FASH 2012 Active – Performance Sportswear
European Fashion Award FASH 2012
Yoga harmoniously balances power sports and relaxation. The 15-piece women’s collection “We are” provides a functional and aesthetically pleasing representation of the discipline’s dynamics and peaceful stillness. The project was inspired by the structure of muscle fibers, as well as the colorful, flowing saris worn by women in India. The requirements were challenging: women want to feel free during yoga, yet feel support at the same time, though not exposed. Textile bands, flowing around the body like strands of energy, provide support, protect against hyperextension and also support the bust under the softly draping fabric of the top. Ultrasonic bonding techniques were used primarily on the few seams. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. The daily routine feels like a cloud drifting across the sky.
|Jury Statement||Alexander Brenk and Kristina Mora surprised the jury. They brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. The modern design language meets the zeitgeist, fulfills the desire for attractive, yet not too sexy fashions for women as well as functional and health aspects. Despite many sensible details the designer created a collection with a clear message. Alexander Brenk and Kristina Mora accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market and that provides inspiration for related sports such as stretching or Pilates as well.
In addition to the strategically well-chosen topic the jury was also impressed by the consistently high quality of analysis, concept, design and implementation, as well as the written and graphical documentation. Kristina Mora was deeply involved in the determination of the textile requirements, the use of innovative processing techniques and the search for weavers and manufacturers to be able to implement her collection at a professional level. The interdisciplinary collaboration with her fellow student Alexander Brenk resulted in an unmistakable corporate design, which underlines the identification of the sports but is not overpowering. All this is even more remarkable, since this was a 6th semester project and not a graduate project. The jury unanimously selected Kristina Mora und Alexander Brenk’s project, which beat all others by a wide margin, for the 1st Prize of the European Fashion Award FASH 2012.
Jury Member Joachim Schirrmacher, Creative Consultant, Berlin
Hochschule für Gestaltung Pforzheim / Pforzheim University – School of Design
Prof. Johann Stockhammer