1st prize: Irene Brühwiler
Schweizer Textilfachschule (Swiss Textile College), Switzerland www.textilfachschule.ch
Prize: 2,250 euros and a six-month paid internship at Girbaud Actlive, Kitzbühel, Austria
The collection “Desire to go” was inspired by the world of sled dogs. The clothes are defined by the colors of snow and the northern lights and by the line of the accessories. The collection is geared to independent men and women who want to show their passion for boarding sports in everyday life too.
Reasons for jury’s decision:
Irene Brühwiler logically translated her solid research into the world of sled dogs into a large, varied and marketable collection for women and men. Documentation and presentation communicated the well-selected, authentic topic and stimulate desire for the clothing. Irene Brühwiler breaks up the topic close to nature with technical prints and an excellent selection of materials, which are convincing even with respect to functional criteria. Silhouette, fit and color mixes are above average. Jury member Ulrike Pross, Marketing The North Face.
1st prize: Interdisciplinary Team Bloodtransfer CrewHochschule Pforzheim (Pforzheim University of Applied Sciences), Germany,
www.fh-pforzheim.de
Prize: 2,250 euros and a six-month paid internship at Berghaus, Sunderland, England
Stimulated by the ancient code of values of the Samurai, students of communication, industrial and fashion design developed a streetwear collection for women inspired by snowboarding. Core of the concept is the radicalization of snowboarding values: a sense of duty, loyalty and courage instead of sports for the masses or orientation to consumption. These three values were incorporated in the material and color concept, the collection and a shoe. The name of the collection comes form the Japanese: Bushido – “The way of the female warrior“.
Reasons for jury’s decision:
The work “Bushido“ of the nine-person, interdisciplinary team is distinguished by high quality in all areas: analysis, theoretical principles, concept, documentation, workmanship, and design. It convinces thanks to numerous details such as a new kind of hood, which is attached by a clasp. The overall impression is brilliant. The combined viewpoints from fashion, communication and industrial design make this work strong. A well thought-out concept, which presents fashion concisely and atypically, was consistently translated into an emotionally convincing design in a unified whole. The work has the potential to be expanded into a brand.
Jury member Joachim Schirrmacher, Journalist and Design Manager.
2nd prize: Team Hochschule Niederrhein Hochschule Niederrhein (Niederrhein University of Applied Sciences), Germany,
www.hs-niederrhein.de
Prize: 1,000 euros and a six-month paid internship at Tommy Hilfiger Sport, Amsterdam
The collection “2030” was created with a view to future developments in sports as well as several forecasts for the future. The five outfits unite comfort and function with elegance and style. They are designed for a young woman at the outset of her professional career: Isabella Pop.
Reasons for jury’s decision:
The high demands of the contest have been fulfilled. The research into the influence of sport on society was solid with studies, figures and facts. The use of a fictional character as pointed emphasis for the concept is convincing. Inspiration from several sports is translated into a very mature, wearable and large collection. The designed outfit is distinguished by numerous details, subtly differentiated use of materials and workmanship methods as well as excellent production quality. However, the design lacks emotional force. Jury member Marcel Herrig, Unicut Design Office/IDEAS.
3rd prize: Giulia Monaci and Monica Bozanic Schweizer Textilfachschule, (Swiss Textile College), Switzerland, www.textilfachschule.ch
Prize: 600 euros
“Doppelspiel“ (doubles game) is a simple and at the same time feminine collection inspired by the sport of fencing for modern businesswomen between 30 and 40 years of age. The form-fitting elegance for the day can be supplemented by cool and high-class streetwear in the evening.
Reasons for jury’s decision:
The inspiration for the design from the sport fencing is simple, but has been converted into an emotionally strong and precisely formulated world. Giulia Monaci and Monica Bozanic selected their target group, businesswomen between 30 and 40, cleverly and translated their theme consistently into high-quality and functional fashion. The simple, feminine and elegant collection is convincing thanks to precise fits and a high-contrast mixture of materials. The documentation carries this tension further with digital printing on handmade paper. Unfortunately, the concept does not match this standard due to the cliché-ridden language. Jury member Helen Kilner, Design Management Berghaus.
Special prize: Mirja Timonen and Helena Raholm Lahti Polytechnic, Institute of Design, Finland, www.lamk.fi
Prize: 450 euros
The collection “Eatnu” was inspired by the traditional Finnish Sami handcraft. It is geared to top career women and men, who live in cities and in a high-tech world but have grown tired of it. This extraordinary and surprising collection interprets tradition in a modern way and brings vitality and joy into this non-sensual world. All materials were handcrafted.
Reasons for jury’s decision:
Mirja Timonen and Helena Raholm have demonstrated an excellent feel for trends with their transformation of the tradition of Sami in a collection for urban women and men. The communication of images is an essential component of fashion. No special training is provided for this at colleges, but some people have a gift for it. This is especially obvious in the work by Mirja Timonen and Helena Raholm. The concept is not only extraordinarily compelling, but it has also been expressed logically in the collection. The created book is also highly professional with a very concise and extremely attractive form. Jury member Martin Trautmann, Shop Boarders, Munich.
Special prize: Rosamund Ward Liverpool John Moores University, Great Britain, www.livjm.ac.uk
Prize: 450 euros
The visionary collection “Schlump” is based on the idea of sleeping as a sport. The objective was to create a dream world with an extreme style that flatters the skin and has sex appeal as well as an unusual silhouette.
Reasons for jury’s decision:
The communication of images is an essential component of fashion. No special training is provided for this at colleges, but some people have a gift for it. This is especially obvious in the work by Rosamund Ward. She has succeeded in creating a strong and very precise dream world. She created a book for displaying her concept, which both entices to look through it for hours as well as awakens interest in clothing thanks to its details and its enthusiasm for playing. The collection is also extremely independent. It intelligently reflects the needs for retreating from a world often perceived as hectic and uncertain. Jury member Sharon Williams, Active Market Editor WGSN.
Special Mention: Alison Atkins Liverpool John Moores University, Great Britain, www.livjm.ac.uk
This experimental men’s collection was inspired by the masculine underworld of boxers: their gambling, fighting and drug trade. Their clothing, usually made of flowing silk, is defamiliarized through the use of functional materials like Sportwool and Gore-tex.
Reasons for jury’s decision:
The work of Alison Atkins is distinguished by a sure feeling for her selection of colors in addition to her comprehensive research into the market, brands and materials and their documentation.
Jury member Martin Trautmann, Shop Boarders
Special Mention: Sabine Kelle FHTW Berlin, Germany, www.fhtw-berlin.de
The work “Widda” was inspired by icons and comics. It is divided into a sportswear and a streetwear part and is geared to women between 18 and 38. The body-hugging, clear forms are decorated with prints and embroidery, establishing a connection with comics and icons.
Reasons for jury’s decision:
The comprehensive analysis in the documentation creates the basis for a brand concept. The clothing has interesting details, and the overall impression is attractive.
Jury member Marcel Herrig, Unicut Design Office/IDEAS
Special Mention: Satu Paukkonen
University of Art and Design Helsinki, Finland, www.uiah.fi
“Satu” is a collection for active and mobile urban women between 25 and 50. They use public transport and move confidently in everyday life. They ride a bike to the conference although it’s raining and run to the bus stop in the heat although they are about to meet a customer. The look is informal and modern, but far from clothing in sports. The materials such as Quick Dry Denim, Coolmax or Gore-tex are breathable, waterproof and easy to care for as well as offering freedom of movement. The modern cut is based on clear shapes.
Reasons for jury’s decision:
Satu Paukkonen has research the needs of active and mobile women on the street in large cities. Her concept is compelling and convincing, and the documentation is arranged clearly. The outfit is commercial but still unique.
Jury member Sharon Williams, Active Market Editor WGSN
Special Mention: Marie Rejfova Gerrit Rietveld Academie, Netherlands, www.gerritrietveldacademie.nl
Materials like silk, wool and stretch cotton with only a few seams make the collection Spartakiada convenient and comfortable, but also elegant, sexy and fashionable. The decorative lettering “Pilsener Urquell” is a satire on the dominance of logos on sportswear and at the same time pays tribute to a well-known Czech company.
Reasons for jury’s decision:
The idea to get inspiration by relaxing at home instead of through active sports is convincing and demonstrates wittiness. The outfit, which flatters the body, has style and sex appeal. Jury member Helen Kilner, Design Management Berghaus.
Press contact:
Stefanie Gerhardt
Messe München GmbH
Marketing and Communication
gerhardt@messe-muenchen.de Tel.: (+49 89) 949 20 610
Joachim Schirrmacher
German Apparel Industry Foundation
Member of the Foundation Advisory Board
mail@joachim-schirrmacher.de Tel.: (+49 40) 25 31 88 60
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