New is the special award Workwear, which is sponsored by the engelbert strauss company. “Workwear is textile engineering, we use the most modern materials and the latest processing technologies. This is an exciting field for young designers,” says Henning Strauss.
Workwear has many special features compared to normal fashion such as functional, motivating and communicative tasks. It covers several areas such as “blue” and “white” workwear or protective clothing.
The functional requirements include wearing comfort, job-specific detail solutions, suitability for laundry and, depending on the intended use, protective effects e.g. against cold, wind and wetness or for accident prevention, in accordance with European standards.
The motivating tasks are: Identification with the profession and the company as well as wearing acceptance.
The communicative tasks of workwear include Signalling members to the company, image effect internally and externally, representation of the company, competence and, in some cases, also conveying trust or respect.