sustainable fashion: The creative and technical abilities of the award winners are impressive, and the creative output is fascinating. The award-winning projects focus on concepts exploring fashion’s potential, and have more in common with concept cars than clothing for everyday wear.   More

FASH 2016 / 27. June 2016

Welcoming remarks from Brigitte Zypries, Parliamentary State Secretary for the Federal Minister for Economic Affairs and Energy

The European Fashion Award FASH is one of the most important international awards for upcoming talent. It is exceptional, because rather than being a marketing tool for companies, products or locations, it focuses on giving support to students. More

FASH 2016 / 27. June 2016

European Fashion Award FASH Presents First Fashion Films on Digital Poster Panels in Germany

Over the coming week, everyone will be able to participate a little bit in Berlin Fashion Week at the Friedrichstraße underground station in Berlin. From June 26th to July 2nd, six short fashion films showing the “Change”-themed winning work from the European Fashion Award FASH 2016 and giving a glimpse into the future of fashion will be presented on Wall AG’s digital advertising space on the U6 line’s platform. It is the first time in Germany that fashion films will be shown on “Out-of-Home” boards.With support from Wall, the SDBI can perform its pioneering role even better for students, design and industry. More

Circle of Friends / 22. June 2016

SDBI partners with the Textile+Fashion Confederation

textil+mode, the German Textile+Fashion Confederation, has joined the SDBI – Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) Circle of Friends as its newest member. The Confederation’s intellectual and financial support for the SDBI’s non-profit work has been vital in enabling the European Fashion Award FASH 2016, which takes place at Berlin’s Neues Museum on June 27. More

2nd Mentoring Day – European Fashion Award FASH 2016 / 13. June 2016

I’ve never been so pale

What is a good portfolio? How relevant are my ideas? Who makes the decisions about the job? What do companies expect from an applicant? Fashion designers gave truthful insights into their working world at the SDBI’s second Mentoring Day. More

European Fashion Award FASH 2016 / 5. February 2016

The winners of the European Fashion Award FASH 2016

The winners of the European Fashion Award FASH 2016 have been selected. The awards will be announced at the Berlin Fashion Week in summer 2016.
More

European Fashion Award FASH 2016 / 31. August 2015

New Member of the Jury: Sébastien Meunier, Artistic Director Ann Demeulemeester

Sébastien Meunier, Artistic Director of Ann Demeulemeester, is member of the jury of the European Fashion Award FASH 2016. The French designer Sebastien Meunier was named Artistic Director of Ann Demeulemeester in 2013, having designed the men’s collection in-house since 2010.

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FASH 2015 / 6. July 2015

European Fashion Award FASH 2015 Presented To Six Young Designers. 10 Years European Fashion Award.

Six young up and coming design students and graduates received the European Fashion Award FASH 2015 during the kick-off for the Berlin Fashion Week. On Monday evening, witnessed by 250 invited guests, the non-profit Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), in short SDBI, presented the awards valued at a total of 80,000 Euro at the impressive Neue Museum (New Museum) in Berlin, one of UNESCO’s world heritage sites. More

FASH 2015 / 6. July 2015

10 Years European Fashion Award

Speech by Tobias Gröber, Chairman
Full Version

Ladies and Gentlemen, dear Winners:
Today marks the 10th presentation of our newcomer designer award, the European Fashion Award FASH. The award started out with modest beginnings and gained a lot of strength along the way.
The non-profit “Stiftung der Deutschen Bekleidungsindustrie” (Germany Fashion Industry Foundation), in short SDBI, was founded in 1978 by Klaus Steilmann, at the time Europe’s largest manufacturer of women’s fashion. When Messe München took over the Modewoche München (Munich Fashion Week) in 1996, we also voluntarily took on the management of SDBI. Until 2004 the foundation provided direct endorsement for a small circle of talented students. There was hardly any public relations activity or follow-up support. In 2004 we tasked Joachim Schirrmacher with the reorganization to better meet the challenges of our increasingly more global, faster and more complex world of fashion. More

European Fashion Award FASH 2015 / 12. June 2015

Award Ceremony European Fashion Award FASH 2015 on the Occasion of Berlin Fashion Week

Exhibition and Award Ceremony of the European Fashion Award FASH 2015 on the occasion of Berlin Fashion Week. The award purse totals 80,000 Euro. The presentation takes place in the impressive premises of  Neues Museum, part of the World Heritage Site by UNESCO.

Winners European Fashion Award FASH 2015
Tomasz Szadel, Kunsthochschule Berlin Weißensee
Lukas Fischer, FH Bielefeld
Julia Kleeblatt, Burg Giebichenstein Kunsthochschule Halle
Kai Gerhardt, Universität der Künste Berlin
Lilly Bosse, Hochschule für Künste Bremen
Ulf Brauner, Universität der Künste Berlin

Exhibition and Award Ceremony European Fashion Award FASH 2015
Monday, July 6th, 2015, 5.30 – 7.30 pm
Neues Museum, Staatliche Museen zu Berlin
Museumsinsel Berlin
Bodestraße 1-3
10178 Berlin / Mitte

By personal invitation only!

The European Fashion Award FASH is considered one of the most important international endorsement awards for fashion students. It is an annual competition by the not-for-profit Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), in short SDBI. Klaus Steilmann, at the time Europe’s largest manufacturer of women’s fashion, founded SDBI in 1978.www.sdbi.de

Column, Magazin Z of the Neue Zürcher Zeitung / 24. May 2015

Next, Please! The Future For Fashion Design Talents

Fashion has evolved into a merciless mastery gobbling up everything that is fresh and new. The youngest are particularly affected when it comes to finding new talent. Companies like H&M or luxury syndicates like Kering and LVMH hold high-caliber award competitions to find the best of the best. And the Fashion Weeks – whether in London or Paris, New York or Milan – use every fathomable method to search for young talents, hoping to gain a firm hold on tomorrow’s stars. Even governments invest millions to endorse the young designers. Paris alone invests 57 million Euros in three fashion schools; New York endorses small companies to allow them to maintain their production in the metropolitan city.
It seems like young fashion design students have never had as many opportunities as they have today. Yet, while in the past the media interest was followed by professional success, today’s attention span is shorter than the light of a shooting star. The name of the latest newcomer is on everyone’s lips for just a few minutes, until the next one takes its place. Even the buyers want only the latest hype. The new talents have become a part of our entertainment, and are thrown to the dogs when it’s time to say: Next, please! It is almost impossible for anyone to become established under these conditions.
However, this also means that there is a lack of visions for the future of fashion; we are smothered by recurring revivals of the best sellers. A vicious cycle. When the fight for attention is no longer successful, why not try to change strategy? Instead of trying to face the media storm with one’s own label right after graduation, why not work a few years in a team for one of the great designers? This is where the up and coming talents can gain experience and contacts, instead of paving their way to disappointment. Fresh shoots will then turn into strong trees – under the radar.
Of course, it is not always easy to find that kind of job. To help out, the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation), whose work I have been voluntarily managing for the last ten years, launched a mentoring program that pairs award winners with young designers. This allows them to communicate on level ground and answer their burning questions: How can I set up a good portfolio? How did you launch your career? What are human resource managers like? And the new designers have the opportunity to benefit from the already better-established designers’ network to gain contact to everything from companies, competitions, fabric suppliers, photographers, bloggers and more. This has already opened quite a few doors. If you want to support us in this effort, please do! You can also help by not just pushing like on Facebook or Instagram, but by purchasing fashion items created by a young designer once a year. Actions like that would go a long way.
 
First published (in German): SDBI Director Joachim Schirrmacher in his regular column “Wahrgenommen” for Magazin Z of the Neue Zürcher Zeitung, May 24, 2015

European Fashion Award FASH 2016 / 20. May 2015

Change

We are on the eve of a new era. The European Fashion Award FASH 2016 with the subject “Change” is searching for visions of a new era.
Wars, conflicts and catastrophes are not the only issues that change the way we view our world. There is no question: Digitalisation and globalisation enhance and facilitate our life, yet they also have a fundamental impact on the world. Smartphones make every networking attempt of the past look like a simple prelude. The start-up culture, shareconomy, co-creation, crowdsourcing and swapping, as well as the disruptive business models of international investors have created a completely new kind of economy. Hardly any industry remains unaffected by this change.
How can fashion react to all these changes? Should there be more adaptation, subversive strategies, or should we dream completely new dreams? Who will ride the wave of change and claim the future? More

FASH 2015 / 20. November 2014

The Winners of The European Fashion Award FASH 2015

The Winners of The European Fashion Award FASH 2015 were selected.
The awards will be announced in 2015.
 More

Refined And Realistic / 17. July 2014

SDBI Award Winners Among The Highlights of Berlin Fashion Week­

SDBI winners receive their awards at the very beginning of their career. They are often still students or just completed their studies. The European Fashion Award FASH is their first award. An honor that results in benefits more quickly than ever before.  More

European Fashion Award FASH 2015 / 3. July 2014

Freedom


Fashion as the expression of attitude: whether social utopia, poetic symbol of protest or escape from the everyday – freedom has many different dimensions. On the occasion of its 10th anniversary, the European Fashion Award FASH 2015 is looking for fashion designs with the theme of “Freedom”.  More

FASH 2014 / 13. January 2014

Presentation of The European Fashion Award FASH 2014 by SDBI for the First Time during Berlin Fashion Week

Kicking off the Berlin Fashion Week, today nine students and graduates were honored with the European Fashion Award FASH 2014. The award is managed by the non-profit SDBI – Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) . 250 guests from the retail sector, agencies, higher education, government as well as managers and designers of leading companies from Germany, Denmark, Great Britain, Estonia, France, Japan, Lithuania, Sweden and Switzerland took part in the ceremony. More

FASH 2014 / 13. January 2014

Statements

“I have been observing the work of SDBi since its beginnings and in particular since my involvement with the jury in 2011. The evident genuine interest in new international creative talent was always the core value of the SDBI. This makes it inspirational for creatives, jury members and associates alike. Further support for future projects is vital and beneficial for both the industry and the young talent in order to further connect on a continuous basis and prepare for the tough challenges ahead.”
Torsten Hochstetter, Global Creative Director, Puma

“Visions, creativity and passion are the components with which SDBI sets sustainable signals for the future of the otherwise fast-moving fashion world.”
Laudation “Germany – Land of Ideas”

“The European Fashion Award FASH is neither a local project nor a faceless global story. SDBI does not only focus on beauty but also looks at the concept behind the fashion. We share this requirement for quality, combined with an international appeal.”
Daniel and Markus Freitag, Founders and Creative Directors FREITAG.

More

FASH 2014 / 11. December 2013

The Winners of The European Fashion Award FASH 2014

The winners of the European Fashion Award FASH 2014 have been selected. They will receive their awards on Monday, January 13, 2014, on the occasion of the Berlin Fashion Week. Following a presentation of the six winning collections the jury will announce the individual awards. More

FASH 2014 / 10. September 2013

Swiss Textile Federation supports the European Fashion Award FASH 2014

The Swiss Textile Federation (Textilverband Schweiz) supports the European Fashion Award FASH 2014 with textile vouchers valued 5,000 Swiss Francs (4.000 Euro). “We are happy to support the European Fashion Award FASH 2014 with innovative materials produced by our members, because we are impressed and captivated by the professional character of the award as well as the creative excellence and high skill level of the award winners. This is not just an award for products, but an evaluation of everything from research, concept, tailoring, to presentation,” says Peter Flückiger, Director of the Swiss Textile Federation.

FASH 2014 / 6. September 2013

Stephan Meyer as Member of the Jury

We gained yet another member of the Jury of the European Fashion Award FASH 2014, Stephan Meyer. Stephan Meyer is Creative Director of the German edition of Harpers Bazaar, which was just published for the first time a few days ago. Meyer, considered one of Germany’s foremost style experts, has plenty of experience in the sector of men’s and women’s fashions, as well as interior design. He has worked for magazines including GQ, Park Avenue or Architectural Digest. He was also responsible for the styling for the photos shot of the winning collection of the European Fashion Award FASH 2013. “I am really looking forward to the jury meeting and working with the winners. My own time at fashion design school is still fresh in my mind,” Stephan Meyer comments.