European Design Competition with the subject „The Fine Art of Travelling“

“The Fine Art of Travelling” is the topic of the Award of the Stiftung der Deutschen Bekleidungsindustrie 2007. Regardless of whether business trip or sports vacation, first class or economy, the foundation is looking for travel fashion that meets the multifaceted demands of travellers. The Special Award Fashion Branding is also being awarded for the second time within the framework of the European design contest. Fashion creates identity, and identity is considered a competitive strategy of the future. In spite of this great significance, there has been surprisingly little known about how these identities can be structured strategically in the field of tension of continual change in fashion and the required continuity of brands. The Special Award Fashion Branding, awarded in cooperation with the brand consulting agency Interbrand Zintzmeyer & Lux, is consequently searching for succinct brand worlds for fashion labels, which are based on a brand identity.

The contest is open to especially talented design students of all disciplines. Works by interdisciplinary teams as well as collaborative ventures with companies are desired expressly. The registration deadline for free participation is December 8th, 2006.

A jury composed of internationally experienced experts from design, marketing and media will select the prize-winners from the works according to set criteria. Cash prizes in the amount of 10,500 euros as well as paid six-month internships at Akris, Mover Sportswear, Interbrand Zintzmeyer & Lux and ten fabrics vouchers by Swiss Textiles worth 750 Euro each will be awarded.

The prize-winning works will be exhibited at ispovision winter 07, the International Trade Show for Sports Style - Fashion inspired by Sports, from February 4 - 7, 2006.
The European contest is organized by the Stiftung der Deutschen Bekleidungsindustrie (German Apparel Industry Foundation). The foundation was founded by the fashion entrepreneur Klaus Steilmann in 1977. Its purpose is the promotion of young talent.

Additional information is available at www.stiftung-bekleidungsindustrie.de

For further information and pictures, please contact:

Stefanie Gerhardt
Messe München GmbH
Marketing und Kommunikation
gerhardt@messe-muenchen.de
Tel.: (+49 89) 949 20 610

Joachim Schirrmacher
Stiftung der Deutschen Bekleidungsindustrie
Vorsitzender des Beirats
mail@joachim-schirrmacher.de
Tel.: (+49 40) 25 31 88 60