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February 2012 European Fashion Award – Fash 2012 By Stiftung der Deutschen Bekleidungsindustrie – SDBI  Victory and loss, pain or relief – sports invoke pure emotions and have seeped into almost all areas of life, even fashion. Yet performance sportswear does not play a very significant role in fashion design schools. The European Fashion Award FASH 2012, in cooperation with the Special Award Gore Bike Wear, searched for sportswear for competitive, endurance, training or fitness sports combining function and fashion in a trend-setting way under the title “Active – Performance Sportswear”. A jury of international experts from design, industry, retail and the press selected the winners according to predetermined criteria. The award presentation was held on January 29th, 2012 at the international sporting goods trade show ISPO MUNICH 12. The Winners 1st Prize was awarded to Kristina Mora und Alexander Brenk (6th Semester, Pforzheim University of Applied Sciences) for their yoga collection “We are”. The women’s collection offers a functional and aesthetic representation of the dynamics and peaceful stillness of yoga. Textile bands, flowing around the body like strands of energy, provide support and protect against hyperextension. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. “Kristina Mora and Alexander Brenk brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. Their modern design vocabulary meets the zeitgeist, fulfills the desire for attractive fashions for women as well as functional and health aspects. They accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market,” explains jury chairman Joachim Schirrmacher the decision to award the 1st Prize to this collection, which left other entries way behind. Margarita Ruiz Velázquez (Bachelor of Arts Active Sportswear, University of the Arts London) received the Special Award Gore Bike Wear for her collection “Vertical Cyclewear”. The Venezuelan design student’s men’s collection merges elements of athletic bikewear with the aesthetics of fashion brands, and is perfectly suitable for cycling as well as at the office or at a trendy “Cycle Café”. “All details radiate understanding of the sport and its followers,” said jury member Clemens Deilmann (Head of Design, Gore Bike Wear). A Special Mention was awarded to Hildemieke Vis (7th Semester, University College Falmouth) for her women’s collection “Running Business”. She wants to motivate women to integrate exercise into their daily routine. The Dutch student’s collection can be worn at the office, yet works as fully functional sportswear at the same time. “Hildemieke Vis provides a new type of aesthetic to the popular sport of running,” commends jury member Stefan Bogner (CEO Factor Product, Munich). Another Special Mention went to Jörn Wonneberger (Graduate, Angewandte Kunst Schneeberg – Westsächsische Hochschule Zwickau). His Nokok 3/1 combines three things into one: an outdoor jacket, a coat and a sleeping bag. Nokok is a cocoon for globetrotters; less luggage means less weight. “Jörn Wonneberger was able to turn a purely functional item into something you’ll want to have,” explains jury member Marcel Herrig (Unicut Design Limited, Shenzhen, China). The projects by Josephine Wegener (Akademie JAK Hamburg) and Bethan Heslop (University College Falmouth) were inducted into the Archive of the Stiftung der Deutschen Bekleidungsindustrie as an additional recognition. These projects, as well as the portfolios of all winning projects are accessible to the public at the Lipperheidesche Kostümbibliothek in Berlin – the world’s largest library and graphical collection of the cultural history of fashion and apparel. The prizes included a photography session for each collection by renowned fashion photographer Gregor Hohenberg (Vogue, Elle, GQ, AD, etc.; Berlin). In addition, each project will be documented in a special catalogue (design: Christof Nardin, Vienna), presented at an exhibit booth at the world’s largest sports business platform ISPO MUNICH and promoted via the event’s public relations channels. Further, cash prizes totaling 10,000 Euro were awarded, as well as a six-month, paid internship at Gore Bike Wear. All awarded prizes have an overall cash value of about 80,000 Euro. Members of the 2012 Jury Stefan Bogner, CEO Factor Product GmbH, Munich Clemens Deilmann, Head of Design, Gore Bike Wear, Munich Ivonne Fehn, Fashion Director, Süddeutsche Zeitung Magazin, Munich Marcel Herrig, Unicut Design Limited, Shenzhen, China Detlev Maaß, Divisional VP, Sport Scheck, Munich Joachim Schirrmacher, Creative Consultant, Berlin Download Catalog |
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European Fashion Award FASH 2012 „Active – Performance Sportswear"  Victory and loss, pain or relief. Sports are pure emotion and have seeped into almost all areas of life, even fashion. However, performance sportswear does not play a very significant role in fashion design schools, though it offers appealing design challenges with a high potential for innovation. Under the title “Active – Performance Sportswear” the European Fashion Award FASH 2012 together with the Special Award Gore Bike Wear is searching for sportswear for competitive, endurance or fitness sports, with a ground-breaking combination of function and fashion. The registration deadline is September 19th; the submission deadline is October 14th, 2011. Please see here all documents for the application. |
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February 6th, 2011 The Winners: FASH 2011  Annika Tutsch, Nina Kanitz, Alexandra Fenkner, Natalia Politowa, Marcella Sewella, Stephanie Höcker, Ioana Ciolacu Miron, Julia Müller and Marcel Lunkwitz (from left) Photo: Tanja Kernweiss What is beautiful? What makes people look good? What is the meaning of fashion today? Is it all about identity or status? Is it about profits, attention or beauty? Are there any dreams and visions left? The European Fashion Award – FASH 2011 entitled “Attention please!?” searched for answers to these questions. A jury consisting of international design, industry, marketing, and media experts selected the winners from 84 students enrolled at 46 universities in 17 countries according to pre-determined criteria. The award presentation for the winners from the categories Students and Graduates was held on February 6th during the international sporting goods trade show ispo in Munich. Distinguished Works and Jury Statement Press Release Catalog Please also have a look at our website http://www.facebook.com/SBDI.DE |
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Jury meeting - European Fashion Award FASH 2011 26.10.2010 Winners of the European Fashion Award FASH 2011  © Tanja Kernweiss 84 students, coming from 17 different countries and 46 universities have participated in FASH 2011 to the topic “Attention Please!?”. The winners were chosen on the 19th and 20th of October 2010 from the jury members Joachim Schirrmacher (Agency for Strategic Communication), Torsten Hochstetter, Marcel Herrig (Unicut Design China) and Marion Feldmann (Head of Women Fashion Division, Otto). The quality of the works was outstanding and it could be noticed that from all the schools just the best projects were sent in. This means that the evaluation process was very intense and extensive: all the short outlines were read by at least two jury members, the documentation was analysed, colour and material concepts reviewed, and the garments were evaluated on a model and compared considering the quality of the finishing. Finally the works were evaluated following the criteria “comprehensive overall concept”, “innovation”, “technical and design realization” and “functionality”. The Fash 2011 award winners are: Category Graduates: Alexandra Fenkner, Mediadesign Hochschule Berlin Marcel Lunkwitz und Julia Müller, Burg Giebichenstein | Hochschule für Kunst und Design Halle Annika Tutsch, Hochschule für Gestaltung Pforzheim Category Students: Ioana Ciolacu Miron, Universitatea Nationala de Arte Bucuresti,Rumania Stephanie Höcker, Fachhochschule Bielefeld Nina Kanitz, Hochschule für Technik und Wirtschaft Berlin Natalia Politowa and Marcella Sewella, Fachhochschule Hannover The award ceremony will take place on February 6, 2011 at the international sporting goods trade fare ispo 11 in Munich. |