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FASH 2011 Attention please!?

Natalia Politowa


3rd Prize Students
European Fashion Award FASH 2011
Photo © SDBI Photo © SDBI/Tanja Kernweiss

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Photo © SDBI

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Team Natalia Politowa
Marcella Sewella

Ideal + Real
Photo © SDBI 1/3 – Photo © SDBI

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Photo © SDBI

Photo © SDBI

Photo © SDBI

The real and virtual worlds are merging; where can I, where should I position myself? The importance of self-expression in social networks is increasing at a rapid pace; similar to a fashion label, individuals create an image to increase and improve one’s impact on others – freedom and pressure at the same time. According to the analysis, today’s men between the age of 20 and 35 are very conscious of their dress, yet do not necessarily want to be out of the ordinary. This combi-nation of adaptation and boundaries, ideal and individuality is the goal of the 15-piece men’s collection “Ideal and Real”. By reinterpreting and transmuting the details of classic shapes like the suit, coat, or tailcoat, this collection offers symbolic security and stability, providing new transitions at the same time.


Jury Statement Natalia Politowa and Marcella Sewella brave a very current topic: determining the idea of today’s man. They are very successful in tying societal references into the special character of the world of fashion. They are able to derive a tangible thesis for a fashion collection from their theoretical, coherently constructed framework. This thesis is transformed into a high-quality, meticulous collection with many new details. Natalia Politowa and Marcella Sewella provide important inspiration for men’s fashion. 

Jury Member Ivonne Fehn, Fashion Director Süddeutsche Zeitung Magazin, Munich

Education 7th Semester
Fachhochschule Hannover (University of Applied Sciences and Arts)
Prof. Carsten Behm

Contact nataliepolitowa@yahoo.de

Years

  • FASH 2019
  • FASH 2018
  • FASH 2017 Get Real
  • FASH 2016 Change
  • FASH 2015 Freedom
  • FASH 2014 Rhythm
  • FASH 2013 SEXes
  • FASH 2012 Active – Performance Sportswear
  • FASH 2011 Attention please!?
  • FASH 2010 Privacy
  • FASH 2009 New Diversity
  • FASH 2008 Attitude
  • FASH 2007 The Fine Art of Travelling
  • FASH 2006 Lokal – Global
  • Fashion

  • Womenswear (37)
  • Menswear (32)
  • Unisex (9)
  • Accessoires (4)
  • Performance Sportswear (5)
  • Universities

  • Akademie JAK, Hamburg (1)
  • AMD – Akademie Mode & Design (3)
  • Berufsfachschule für Mode Brigitte Kehrer (1)
  • Burg Giebichenstein University of Art and Design Halle (12)
  • Escola Superior de Artes Aplicadas de Castelo Branco (1)
  • Esmod, Berlin (1)
  • Fachhochschule Bielefeld (6)
  • Facultat Belles Art de Barcelona (1)
  • Fahmoda – Akademie für Mode und Design Hannover (1)
  • Hochschule für Künste Bremen (7)
  • Hochschule für Technik und Wirtschaft Berlin (4)
  • Hochschule Hannover (4)
  • Hochschule Pforzheim (9)
  • Hochschule Reutlingen (1)
  • Kunsthochschule Berlin-Weißensee (3)
  • Kunstuniversität Linz / Schloss Hetzendorf (1)
  • Mediadesign Hochschule Berlin (1)
  • Royal College of Art (1)
  • The Royal Danish Academy of Fine Arts (1)
  • Universität der Künste Berlin (4)
  • Universitatea Nationala de Arte Bucuresti (1)
  • University College Falmouth (1)
  • University of the Arts London (1)
  • WHS – Angewandte Kunst Schneeberg (1)
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